Forrester eCommerce
JULY 17, 2019
Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].
Optimizely
JULY 17, 2019
As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.
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Forrester eCommerce
JULY 17, 2019
“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another. And while I’m happy that so many people are recognizing the value of research as a key to business success, […].
My Wife Quit Her Job
JULY 17, 2019
Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside. This year, Brad spoke at my conference, The Sellers Summit, for the 3rd straight year, and his presentation was very well received.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 17, 2019
True or false? – Passenger experience drives airline profit! If you’d like to test yourself and your CX/marketing department on how well you can attest to the truth in the above statement, ask yourself: “How much is CX improvement worth in annual profit?” and, conversely, if you’re in a finance role, ask: “How much of […].
RTP blog
JULY 17, 2019
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. Last week, UBS analysts described Nordstrom as a “no-growth retailer,” one that hasn’t been able to fight off pricing perception and a cultural shift in consumer spending.
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SellBrite
JULY 17, 2019
If you’re selling on eBay for the first time, setting up new listings and optimizing them for sales can be a daunting task. Product images have to be attractive and stand out, and your descriptions have to speak to the solutions and benefits that matter to your audience. On top of that, your pricing has to be competitive so that your products have a fair chance of selling.
Forrester eCommerce
JULY 17, 2019
At Forrester, it is our goal to be ahead of the market trends so we can advise clients what is to come and how they should prepare. Each year, we publish a series of predictions reports about what be of primary concern for various roles over the course of the year. Rather than using our market […].
MakeWebBetter
JULY 17, 2019
Time and again you must have read thousands of articles about the benefits of digital gift cards and gift card marketing strategies. But I guess you would be finding your unique question which will answer- “Why should I have a digital gift card program at my store?” So, I suggest to see info below: About […] The post How to grab maximum benefits of Digital Gift Cards at the eCommerce store?
FastSpring
JULY 17, 2019
We’ve all heard the term “paid search.” But how many of us totally understand what it means? We all probably know that it’s a marketing strategy that helps drive more leads and customers to our business. But how does it actually work? The simple answer is: it’s complicated. There are a lot of moving parts within a paid-search strategy, so we can’t get into the minutiae in this post.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Omniconvert
JULY 17, 2019
If you’re working in e-commerce, it’s never too early to prepare for the holiday shopping season. This 10 Step CheckList written by Muhammad Sajjad Shahid from Cloudways will help you keep track of everything you need to have in place so you’ll be more than ready to maximize your sales in the following months. When it’s wintertime, some of the biggest shopping… The post Gearing Up Your E-commerce Store For the Holiday Season – A 10 Step Checklist appeared first on eCommer
Bronto
JULY 17, 2019
Ikonick, an affordable canvas art business, started as a side hustle and scaled quickly. Two years ago, the co-founders were coming up with content ideas from movie quotes watched on. The post The Commerce Marketer: Modern Marketing With a Purpose appeared first on Bronto Blog.
eCommerce Evolution
JULY 17, 2019
My guest today is a man who needs no introduction. His podcast, Ecommerce Fuel, is one of the most downloaded Ecommerce podcasts on the planet. And Andrew runs one of the largest most successful private eCommerce forums – EcommerceFuel.com. Each year Andrew sends out a poll to hundreds of successful merchants to get a pulse check on all things eCommerce.
Ecommerce Platforms
JULY 17, 2019
GetResponse is a popular email marketing platform that is generally suitable for ecommerce businesses. I have reviewed this app in this article below that you can check out to see how it can stack up against your requirements. Once you've gone through the review, I also suggest you come back here and also read one of my recent posts describing 10 formulas to help you boost ecommerce sales.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ecomdash
JULY 17, 2019
If the internet does one thing right, it’s niche marketing. No matter how weird or obscure your passion is, you can find other like-minded individuals somewhere on the planet thanks to the interconnected world-wide web. . For ecommerce, that creates huge opportunities for targeting untapped markets. But if it’s such a good idea, why doesn’t everyone do it?
Algopix
JULY 17, 2019
The use of third-party software tools to automate time-consuming, but necessary tasks is widely seen as an essential factor for ensuring selling success among Amazon merchants. Once more, software tools are exceptionally useful for Amazon Sellers when it comes to gathering and orchestrating feedback & reviews on Amazon. It’s not news that a vast majority of Amazon Sellers still have to deal with low counts of feedback and reviews from happy customers.
eCommerceFuel
JULY 17, 2019
Hello from eCommerce Fuel! Another Prime Day has come and gone. Were the discounts worth it? Increasingly, Amazon and its vendors aren’t the only ones basking in Prime Day bucks. Early data show other retailers got a boost from the massive two-day promotion. Amazon is investing $700 million in another kind of promotion: better jobs. It’s paying to retrain a third of its workforce for the high-skill, in-demand jobs of the future.
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