Fri.Jan 07, 2022

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From Compliance To Privacy UX: Regulators Come For Dark Patterns

Forrester eCommerce

The French data protection authority hit Facebook and Google with multimillion-dollar fines yesterday for their use of deceptive design in their cookie consent banners. Commonly known as dark patterns, these design choices threaten or trick people into doing things that are in conflict with their own interests. We’ve all encountered these deceptive designs — where […].

Customer 369
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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.

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Four Steps Sales Leaders Should Take To Make The Right Sales Tech Investments In 2022

Forrester eCommerce

Sales leaders must make the right investments in sales technology if they want to help their sales teams win in 2022. The right sales tech stack can improve sales productivity and broaden rep participation by: Automating administrative tasks for sellers and managers. Collecting valuable customer and seller data. Providing real-time coaching and recommendations.

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Why CSR Matters To Your Business

Retail TouchPoints

“The greatest threat to our planet is the belief that someone else will save it.” – Robert Swan, OBE. New data from Retail TouchPoints indicates that 73% of retail organizations believe the main reason to implement corporate social responsibility (CSR) initiatives is that it’s the right thing to do. A focus on company reputation (50%) and customer preferences (50%) were also among the drivers motiving companies to pursue CSR.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Three Reasons Why Your CEO Should Embrace An Audience-Focused Go-To-Market Strategy

Forrester eCommerce

It’s important for organizations to unite around an audience-focused go-to-market strategy. To do this effectively, it’s imperative to get executive buy-in. CEOs have enough on their plates, so how can portfolio marketers get their attention? First, make sure your CEO knows that organizations that put the customer at the center of strategy, leadership, and operations – which Forrester calls customer-obsessed – grow revenue and profitability more than twice as fast as companies that don’t.

Marketing 354
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How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns

Retail TouchPoints

It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so it should come as no surprise that return rates for 2021 are expected to have gone through the roof. UPS, for example, said that it will handle 60 million return packages from the 2021 holiday period alone, a 10% increase from the previous record set in 2020.

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Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Retail TouchPoints

Michael Aragon. Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch , as CEO of MIRROR and lululemon Digital Fitness. Twitch, a livestreaming service supporting multi-player entertainment, increased the number of creators using its platform from 1 million to 8 million and expanded into new content segments beyond gaming under Aragon’s leadership.

Games 221
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Walgreens to double its number of Village Medical Clinics in 2022

RetailWire

Walgreens plans to have more than 160 Village Medical Clinics in operation before the end of the year. It currently has 80 open to patients. The drugstore giant has a 63 percent stake in Village Medical after investing another $5.2 billion in the company last year.

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Holiday spending slowed in December but remained above 2020 levels, data shows

RetailDive

Earlier shopping and the omicron variant shifted spending patterns in the season's home stretch, but sales were still robust, analyses show.

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Magento vs WooCommerce: An in-depth comparison

Omnisend

Reading Time: 6 minutes. When it comes to Magento vs WooCommerce, it’s difficult to pick a clear winner since both are incredibly powerful and each has unique benefits. Nevertheless, it helps to have an in-depth comparison of these two incredibly popular ecommerce platforms. By the end of this article, you’ll have a good appreciation of the two and have enough information to select the best ecommerce platform based on the unique needs of your business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Marketers Can Use Zero-Party Data to Improve the Customer Experience

SheerID

Customers will share personal information in exchange for something they value. Learn how to create this exchange and build customer loyalty.

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Flytrex drones can fly over people, vehicles with new FAA approval

RetailDive

The approval allows it to travel up to one nautical mile and carry small goods to up to 10,000 households in North Carolina.

Travel 106
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Adapting to the next new normal in retail: The customer experience imperative

RETAIL MANAGEMENT SOFTWARE

A huge surge in COVID-19 omicron variant cases has led to dramatic shifts in consumer behavior and created new uncertainty across the globe. Retail Businesses and brands will have to work hard to meet ever-evolving customer experience requirements in order to succeed and stay relevant. Did you know that returning customers spend 67 percent more than first-time customers?

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Boots owner beats expectations as UK pharmacy chain strengthens

365 Retail

Boots owner Walgreens Boots Alliance (WBA) said it has exceeded its expectations for the latest quarter as it was buoyed by a strong showing by its UK business of Covid-19 vaccinations. The US pharmacy group told investors on Thursday that it will therefore raise its financial guidance for 2022. WBA said it was significantly boosted by Covid-19 vaccinations and testing across sites during the three months to November, while it also reported higher flu vaccinations.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Stitch Fix global styling chief to depart

RetailDive

Bridget Teeter joined the apparel retailer in 2020 and is leaving amid a shift toward more traditional e-commerce and turmoil among stylists.

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Omicron and work-from-home advice cut December shopper footfall

365 Retail

Much of the progress made in attracting shoppers back to stores was wiped out in December amid surging Omicron cases and new work-from-home advice, figures have shown. Total UK December footfall was 18.6% lower than the same month in 2019, well below the three-month average decline of 16.4%, according to BRC-Sensormatic IQ data. Footfall on high streets was down 23.1% while retail parks saw a drop of 9.2% and shopping centre visits declined by 36.6%.

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Yeezy Gap announces 'Engineered by Balenciaga' collab

RetailDive

Ye and the luxury label's artistic director, Demna, have collaborated before, and each has a record of bringing an unexpected vibe to wardrobe basics.

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Which? demands stronger safeguards for online shoppers using ‘pay later’ deals

365 Retail

Online shoppers need stronger safeguards to protect them from buy now pay later (BNPL) products because many do not realise it is a form of debt, a watchdog has warned. Which? said “most” of the 30 BNPL users it interviewed did not think of the schemes as a form of credit, meaning they could unwittingly be exposing themselves to serious risks of missing repayments, such as late fees, marked credit reports or referral to a debt collector, the consumer group said.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Weekly Closeout: Fanatics acquires Topps and Barbie goes glam with Balmain

RetailDive

The digital sports platform declared the deal "the foundation of Fanatics Trading Cards business.

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What Are Order Management Process Workflows and Flow Charts?

Fabric Blog

The typical order management process flowchart illustrates three steps; accepting, fulfilling, and resolving the aftermath of customer orders. With a manual order management process in place, it's tricky to achieve that.

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Digital Signage Summit 2022 to address green signage, consolidation, and best practice

365 Retail

Taking place on 31 January 2022, the day before ISE 2022 opens its doors , the Digital Signage Summit promises to take a deep dive into some of the most pressing topics facing the digital signage industry today. Top of the list is the growth in demand for green signage, as Florian Rotberg, Conference Chair and Managing Director of invidis consulting, explained: “There’s now a greater consciousness around environmentally friendly, sustainable digital signage solutions.

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Thrive Market launches brand campaign to attract online grocery shoppers

RetailWire

Thrive Market is launching a brand campaign to raise the online grocer’s profile with American consumers. The company, which previously only ran digital advertising, will add television spots in addition to YouTube. The spots are focused on connecting the brand’s ability to simplify the lives of busy consumers. “Life can be a lot,” a voiceover says in one ad.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Where should you be investing your marketing budget?

365 Retail

Marketing is a complicated process that stems from branding and social media platforms to billboards and digital performance. The aim of marketing is to bring your offering to its targeted customer base and generate brand loyalty. You can focus on one strategy or a combination of approaches. Either way, marketing will undoubtedly take up a huge chunk of your overall budget. .

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Saks launches Wellness Shop online

RetailDive

The offering, which features brands like Beyond Yoga and Vitamix, comes as retailers try to cater to health-conscious consumers.

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Pret subscription model: The future of business or a disaster waiting to happen?

365 Retail

Subscription models are at first glance nothing new, with streaming services having adopted this strategy since their inception. However, this model has adapted and increased rapidly across the retail landscape. While the subscription model has clear benefits, businesses must be mindful of the potential stumbling blocks. Considering the general idea is to inspire customer loyalty and satisfaction, and of course, secure a monthly fee, the model has the potential to be a win-win, for both business

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Ikea doubles automation projects as store fulfillment grows

RetailDive

More than half of the retailer's orders were fulfilled from stores in 2021, according to an Ikea franchisee.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Poundland steps up expansion

365 Retail

Poundland is to open four new flagship outlets and extend its chilled and frozen food line as it defies challenging retail conditions to accelerate its presence on the high street. The rollout will include more than 30 new stores and relocations already in the pipeline, with four of the new stores being among the largest in the group. The first of the large format stores will open at Nottingham Riverside Retail Park in February, with more than 18,000 square feet of retail space – three times lar

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Lululemon taps Amazon Twitch exec to take over as CEO of Mirror

RetailDive

Michael Aragon spent five years as chief content officer at Twitch and replaces founder Brynn Putnam.

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More than 24,000 B and M workers to get bonus after bumper Christmas

365 Retail

More than 24,000 staff at discount retailer B&M are to get an extra week’s wage for their “considerable efforts” as the group hiked its profit outlook thanks to strong festive trading. Employees at the group will get the bonus payment this month, B&M said. Details of the payout came as B&M said full-year profits are now set to come in at between £605 million to £625 million, ahead of the £578 million previously expected.

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GameStop launching NFT and cryptocurrency division

RetailWire

GameStop has hired more than 20 people to staff a new division tasked with developing a marketplace for. nonfungible tokens (NFTs) and signing partnerships with cryptocurrency companies.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio