Fri.Jan 01, 2021

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content.

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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. And if this was a challenge for retailers in pre-pandemic times, it has only been intensified in the current climate of COVID-19, as personal and financial strains coupled with economic uncertainties have given a greater emphasis to prices in regards to retail shoppers.

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7 Simple Tips for Instagram eCommerce Success

eCommerceFuel

The biggest question for every eCommerce store owner is: How do I get seen? In the online market, visibility is everything. Unlike a physical shop with a set location, your eCommerce store is surrounded by thousands of others that are highly similar. You constantly play a shuffling game on the expansive online market. One minute you’re here, the next – there’s a different store offering your customers the same services.

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5 Ways To Drive More Sales To Your Ecommerce Website

VTNS Solutions

I had wanted to write about an e-commerce website or what is popularly known as online stores in Nigeria for a long time now. My intention was to explain how an e-commerce website can promote their website online leveraging Search Engine Optimization. The Black Friday euphoria was just a perfect excuse for me to do so. Don’t worry. This post won’t be a Black Friday post.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Curating Your Customers (Replay)

eCommerceFuel

This is a replay of the episode with Dafina Smith of CovetAndMane.com where we discuss the benefit of not selling on your website. Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more. You’ll learn: Why Dafina decided to stop selling directly to the customer. How she found salons to sell to.

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Best EMR Systems

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can have serious consequences.