Mon.Apr 04, 2022

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Artificial Intelligence For CEOs

Forrester eCommerce

One of the best parts of being Forrester’s CEO is that I have hundreds of analysts who help me understand new technology. So I thought I would share the wealth and pass on some of that knowledge to my fellow CEOs. I will be putting out a post about every quarter focusing on a technology […].

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JCPenney Proclaims ‘Shopping is Back!’ in New 120th Anniversary Campaign

Retail TouchPoints

JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in addition to offering an anniversary discount of 30% storewide and, for reward members, an additional $10 in bonus rewards for every $50 spent through April 12.

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Four Key Ways B2B Buying Varies Across Global Regions

Forrester eCommerce

Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.

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Vitamin Shoppe Expands Online Assortment with New Dropship Program

Retail TouchPoints

Nutritional supplements retailer The Vitamin Shoppe is broadening its online product assortment through a new partnership with dropship and marketplace platform Logicbroker. The Vitamin Shoppe customers will now be able to shop a range of new product categories such as exercise equipment and accessories on VitaminShoppe.com that will be supplied by a network of dropship partners via the Logicbroker platform.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Ready To Drive Deep Transformational Change? Learn How At CX APAC 2022

Forrester eCommerce

Join us at CX APAC where you will walk away with insights to create strong relationships with your customers to proactively build engagement, loyalty and trust to stay ahead in this fast-changing world.

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Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Retail TouchPoints

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. Three up-to-the-minute themes emerged from a wide range of sessions on both the event’s mainstage and in breakout sessions: The accelerating importance of social commerce and community-building for brands and retailers; Practical personalization strategies for the cookie-free future; and Maximizing sustainability with i

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Nordstrom C-Level Appointments Centralize Responsibility for Customer and Store Operations Strategies

Retail TouchPoints

Nordstrom has promoted Ken Worzel to Chief Customer Officer and Jamie Nordstrom to the post of Chief Stores Officer, while Scott Meden, Chief Marketing Officer, and Geevy Thomas, President, prepare to retire. Aligning with Nordstrom’s Closer to You concept of cultivating a convenient and interconnected experience across both stores and digital platforms, the new appointments centralize customer strategy under Worzel, while store operations for Nordstrom and Nordstrom Rack are consolidated under

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Mapping The Customer Experience in 6 Steps

Groove

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. Conducting research to map this process enables merchants to predict how their target market will interact with the brand on the path to purchasing. 6 Steps For Mapping The Customer Experience.

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The Return Of The Forrester Wave™: Cybersecurity Incident Response Services

Forrester eCommerce

The Forrester Wave™: Cybersecurity Incident Response Services, Q1 2022 is now live! This is the first evaluation of cybersecurity incident response service (CIRS) providers we’ve published since March of 2019. Remember 2019? Ah, those halcyon pre-pandemic days … back when most of us were traveling freely, meeting in person, blissfully unfamiliar with the challenges of […].

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The Amazon Flywheel And How You Can Apply It To Your Business

My Wife Quit Her Job

The Amazon flywheel effect has allowed Amazon to grow into one of the largest ecommerce companies in the world. It’s a strategy that leverages customer experience and low prices to create a positive cycle of growth and competitive differentiation. In this post, we’ll breakdown the elements of the Amazon flywheel and how you can apply it to your ecommerce business.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Best POS System for Small Business (Apr 2022)

Ecommerce Platforms

The best POS system for small business is a simple, affordable, and reliable tool for managing sales and in-person transactions. A point-of-sale system empowers businesses to take payments from consumers in-store and track the movement of inventory. With a leading POS solution, you get a combination of hardware and software essential for keeping sales running smoothly, with minimal confusion.

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Is Petco positioned for long-term growth?

RetailDive

The specialty pet retailer introduced new store formats, inked partnerships with major retailers and leaned hard into health and wellness services. But it hasn't always been a smooth ride.

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Social Media Content Marketing For Startups: In-Depth Information on Content Marketing

Digital Doughnut

Social media can be a powerful tool for marketing your business as a startup. It allows you to reach a large audience quickly and easily and can be a cost-effective way to promote your products or services.

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Shein valuation could reach $100B with latest funding round, Bloomberg reports

RetailDive

The Chinese fast-fashion retailer leverages social media to entice younger shoppers with super-low prices and speedy turnover of styles.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Setting the Record Straight about Value-based Pricing Strategy

IntelligenceNode

Content Summary : What is a value-based pricing strategy? Two Common myths about consumer value-based pricing strategy Myth: Brand value should dictate pricing when using a value-based pricing strategy Myth: The post Setting the Record Straight about Value-based Pricing Strategy appeared first on Blog.

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Gopuff laying off 3% of its global workforce

RetailDive

The rapidly expanding company is cutting hundreds of positions as it faces sector-wide challenges and realigns as a global business.

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Steven Shyne: “Micro-moments significantly impact consumers’ trust”

Omniconvert

Steven Shyne shares his knowledge of conversion rate optimization in eCommerce and shows you how to prioritize actions for your online store. The post Steven Shyne: “Micro-moments significantly impact consumers’ trust” appeared first on Omniconvert Ecommerce Growth Blog.

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What's old is new

RetailDive

With expectations so high, consumer attention will go to retailers that marry digital and physical components to deliver delight — particularly at fleeting moments of decision.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Should My SMB Accept PayPal, Venmo, and CashApp?

Korona

Over the last 25 years digital forms of payment have been on the rise. What started as credit card sales through telephone lines and eventually computers, gave birth to a new type of online payment. Sending money quickly, securely, and digitally without the need for checkbooks is something that is highly attractive to many consumers, especially younger generations.

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Alexa now gives advanced notification on deals

RetailDive

Amazon Prime customers can get notice of a deal up to 24 hours in advance, as the tech becomes "more proactive on your behalf.

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Five Insider Tips to Submitting Award Winning Entries

Canadian Special Events

Entering award competitions for event professionals is important. Not just to win but also for the experience. Valuable lessons come from the time and effort spent preparing your entry, and the application process represents an excellent opportunity to pause, review and take stock of your business while offering a chance to set team goals for the upcoming year.

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FedEx will test drone delivery for more efficient middle mile logistics

RetailDive

Using VTOL aircraft would improve both volume availability and service reliability within the company's network, FedEx Express executive Joe Stephens said.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Should my SMB accept PayPal, Venmo, and CashApp?

Korona

Over the last 25 years digital forms of payment have been on the rise. What started as credit card sales through telephone lines and eventually computers, gave birth to a new type of online payment. Sending money quickly, securely, and digitally without the need for checkbooks is something that is highly attractive to many consumers, especially younger generations.

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The Container Store launches new tier-based loyalty program

RetailDive

In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.

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Amazon warehouse is first in U.S. to unionize

RetailWire

Employees at Amazon.com’s largest warehouse in Staten Island, NY, voted in favor of joining the Amazon Labor Union. The warehouse becomes the first of over a thousand such facilities in the U.S. to be represented by a union. A second warehouse in Staten Island is getting ready to vote on union representation. Amazon said it was disappointed with the results and is determining whether it will file objections against the National Labor Relations Board, which conducted the vote.

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New Balance among brands trying on Twitter's first 3D product ads

RetailDive

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Starbucks ends stock buyback to invest in its people and stores

RetailWire

Starbucks announced a $20 billion stock buyback plan three weeks ago. That plan has been put on hold by interim CEO Howard Schultz who said that doing so would “allow us to invest more into our people and our stores — the only way to create long-term value for all stakeholders.

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How can brands find meaning in the metaverse? Co-creation and community

RetailDive

As buzz accelerates around the metaverse, brands should look to their consumer communities for inspiration.and activation.

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Online Shopping Trends You Should Know in 2022

Digital Doughnut

The great news is that the revolution of the digital market is blazing, and it provides exhilarating scope for online stores to raise their brand attention and develop their market value.

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Walmart plots roadmap for media business with focus on premium ads

RetailDive

Plans for Walmart Connect include tests of on-site units like video, as the company aims to become a top-10 advertising platform.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib