Tue.Jan 25, 2022

article thumbnail

The Future of CRM: A Forrester Perspective

Forrester eCommerce

CRM strengthens customer relationships, drives company revenue, and as such becomes a C-level priority. CRM technology expands into adjacent tech areas as it broadens its mandate. It bleeds into the mid-office, encroaches on core contact center operations, and supports core employee workflows. Insights from CRM uplevel customer and employee engagement, driving operational excellence.

article thumbnail

1-800-FLOWERS.com Rolls Out Loyalty Program Enhancements, BNPL Just in Time for V-Day

Retail TouchPoints

1-800-FLOWERS.com has amped up its cross-brand offerings just in time for its second-biggest holiday — Valentine’s Day — during which the company expects to deliver 23 million flowers, 15 million of which will be roses. First, the company has introduced a number of enhancements to its Celebrations Passport loyalty program, including the ability to earn points and unlock perks across the company’s family of brands, which includes 1-800-Flowers.com, Harry & David , Cheryl’s Cookies and Shari’s

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In The Future, Will You Really Need A CRM?

Forrester eCommerce

CRMs are expensive. They cost companies between $1,200 to $3,600 per seller per year. Despite the cost, there is widespread agreement that companies require CRM technology for their sales organization. I conducted a snap poll on LinkedIn, and 82% of respondents said CRM will continue to be important in the years to come. Yet, when […].

article thumbnail

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. This ambition feels big and can overwhelm and even undermine an organization’s commitment to a customer-centric vision.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Prepare Your Organization For Purpose-Driven And Value-Aligned Co-Innovation Partnerships

Forrester eCommerce

As part of a future fit technology strategy, technology leaders must aspire to create an environment where internal teams can collaborate with partners to realize the value the organization is after. I outlined the basic steps in my previous blog post, Take The Leap To Form Creative Partnerships And Scale Innovation. But guardrails must be […].

article thumbnail

Victoria’s Secret Fuels China Growth Through Joint Venture With Local Manufacturer

Retail TouchPoints

Victoria’s Secret has partnered with China-based Regina Miracle International to form a joint venture that will operate all Victoria’s Secret stores and its related online business in China. Under the terms of the agreement, Victoria’s Secret will control 51% of the organization and receive $45 million in cash from Regina Miracle as consideration for its investment.

More Trending

article thumbnail

Your Brand Guide on Retail Product Placement

Wiser

There are two broad types of retail product placement: at the shelf level and at the store level. We’ve gone deeper on shelf-level product placement (does “eye level is buy level” ring a bell?) but we haven’t spent a lot of time thinking bigger. It’s time to change that. This is our guide on retail product placement at the shelf and store level, so you can get more out of your marketing and merchandising campaigns—and just sell better.

Retail 144
article thumbnail

How Miss Excel Makes $100k Each Day Selling Courses

Ecommerce Platforms

Miss Excel is her name, or at least how people know her on TikTok. The now popular TikToker and Instagram influencer,Kat Norton, promotes her courses through social media and leads users to online training courses for Excel and other Microsoft and Google products. Leveraging the power of social media with fun, whimsical, and extremely helpful videos, Kat Norton (Miss Excel's real name) now generates up to $100,000 per day.

Payments 118
article thumbnail

5 tips from LiveIntenters for staying motivated in the new year

Liveintent

The start of the new year is the perfect time to reflect and set goals for the months ahead. However, it’s not always the easiest to remain consistent and motivated, so we turned to our LiveIntenters to share their best tips on how they stay focused and motivated. “Creating a weekly to-do list is immensely helpful in not having my goals fall through the cracks, and also having something to look forward to (concerts, trying a new restaurant, etc.) helps push me through the weeks and s

article thumbnail

Shopify Strikes a Deal with Chinese Ecommerce Giant JD.com to Unlock the Trillion-Dollar Market

Ecommerce Platforms

Following an announcement on 18 January, JD.com has officially become Shopify ‘s first Chinese strategic partner. In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. In return, Shopify will support Chinese JD sellers in expanding overseas and meeting international needs.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

How Brand and Retail Collaboration Drives Business Results

Salsify

We learn these essential principles in kindergarten: the value of caring, sharing, and teamwork. These foundational lessons also come in handy for companies looking to stand out on the digital shelf.

Retail 97
article thumbnail

What is Shopify Balance? Pros and Cons, Features, and How to Set It Up

Ecommerce Platforms

It's always nice to get paid faster, and to have a business cashback rewards card for spending, and to pay bills, manage ecommerce expenses, and manage a business account from one place. All of that's included with Shopify Balance , a new financial product from Shopify that caters to independent businesses with financial services, a Shopify Balance card, and multiple tools to manage cash flow.

Shopify 104
article thumbnail

'We're probably late to the game:' Wilson exec on the brand's New York flagship and DTC strategy

RetailDive

Gordon Devin, president of Wilson Sportswear, discusses the sports brand's recent pivot to DTC and what it's planning for future store locations.

Games 99
article thumbnail

Best Website Builder for Artists in 2022

Ecommerce Platforms

If you want to showcase your art online, the best website builder for artists is the best way to get started. A good site builder for artists gives you an attractive and effective tool for demonstrating what you can do to potential clients. Wix, one of the most flexible website builders in the world, is ideal for artists and specialist creators alike.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

Amazon Go convenience stores are headed to suburbia

RetailDive

The retail concept is a way to reach on-the-go shoppers outside of the downtown locations where existing Amazon Go stores are located.

Retail 101
article thumbnail

Cold and flu sales on Amazon to reach record highs in 2022

Profitero

A new analysis from Profitero found the common cold and seasonal flu have returned to the U.S. and are propelling medicine sales on Amazon to new highs.

78
article thumbnail

No third-party cookies? No first-party audience data? No problem.

Liveintent

With third-party cookies on the way out, brands are looking for new ways to future-proof their advertising strategies. Considering that 91% of consumers are more likely to shop with brands that provide relevant recommendations and offers, you don’t want to miss out on the chance to connect with potential customers by losing the ability to personalize your ads.

article thumbnail

Savage X Fenty opens its first store in Las Vegas

RetailDive

The lingerie brand's first physical location features a tech-enabled fitting experience and size-inclusive mannequins.

88
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

What is a Micro Influencer and Do You Need One for Your Brand?

Smile.io

You can’t open up Instagram these days without seeing a #sponsored post, reel, or story where someone is promoting a #gifted product. This is the norm in the new age of influencer social media marketing. But if you tend to scroll right past these posts from large influencer accounts, they’re probably not super effective. The goal of this type of marketing is to build genuine connections with your target customers through a trustworthy third-party.

article thumbnail

Automation beckons retailers as labor challenges endure

RetailDive

Technologies like self-checkout and ordering kiosks are offering relief to grocers unable to hire enough workers to handle essential functions.

Retail 75
article thumbnail

Email Marketing Automation: Types of Email Automation for Post Purchase Experience

Ecommerce Guru

Since the era of online presence has changed over the past few years, the post-purchase experience counts way more than the purchase journey itself. Thus, marketers are running hard to optimize their customers’ post-purchase experience. While the customer base is so vast, manually keeping up with individual customers is not possible. Hence marketers have turned to automate bulk email marketing services for their customers.

article thumbnail

The Ultimate Guide to Inventory Planning: Benefits, Models, Challenges And Best Practices

Korona

Behind the success of every retail or eCommerce business lies a mammoth task of inventory planning. As a retail business owner, chances are you’ve already experienced at least one or two stockouts or overstocks due to inaccurate forecasting or other inventory management issues. Poor inventory planning can have severe repercussions for business operations, such as delays in shipping orders and subsequent stockouts.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

57% of All E-Commerce Cyber Attacks are Bot Driven

Ecommerce Guru

One of the leading technological research labs carried out a 12-month long study regarding the cyberattacks on eCommerce websites. The numbers they found were quite astonishing, as online bots did nearly 57% of the cyber attacks on these websites. At the same time, the rest of the industry averaged a mere 33%. The study mentions that eCommerce websites are at the maximum risk of being disrupted due to cyber attacks.

article thumbnail

Poised for Agility in 2022 - SPAR and Repsly Announce New Strategic Partnership in Retail Execution Services

RepslyBlog

BOSTON – January 25, 2022 – Repsly and SPAR, Inc, the global leader in retail services and merchandising, jointly announce today their long-term strategic partnership, with Repsly as the technology backbone in SPAR’s vision for increased efficiency and agility in its international growth endeavors.

Retail 52
article thumbnail

Nike’s D2C E-Commerce Strategy for Hitting 50% Digital Penetration

Fabric Blog

This article is part of Commerce 4.0, a series about the next frontier of e-commerce along with the strategies and tactics used by iconic brands to transform how we discover, select, and purchase products.

article thumbnail

REI workers in Manhattan ask NLRB to oversee union election

RetailWire

Workers at an REI in Manhattan’s SoHo neighborhood have filed a request with the National Labor Relations Board to oversee an election to determine if the store’s 115 employees will be represented by the Retail, Wholesale and Department Store Union. The employees have also asked REI for voluntary recognition of the union so that no vote would be necessary.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Victoria's Secret will sell stake in China business for $45M

RetailDive

Hong Kong-based lingerie maker Regina Miracle, a longtime supplier, is buying a 49% stake and will run the brand's stores and website there.

52
article thumbnail

New Amazon Go stores are going to the suburbs

RetailWire

Amazon.com is opening a new kind of Amazon Go store designed to serve the needs of customers in suburban areas. “We think local residents and commuters will enjoy the ease of our Just Walk Out Shopping to quickly and conveniently shop from an expanded selection of tasty, ready-to-eat food items and grab-and-go beverages and snacks in their own neighborhood,” said Amazon in a statement.

article thumbnail

Digital Brands buys women's apparel brand Sundry

RetailDive

The company has expanded further with the beach-themed business. It has also received a stock delisting notice from Nasdaq as losses mount.

Apparel 52
article thumbnail

Walmart plants a stake in vertical farm operator

RetailWire

Walmart has taken an unspecified stake in Plenty, making it the first large retailer in the U.S. to to make a significant investment in indoor vertical farming. Walmart will be represented on Plenty’s board. Plenty, which was founded in 2014, operates a vertical farm in South San Francisco and an indoor plant science center in Laramie, WY. The retailer will begin selling Plenty’s leafy greens in its stores later this year.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib