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Yutori Taps PLM Software to Prepare for Rapid Growth and Future IPO

Japanese DTC fashion startup yutori has selected Centric Software’s Product Lifecycle Management (PLM) solution. yutori develops and sells many products in collaboration with suppliers, and chose the PLM to improve sourcing and procurement efficiency as supplier numbers increase.

yutori operates a vintage fashion community and several direct-to-consumer brands targeting consumers in their teens and twenties. The company also has a partnership with ZOZO Corporation, operator of the fashion shopping site ZOZOTOWN, to collaborate on apparel manufacturing and inventory management.

Prior to its partnership with Centric, yutori was using tools such as email, spreadsheets and instant messaging to communicate with suppliers for product planning, quotation requests, order placement and product delivery. However, as the amount and types of data have increased, the company decided a PLM system was essential to enable more efficient information sharing and improve the speed and control of sourcing.

yutori plans to use Centric’s product development, material management, procurement management, calendar management and workflow tools to accelerate the efficiency of information sharing with its suppliers. The PLM solution also will help yutori prepare for its future IPO, providing the company with stronger internal controls and information management.

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“We believe that Centric PLM is the best solution to achieve our goal of visualizing the real-time status of sourcing and sharing product plans with the team,” said Kazuma Senokuchi, COO of yutori in a statement. “Although we are still in the early stages of implementation, we are confident that the capability to track transaction records and communicate with suppliers will reduce risk by eliminating human error. We expect to integrate everything from product planning to procurement on the PLM system.”

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