SellBrite

SEPTEMBER 6, 2019

The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes. In ecommerce, where it is often difficult to truly differentiate purely on product features, we often have to fight for mind share and an emotional connection.

eCommerce 117

eCommerce Social Media Channel Payment Services 117

GetElastic

SEPTEMBER 6, 2019

Issuing as a mysterious concept narrowly known by those in IT and developing into worldwide hype, cryptocurrency has become a controversial phenomenon in today’s world. Recently, experts, as well as ordinary people, were sharing the same question: is it a new word in the value exchange sphere or just a hype that won’t last for too long? Today, we see the tendency more clearly.

Cryptocurrencies 132

Cryptocurrencies Payment Services Cryptography eCommerce 132

RTP blog

SEPTEMBER 6, 2019

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer. Some of the biggest retail brands receive more than 10 million social media mentions each year — and that number continues to grow exponentially year-over-year.

Social Media 150

Social Media Customer Customer Experience Technology 150

Forrester eCommerce

SEPTEMBER 6, 2019

The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […].

B2B 372

B2B Channel Consumer Marketing 372

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

SEPTEMBER 6, 2019

There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?

SEO 201

SEO Customer eCommerce Marketing eCommerce 201

Forrester eCommerce

SEPTEMBER 6, 2019

Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to solve new challenges — not re-invent the wheel. But can a design system also ensure the experiences you create are inclusive? And […].

Customer Experience 364

Customer Experience Management Customer Web Design 364

Forrester eCommerce

SEPTEMBER 6, 2019

Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on behalf of consumers. You can take a very short survey on this topic here. I’m psyched to present here our first FORR/3 video episode on this topic (see below)! In it, Oliwia Berdak and […].

Presentation 354

Presentation Consumer Financial Services Banking 354

ecomdash

SEPTEMBER 6, 2019

Ecomdash has done the research to provide sellers with statistics that help sellers choose between Amazon and eBay. Are you selling in the right places? The post Amazon vs eBay: Which is Right For You? appeared first on Ecomdash.

Shopping Carts 64

Shopping Carts 64

Forrester eCommerce

SEPTEMBER 6, 2019

The strangest retail news of the summer has been Le Tote’s “purchase” of the storied (but tired) department store Lord + Taylor. The acquisition bucks the trend of offline brands buying digitally native companies (think PetSmart buying Chewy), but there are a number of other puzzling elements about this deal. For starters, Le Tote is […].

Department Stores 352

Department Stores Other Retail Customer 352

Omniconvert

SEPTEMBER 6, 2019

A guy ends up locked in a bookstore overnight It all began late one evening when David Willis, an American tourist in London, was in the upstairs section of a bookstore at closing time, unaware that lights were being switched off just below him. When he went to leave, he found his way blocked by a locked door, leaving him desperately looking… The post Getting Your Customers to Recommend your Business appeared first on eCommerce Growth Blog.

Recommendation 60

Recommendation Customer Blog eCommerce 60

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

SEPTEMBER 6, 2019

Nonpublic 5G networks promise better privacy, data security, compliance, and cellular network performance; they also offer safer and more private features for dedicated user groups.

Telecommunications 325

Telecommunications Mobile Management 325

SheerID

SEPTEMBER 6, 2019

The post 7 Reasons You Should Be Marketing to Teachers appeared first on SheerID.

Marketing 60

Marketing Blog 60

Heartland

SEPTEMBER 6, 2019

The product and engineering teams have been hard at work building our next generation omnichannel retail management platform. Over the next couple months, we’ll be previewing new features and capabilities enabled by this exciting project.

Point of Sale 32

Point of Sale Omnichannel Management Retail 32

eCommerceFuel

SEPTEMBER 6, 2019

Today Jason Feinberg, CEO and creative director at FCTRY.com , joins the show to discuss all things Kickstarter and crowdsourcing. Jason is an expert on this topic, and he opens up about how his business has evolved over the years from starting on Kickstarter until now. You’ll learn how his team manages pre-sales, tips for building a self-sustaining brand out of crowdsourcing campaigns, and more.

Arts 27

Arts Management Shopping Carts eCommerce 27

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

SEPTEMBER 6, 2019

What a better way to engage your customers and prospective target audience than using the most prolific conversational tools. With the new shift in ecommerce markets, more focus is now leaning towards viable customer support. The Shopify Chat app is, without doubt, swinging in action to make this happen. Fact is, the client is your only resort to make a loud and sensible markup on each product in your online store.

Shopify 106

Shopify Live Chat eCommerce Channel 106