Fri.Sep 06, 2019

Does Brand Awareness Matter for Ecommerce?


The logic is so simple, it’s almost circular: before someone buys from you, they must know about you. Here enters the metric known as “brand awareness,” something marketers everywhere are striving towards and at which every CFO is rolling their eyes.

5 ways cryptocurrency benefits ecommerce


Issuing as a mysterious concept narrowly known by those in IT and developing into worldwide hype, cryptocurrency has become a controversial phenomenon in today’s world.

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What It Takes To Provide Epic Social Media Customer Care

Retail TouchPoints

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience.

Bake Your Values Into Your Design System — Takeaways From Clarity 2019

Forrester eCommerce

Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to solve new challenges — not re-invent the wheel.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How We Leverage Content and SEO to Maximize Seasonal Performance


There’s no denying that Christmas products are highly seasonal. So, how can you promote conversion and customer engagement year round?… … Ecommerce Marketing

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More Trending

Shopify Chat Review for 2019: A Brilliant Chatting Tool That Boosts Your Store’s Sales

Ecommerce Platforms

What a better way to engage your customers and prospective target audience than using the most prolific conversational tools. With the new shift in ecommerce markets, more focus is now leaning towards viable customer support.

WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Forrester eCommerce

The idea of online marketplaces is not new. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts.

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Retail Marketers Want What Email Offers


What’s a Retail Marketer to Do? Facebook has 185 million users every day and promises advertisers the ability to reach and finely target them with messages and then measure the results.

Kicking Off Our New Research On Autonomous Finance: FORR/3 Video

Forrester eCommerce

Forrester has recently kicked off some new research focusing on services and companies that make financial decisions and take action on behalf of consumers. You can take a very short survey on this topic here. I’m psyched to present here our first FORR/3 video episode on this topic (see below)!

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Getting Your Customers to Recommend your Business


A guy ends up locked in a bookstore overnight It all began late one evening when David Willis, an American tourist in London, was in the upstairs section of a bookstore at closing time, unaware that lights were being switched off just below him.

Nonpublic 5G Networks Will Be A Critical Building Block Of Your Enterprise Network Strategy

Forrester eCommerce

Nonpublic 5G networks promise better privacy, data security, compliance, and cellular network performance; they also offer safer and more private features for dedicated user groups.

Amazon vs eBay: Which is Right For You?


Ecomdash has done the research to provide sellers with statistics that help sellers choose between Amazon and eBay. Are you selling in the right places? The post Amazon vs eBay: Which is Right For You? appeared first on Ecomdash. Marketplaces Marketplaces & Shopping Carts

7 Reasons You Should Be Marketing to Teachers


The post 7 Reasons You Should Be Marketing to Teachers appeared first on SheerID. Blog Posts Marketing to Teachers teacher shopping preferences

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Sneak Peek: Announcing Springboard Retail’s Next Generation Point-of-Sale

Springboard Retail

The product and engineering teams have been hard at work building our next generation omnichannel retail management platform. Over the next couple months, we’ll be previewing new features and capabilities enabled by this exciting project. POS software

The Art of the Pre-Sale, Kickstarter in 2019 and More


Today Jason Feinberg, CEO and creative director at , joins the show to discuss all things Kickstarter and crowdsourcing. Jason is an expert on this topic, and he opens up about how his business has evolved over the years from starting on Kickstarter until now.

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