Tue.Jul 02, 2019

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Does Yesmail’s Sunset Mark The End Or The Beginning Of The Email Era?

Forrester eCommerce

In mid-May, Yes Marketing, the email service provider division of marketing services provider, Infogroup, announced that was exiting the email technology business. It will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign. This feels like the end of an era to me! Yesmail was one […].

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Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue?

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Moonshots Hit Close To Home: Plant-Based Meats Are No Longer Mission Impossible 

Forrester eCommerce

Six months ago, it was a moonshot. Now it’s much closer to home. Plant-based meats went mainstream at the speed of light. Back in December 2018, Forrester identified plant-based meat alternatives from startups like Impossible Foods and Beyond Meat as a “moonshot”—a disruptive idea that would address customer needs emerging in the next 3-10 years. After […].

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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9% of carts remain un-purchased. The question is: why aren't retailers doing more to capture this untapped potential?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retailers: Your App Experiences Need Work – These Best Practices Can Help

Forrester eCommerce

A great mobile app experience is imperative for retailers: Your most loyal customers use your app, customers abandon brands with bad experiences, and customer expectations are rising as new features used by competitors improve the in-app experience. To help retailers benchmark their mobile apps and prioritize improvements in a feature minefield, we evaluated 15 retailer mobile apps in the […].

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Optimizely

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t

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Retail delivery wars: Smart strategy or an inevitable race to the bottom?

Steve Dennis

It wasn’t so long ago that Amazon’s “Prime” two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero. This is a “wow” for the customer, but it also creates adverse selection that’s not necessarily so good for Amazon’s marginal economics as evidenced by Amazon’s growing fulfillment costs as a percentage of sales.

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Linio Colombia and Ingenico ePayments partner up to offer the best online shopping experience

Retail Technology Review

Ingenico ePayments, the ecommerce division of Ingenico Group, will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience.

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How 5 Independent Clothing Brands Succeeded

TradeGecko

Do you have a plan to grow your B2C fashion business? There are valuable lessons to learn by reviewing five micro case studies from successful independent clothing brands. Sometimes it helps to take a step back from your own business plan. Not that there’s anything wrong with it, but comparing what you’re doing as a founder or owner with how other similar fashion retailers have grown and finding out what their stories are can offer insights into tactics and approaches you might not have consider

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Price Elasticity: What It Is and Why It Matters

Wiser

The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of price elasticity. . Excited? You should be! Price elasticity—or the price elasticity of demand—is a formula used to determine how a price change will impact the demand for a specific product.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Jamf Now and Apple Business Manager: Dynamic Duo

Jamf on Retail

With Apple’s launch of Apple Business Manager, will you still need Jamf Now to manage your devices? If you use Jamf Now, should you also use Apple Business Manager? The short answer: Yes!

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The Avoidable Blind Spot: Tracking Online Traffic to In-Store Furniture Sales

PERQ

The post The Avoidable Blind Spot: Tracking Online Traffic to In-Store Furniture Sales appeared first on PERQ.

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Jamf Now and Apple Business Manager: Dynamic Duo

Jamf on Retail

With Apple’s launch of Apple Business Manager, will you still need Jamf Now to manage your devices? If you use Jamf Now, should you also use Apple Business Manager? The short answer: Yes!

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5 Places You Need to Be Promoting a Loyalty Program

Smile.io

Editor’s Note: This post was originally published on November 5, 2014 and was updated for accuracy and comprehensiveness on July 2, 2019.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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8-Step Shopify Checklist for Launching Your Online Store

AcquireConvert

Today, Shopify is without a doubt one of the very best ecommerce website builders around. Although it’s very easy to use, it’s also very easy to make mistakes if you dive in head first without considering what it is you want to achieve. Ironically, what makes Shopify so simple is exactly what makes it tricky: […]. The post 8-Step Shopify Checklist for Launching Your Online Store appeared first on AcquireConvert.

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7 Ways to Prepare Your Store for Millennials

Heartland

Millennial buying power is increasing. Although Generation Y used to be considered less—shall we say—prosperous than the previous generations, as of recently they have been holding considerable spending power, expected to reach $8 trillion by 2025. So if you’re looking to appeal to any shopper born between 1981 and 1996 and are planning on tapping into that growing pool of millennial money, you need to prepare both your online and physical stores and make them as appealing as possible to this co

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7 Google Analytics Reports That Show How Your Blog is Really Performing

Kissmetrics

When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??. But which reports do you look at on a regular basis? I bet you look at two main reports….

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Marketo Review: Your Must-Have Marketing Solution (June 2019)

Ecommerce Platforms

Converting customers is tough. You need a lot more than just an awesome website and a great product. With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market. So, how do you show them how amazing you are? Simple. Use a comprehensive marketing tool. Marketo is more than just your answer to easy email marketing.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.