Thu.Aug 08, 2019

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Salesforce Buys ClickSoftware To Bolster Its’ Field Service Offering

Forrester eCommerce

Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is fueled by the demand for (1) differentiated customer experiences which extends to a field worker showing up at a customer or a work […].

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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line

BigCommerce

Retailers today are adopting the BOPIS model to meet customer expectations.

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Customer Effort: How To Measure It Right

Forrester eCommerce

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort. My new report explains why and gives suggestions for improving customer effort […].

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Translating Security For Small Business

Forrester eCommerce

This week is BlackHat. The annual Hacker Summer Camp as many folks call it. And this year is the first year in 14 years I haven’t been there. This year I intentionally took an opportunity to punt on Hacker Summer Camp. Why? I had an invite to speak to a group of small business owners […].

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Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses. It’s especially handy for companies who want to use bank transfers as a cheaper, easier way to make payments.

More Trending

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B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

GetElastic

In the coming months, we’re going to see the role of marketplaces increase in B2B. And, it’s because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video] appeared first on Get Elastic Ecommerce Blog.

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Use Forrester’s Customer Service Wave To Guide Your Product Selection

Forrester eCommerce

Not all customer service vendor solutions are a good fit for your organization, and choosing the right one depends on the number of agents you have, your growth projections, your business model, the type of industry you are in, and whether you are looking for a standalone customer service solution or one that is part […].

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How to Create a Compelling Instagram Bio & Author Bio

A Better Lemonade Stand

Put your best foot forward with an awesome Instagram bio! Find out what to include & get some Instagram bio ideas with captions examples in this post. The post How to Create a Compelling Instagram Bio & Author Bio appeared first on A Better Lemonade Stand.

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Laud Your Whistleblowers Or Pay The Price

Forrester eCommerce

Companies that don’t take ethical behavior seriously face lasting brand damage, fines, and years of enforcement actions with ongoing lawsuits. However, companies that operate at a high moral and ethical level engender trust among their customers and are rewarded in profitability. So why aren’t more businesses identifying and investigating possible misdeeds before they become tomorrow’s […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Beamer Review: Create a Newsfeed for Your Website or Online Store

Bootstrapping Ecommerce

In this Beamer review, learn how you can add a newsfeed to your website so you can keep your visitors updated with launches & announcements. The post Beamer Review: Create a Newsfeed for Your Website or Online Store appeared first on Bootstrapping Ecommerce.

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Zero Trust In Action

Forrester eCommerce

Watch this video to see what happens when a threat attacks a Zero Trust environment compared to a perimeter-based one.

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All You Need to Know About Branding Your Ecommerce Store on Social Media

FastSpring

To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. In order for your posts to have an impact on converting sales, you’ll need to have consistent branding across all your social media profiles in everything from imagery to messaging.

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Is It The End Of Facebook And Twitter Marketing Partners? Not So Fast

Forrester eCommerce

In perhaps one of the few (only?) times that Twitter is grateful not to be the size and scale of Facebook, Inc., it announced this week that it “accidentally” shared user data with third-party measurement vendors and advertisers against users’ wishes. Despite users being able to adjust their ad setting permissions to not share data, […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. The post Get sale ready with Holiday Sale Calendar appeared first on MakeWebBetter.

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European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Forrester eCommerce

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. However, the outlook seems healthier than might have been expected given the circumstances. Rather than precipitating a sharp downturn, these headwinds will […].

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Top 5 Benefits of Shipping Internationally?

ecomdash

Shipping is one of the biggest challenges that ecommerce businesses face when planning to expand internationally. Factors like selecting courier services, researching international shipping companies, and postage and handling charges all play into the equation of overall success.?Many online retailers have found their groove with domestic orders but are hesitant to expand into international shipping.

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Using Effective Explainer Videos to Promote Your Retail Brand’s Presence

retailnext

If you’ve been in business for a while, you’ve most likely invested in video marketing already. It makes a lot of sense, really. Videos can increase web traffic, improve SEO rankings, boost the time spent on site, and help introduce and advertise all kinds of products and brands – all benefits most businesses are after. There are several videos you can try to reap those benefits, but few tackle as many in out piece of content as animated explainer videos.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Best Serve Push Notifications

Powerinbox

Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience. Here are five best practices you can leverage to create more effective advertising via push notifications. 1. Don’t Hit Users with the Same Verticals Over and Over.

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