Thu.Aug 08, 2019

Customer Effort: How To Measure It Right

Forrester eCommerce

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort.

BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line


Retailers today are adopting the BOPIS model to meet customer expectations. And no, we’re not talking about the delicious Filipino… Ecommerce Marketing

Translating Security For Small Business

Forrester eCommerce

This week is BlackHat. The annual Hacker Summer Camp as many folks call it. And this year is the first year in 14 years I haven’t been there. This year I intentionally took an opportunity to punt on Hacker Summer Camp. Why?

267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Laud Your Whistleblowers Or Pay The Price

Forrester eCommerce

Companies that don’t take ethical behavior seriously face lasting brand damage, fines, and years of enforcement actions with ongoing lawsuits. However, companies that operate at a high moral and ethical level engender trust among their customers and are rewarded in profitability.

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Is It The End Of Facebook And Twitter Marketing Partners? Not So Fast

Forrester eCommerce

In perhaps one of the few (only?) times that Twitter is grateful not to be the size and scale of Facebook, Inc., it announced this week that it “accidentally” shared user data with third-party measurement vendors and advertisers against users’ wishes.

Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses.

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European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Forrester eCommerce

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses.

All You Need to Know About Branding Your Ecommerce Store on Social Media


To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Salesforce Buys ClickSoftware To Bolster Its’ Field Service Offering

Forrester eCommerce

Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is fueled by the demand for (1) differentiated customer experiences which extends to a field worker showing up at a customer or a work […]. age of the customer customer service solutions

Beamer Review: Create a Newsfeed for Your Website or Online Store

Bootstrapping Ecommerce

In this Beamer review, learn how you can add a newsfeed to your website so you can keep your visitors updated with launches & announcements. The post Beamer Review: Create a Newsfeed for Your Website or Online Store appeared first on Bootstrapping Ecommerce. Resources & Tools

Use Forrester’s Customer Service Wave To Guide Your Product Selection

Forrester eCommerce

Not all customer service vendor solutions are a good fit for your organization, and choosing the right one depends on the number of agents you have, your growth projections, your business model, the type of industry you are in, and whether you are looking for a standalone customer service solution or one that is part […]. age of the customer customer service solutions CRM customer service CX

Why You Should Reward Consumers for Purchase (and how to do it)


If you’re thinking of running a sweepstakes or contest, you’ve probably already thought about the kind of prize you want to have or how you’ll tie it to your brand. But have you considered how it will drive sales — not just brand awareness?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Zero Trust In Action

Forrester eCommerce

Watch this video to see what happens when a threat attacks a Zero Trust environment compared to a perimeter-based one. cybersecurity security & risk zero trust promoted video


How to Create a Compelling Instagram Bio & Author Bio

A Better Lemonade Stand

Put your best foot forward with an awesome Instagram bio! Find out what to include & get some Instagram bio ideas with captions examples in this post. The post How to Create a Compelling Instagram Bio & Author Bio appeared first on A Better Lemonade Stand. Branding & Design Conversion Optimization

Last-Mile Delivery: eCommerce’s Future Depends On Innovation In Package Delivery

Forrester eCommerce

15 billion — that’s how many eCommerce orders were delivered last year to customers in the US. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate negative externalities for communities (think clogged roads, for starters). For my new research, “The US Last-Mile Landscape Today,” we interviewed […]. age of the customer omnichannel customer experience online retail

Top 5 Benefits of Shipping Internationally?


Shipping is one of the biggest challenges that ecommerce businesses face when planning to expand internationally. Factors like selecting courier services, researching international shipping companies, and postage and handling charges all play into the equation of overall success.?Many

How to Best Serve Push Notifications


Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience.

Get sale ready with Holiday Sale Calendar


When talking about e-commerce marketing ideas. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays.

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