Photo by Natilyn Photography on Unsplash
Exclusive Valentine’s Day Stanley Cups Are Causing a Ruckus at Target
January 3, 2024
As we approach the second month of the year, love is definitely in the air, and so is the frenzy for Target’s limited-edition Valentine’s Day Stanley cups. These tumblers, released as a special campaign for the love-filled holiday, are making sizable waves across social media and store aisles alike, creating a cult following faster than you can say “Be my Valentine.”
One particularly captivating TikTok, which has quickly gone viral, displays a crowd of excited customers in a full sprint toward a towering display of these sought-after Valentine’s Day tumblers. The video captures the chaotic rush surrounding this unexpected tumbler craze. Even with “2 Per Guest” signage, consumers are blatantly ignoring any type of order when grabbing these Stanley cups at Target.
The tumblers, coated in a lively palette of bubblegum pink and cherry red, are a series by Stanley. An emblem of the Valentine spirit, they’ve caught the public eye and captured many hearts, becoming an instantaneous must-have. Over the last several days, videos have been popping up online showing eager customers swarming Target displays to nab these festive cups.
ABC30 reported that long lines had formed in the rain outside of a Target in Fresno, California, in anticipation of another exclusive Stanley Cup released on Jan. 3. This particular cup is a sparkly pink Starbucks collaboration found only inside Starbucks locations within Target stores. They are priced slightly under $50 and are viewed by many customers as either personal keepsakes or thoughtful presents for friends on Valentine’s Day. However, some enterprising shoppers see the potential for financial gain. The resale market is already booming, with the cups fetching prices exceeding $200 each on eBay.
The Stanley Valentine’s Day tumblers have, indeed, whipped up a storm, capturing the collective imagination of the public and making a simple visit to Target an adventure. The frenzy and exhilaration surrounding these tumblers make it clear: These aren’t just cups. They’re tokens of a season where love rules and souvenirs of a shared, albeit amusing, communal experience. The cult following these tumblers have managed to garner is a testament to the holiday spirit and how it can transform the most mundane items into coveted treasures.
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