Tue.Aug 28, 2018

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How I Boosted My Rankings Without Creating Content or Building Links

Kissmetrics

I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls out , I’ve found that there are a few hacks that consistently work to boost your rankings without creating more content or building more links.

SEO 255
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Announcing Forrester’s Inaugural MRM Evaluation

Forrester eCommerce

We are delighted to announce The Forrester Wave™: Marketing Resource Management, Q3 2018. Our 35-criteria evaluation includes the eight most significant MRM vendors – Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront. Forrester defines marketing resource management as: Enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, […].

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Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime

Bootstrapping Ecommerce

In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out! The post Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime appeared first on Bootstrapping Ecommerce.

Marketing 165
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You Need A Plan To Adapt To Climate Change — Today

Forrester eCommerce

At Forrester’s upcoming Privacy & Security Europe 2018 Forum, I’ll be presenting on a topic that I’m both personally and professionally passionate about: climate change adaptation. Forrester prides itself on providing actionable advice to help business and technology leaders build customer-obsessed strategies that drive growth.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses

A Better Lemonade Stand

Want to operate your own online business but want to skip through the formative years of generating traffic & profit? Purchase an online business for sale! The post How to Find an Online Business for Sale: 6 Marketplaces to Buy & Sell Online Businesses appeared first on A Better Lemonade Stand.

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#101 –The Basics Of The Hashtag

Fastr

Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags.

eCommerce 100

More Trending

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Retail earnings: The best of times, the worst of times

Steve Dennis

This is a big earnings period for retailers. As the reports roll in, it’s increasingly clear that it’s both the best of times and the worst of times for retail. While performance overall is, on average, much better than a year ago, what continues to come into sharper relief are three inescapable conclusions. First, as I have been saying for years , the idea that physical retail is dying is abject nonsense.

Retail 74
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Walmart Plus Shopify? What Could Happen If You Add the Two Together

Wiser

Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its competitors in this regard, with second-place eBay only capturing 6.6 percent of sales. However, Amazon isn’t the only retail giant out there.

Shopify 68
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How to Sell Digital Products with FastSpring and WordPress

FastSpring

Whether you’re creating ebooks, music, or software, you need to be able to sell your digital products on your website powered by WordPress. However, many businesses often realize that is easier said than done—especially when it comes to scaling globally. There are plenty of third-party tools out there to help you get an online store up and running on WordPress, however, your business can only get so far with piecemealed point solutions managing the ecommerce experience. .

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Customer reviews are crucial to successful Beauty & Personal Care products on Amazon

Salsify

Our latest Product Page Benchmark Report, The Winning Elements of Amazon Beauty & Personal Care Product Pages , reveals an enormous differentiating advantage for brands that earn more customer reviews on their Amazon pages than their competitors. Our analysis of more than 200,000 product pages within the Beauty & Personal Care category live on Amazon for Q2 of 2018, looked at additional factors, such as image count, description length, and bullet count.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The ultimate guide to becoming a data informed merchant

TradeGecko

With the advent of technology, everyone began accumulating data at a rapid-fire rate. And now with easy access to low cost computing power and Cloud software, more small- to medium-sized businesses (SMBs) have been empowered with data, and the ability to learn from it, than ever before.

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What E-Commerce Retailers Need to Know About Marketing Automation

Prisync

Are you being trapped in a vicious cycle of investing and earning over and over again through your e-commerce business but still not getting your target results? The competition in the digital and e-commerce world has grown tremendously and is expected to grow tougher over the upcoming years. Every day, there are hundreds of new creative ways for online business owners to acquire more customers and harvest higher revenue.

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Rewards Case Study: Verizon Up Rewards

Smile.io

Everybody loves having a cellphone, but nobody likes paying for it. In an effort to soothe the sting, Verizon created Verizon Up. Verizon Up is an online only rewards program that puts an emphasis on giving their customers rewards that they actually want.

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Do You Know How to Sell to Millennials? These 4 Tactics Will Help You Succeed

Prisync

What if I were to tell you that millennials shopping habits exceeded $600 million a year? My guess is you’d feel a mixture of excitement, amazement and an extreme hunger to capitalize on some of that capital. Millennials are often the focus of news articles on current events. In fact, Google shows 76,600,000 results for the word “millennials”. And if we look at Google trends, we can see over the past 14 years there has been a rapid increase in the number of conversations online that talk about m

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Furniture eCommerce Trends: How Retailers Can Compete with eCommerce Giants

PERQ

The post Furniture eCommerce Trends: How Retailers Can Compete with eCommerce Giants appeared first on PERQ.

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Boost Your Store's Sales by Understanding These 5 Types of Retail Customers

Heartland

Everyone has different shopping preferences, which may vary by product type or time of day. For instance, when shopping for a tech gadget, I may want a lot of knowledgeable help, promptly. Whereas when shopping for clothing, I might want to browse quietly with few interruptions. Understanding the different types of customers can help your team know where to focus their energy and why.

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Do In-Store and Online Analytics Differ?

iQmetrix

Any good retailer knows by now that data is key to a company’s success or failure. With the retail industry evolving, data is the secret ledger that helps retailers make sense of what customers actually want out of their shopping experience—both in-store and online.

Retail 24
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Splash Page Designs: How to Create a Professional 'Coming Soon' Landing Page

Weebly

Preparing to sell online can be a process. First you set goals, then choose a domain, then describe your business and finally create and articulate a unique value proposition for customers to choose your brand over alternatives. What too many online sellers miss is that this process has to begin long before you turn your digital open for business sign on.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Customer Service Data Can Improve Customer Loyalty

Optimizely

Data. As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.

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Ecommerce Accounting Basics: Understanding Your Expenses

ecomdash

Understanding your expenses and how to manage them is essential to the survival of any ecommerce business. Your expenses affect the final price of products and are also tax deductible. But if you sell online, losing track of your expenses is a problem that can turn into a nightmare very quickly. What is Considered Expenses? Well, expenses are the cost of running your business.

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The Best Subject Lines For Cart Abandonment Emails

Optimizely

Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.

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What Exactly is Omnichannel Fulfillment?

OrderDynamics

What Exactly is Omnichannel Fulfillment? . Omnichannel has become more than just a buzzword in retail. Omnichannel retail is gaining momentum. So, what exactly does it mean? What specifically is omnichannel fulfillment, in the retail environment? More importantly, does it matter? What is Omnichannel Fulfillment? . Order fulfillment happens after a customer makes a purchase.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Best Subject Lines For Cart Abandonment Emails

Optimizely

Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially abandon their carts, but respond successfully to cart abandonment emails end up spending 55 percent more on their order. Additionally, 45 percent of all shopping cart recovery emails are opened , and 50 percent of opened emails are then clicked on.

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Leveraging AI at ItemMaster

ItemMaster

ItemMaster, a cloud-based enhanced product-attribute platform, helps consumer packaged goods (CPG) companies bring their products to market for today’s digital shoppers. Content is the single biggest factor that drives positive customer experiences and sales and we deliver great content. Our combination of domain expertise and artificial intelligence (AI) helps consumers achieve the goal of finding an item as opposed to searching for it, while driving a 10%+ lift in the sales of products with co