Mon.Aug 26, 2019

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Use Cloud Platforms To Drive Your Tech-Driven Innovations

Forrester eCommerce

What’s next in tech-driven innovation? How can you stay ahead of the competition? Leverage these emerging technologies! Watch my video blog below to learn more. Recently, Will McKeon-White and I did a Tech-Driven Innovation — Cloud Empowerment webinar in which we dove deeper on some of these emerging technologies. In addition, look for a full […].

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Ebay Dropshipping From Amazon – Pros/Cons And How It Works

My Wife Quit Her Job

Every week, I get at least 2 or 3 requests to write more online tutorials about Ebay dropshipping. And I can certainly understand why. On the surface, the Ebay dropshipping model is attractive because… You don’t need any money to begin. There is practically no upfront risk. You don’t need to worry about inventory. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sust

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More Than A Buzzword: Master The Identity Graph To Unlock The Value Of Identity Resolution

Forrester eCommerce

(Dave Novitzky contributed to this blog.) The identity graph has traditionally been regarded as an obscure technical function, but it’s hard to overstate its importance. The identity graph is the foundation of identity resolution, and its mapping of consumer identifiers determines the scale, accuracy, and reach of marketers’ analytics and engagement efforts.

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How Zaius Retained Its Culture Growing From Employee No. 1 to 100

Optimizely

Built In Boston. The post How Zaius Retained Its Culture Growing From Employee No. 1 to 100 appeared first on Zaius.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Is chargeback management part of your holiday commerce strategy?

GetElastic

The summer heat may not have faded just yet, but now’s the time to start gearing up for the upcoming holiday season. Online merchants have a lot to consider in that time. Optimizing fulfillment, logistics, product pages…all are very important considerations heading into this high-volume part of the year. Of course, it’s not enough to focus on maximizing sales potential; holding on to that revenue beyond the New Year should be a key concern, too.

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5 Tips for BigCommerce Email Marketing Beginners

Omnisend

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers. Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel Read more The post 5 Tips for BigCommerce Email Marketing Beginners appeared first on Ecommerce Marketing Automation | Omnisend.

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Facebook Attribution: A Timely Tool for Online Advertisers

ROI Revolution

The Situation. Every year, businesses of all types invest billions of dollars into digital marketing. Marketing Charts estimates that the online advertising market is already $30 billion larger than TV advertising. We have data that forecasts these digital marketing dollars are only on pace to increase from 44% of total marketing budgets to 54% by 2024.

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Amazon’s Choice badge for sale? An analyst’s perspective…

Profitero

Amazon made news earlier this month when CEO Jeff Bezos was asked to appear before the U.S. Senate to explain Amazon’s Choice badge and the methodology for awarding products this coveted title. Our research shows that having an Amazon’s Choice badge increases product sales by 25% , on average. So, when a subsequent report by Digiday revealed that some brands had early access to bid and pay for securing their products among Amazon’s chosen elite, the negative response came as no surprise.

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A Look at MATCHESFASHION.COM’s Machine Learning Metamorphosis

Sailthru

Every day, MATCHESFASHION.COM adds hundreds of items to its website. The luxury fashion retailer also has millions of individual customer profiles, updated constantly based on people’s behavior and buying history. Artificial intelligence and machine learning, a branch of AI that applies statistical analyses and algorithms to large volumes of data, helps the luxury fashion retailer determine which ones should be featured in each customers’ email marketing.

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Introducing Hardware Two-Factor Authentication

Braintree

Braintree has supported SMS and authenticator app two-factor authentication in the Control Panel since 2015. As part of our ongoing mission to keep your data secure, Braintree is pleased to announce that we now support hardware two-factor authentication (H2FA) in the Control Panel, providing a new way for merchants to help keep their accounts secure.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AOPA

Powerinbox

Content here.

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Mobile Retail Technology – Too Fast, Too Furious?

RTP blog

By Ross Homans, Stratix If you think of technological advancement for retailers as a highway, there seem to be two distinct lanes with very different speeds The first lane is where “traditional” technology such as monitors, laptops and desktops live. While OEMs refresh this technology every year (usually timed to chipset refreshes from Intel and their competitors), functionality is static, and retailers refresh their traditional computing devices on average every four to five years.

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5 Best WordPress Hosting Services in 2019 Compared and Reviewed

Ecommerce Platforms

If you’ve been looking for the best WordPress hosting solutions , then here’s one situation I bet you’ve gone through already…. You stumble upon a random web hosting service. They don’t necessarily specialize in WordPress hosting, but they happen to support it. They are more like a jack of all trades- The give you the freedom of running any application you want, including WordPress.