Thu.Apr 16, 2020

article thumbnail

How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422
article thumbnail

Accelerate With Enterprise Service Management

Forrester eCommerce

Enterprise service management (ESM) emerged from the crowded IT service management (ITSM) market. ESM expands service thinking and the service catalog into domains outside of IT as well as speeding up workflow development. By doing this, it is maturing into a general solution for enabling knowledge-centric value. Forrester expanded its coverage from ITSM to ESM […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Promote Your eCommerce Website

Groove

Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there's no way you would be reading this blog right now. You're probably wondering how to promote your eCommerce website. Whether you've launched your website or are still getting ready for a website launch , there are a few things you can do to make a splash with your new site and continue to collect data.

eCommerce 195
article thumbnail

Car Makers Vs The Vacuum King: Product Innovation in The Time Of COVID

Forrester eCommerce

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of […].

Supplies 321
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.

Vend 135
article thumbnail

The Drop In Consumer Energy Is Decelerating

Forrester eCommerce

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The onset of COVID-19 in the US in […].

Consumer 333

More Trending

article thumbnail

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

Forrester eCommerce

Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck”. They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019 revealed […].

article thumbnail

B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. /sites/default/files/blog_images/GettyImages-1023224312.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase.

B2B 130
article thumbnail

COVID-19 Raises Consumers’ Health Consciousness

Forrester eCommerce

COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10th, consumers report forming new behaviors to protect or […].

Consumer 264
article thumbnail

Alex Cleanthous podcast: Expand, personalize and collaborate to grow

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Alex Cleanthous, co-founder and. The post Alex Cleanthous podcast: Expand, personalize and collaborate to grow appeared first on ECOMMERCE GROWTH Blog.

Blog 109
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Summit 2020: AI Can Heighten Your Senses, But Don’t Let It Reduce Your Common Sense

Forrester eCommerce

Artificial intelligence can help marketers fulfill their mission of influencing prospects and clients. But using these tools well requires keen human judgment.

article thumbnail

What are Psychographics?

Omniconvert

Get the pulse right from your potential and current customers. Define their demographics & psychographics and act on their feedback. The post What are Psychographics? appeared first on ECOMMERCE GROWTH Blog.

Blog 103
article thumbnail

Reignite Your Workforce Strategy With Adaptive Talent Management

Forrester eCommerce

Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies. A new approach that focuses on talent adaptivity is required. I’m pleased to introduce some new research that explores how to “Future-Proof Your […].

article thumbnail

Dead Stock: Even Worse Than It Sounds

ecomdash

Dead stock, meaning unsalable inventory, eats your acquisition and storage fees without giving back. Here, we explain how to avoid it and how to get rid of it. The post Dead Stock: Even Worse Than It Sounds appeared first on Ecomdash.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

PandemicEX: La perspectiva de los empleados españoles sobre el Coronavirus

Forrester eCommerce

Los primeros resultados de nuestra encuesta “PandemicEX” ya están listos, con respuestas de más de mil empleados del Reino Unido, Francia, Alemania, Italia y España para ayudarnos a descubrir cómo estos sienten que sus empresas están respondiendo al Coronavirus. Los resultados indican que los empleados españoles: Tienen bastante miedo de ser despedidos.

Customer 251
article thumbnail

Ecommerce Strategies to Overcome COVID-19

UpSellIt

The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges. As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?”. How can brands stay relevant during a situation that’s virtually unprecedented in the modern world?

article thumbnail

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Linda Bustos. Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.

Vend 78
article thumbnail

The Impact of COVID-19 on E-Commerce GMV, Part 4

ChannelAdvisor

This is part four in an ongoing series. Prior posts are available here : Part 1 covered GMV trends from Jan 1 – Mar 17, 2020. Part 2 covered GMV trends from Jan 1 – Mar 22, 2020. Part 3 covered GMV trends from Jan 1 – Mar 31, 2020. Since our last post at the beginning of April, most of the world has yet to resume any semblance of normal activity, though some regions are starting to make plans for what comes next.

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.

Vend 78
article thumbnail

SheerID CEO in MarTech Advisor: Why Telecom Brands Are Taking a New Approach to Personalized Marketing

SheerID

See how leading telecom brands like Comcast and T-Mobile engage groups like college students and the military with identity-driven, personalized offers.

Mobile 78
article thumbnail

B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. Linda. Thu, 04/16/2020 - 18:30. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps - the case for dedicated mobile experiences is clear.

B2B 78
article thumbnail

The Express Bridge Loan Pilot Program: A Guide for Small Business Owners

Korona

The federal government has been working on various pieces of legislation to help out both individuals and businesses during the COVID-19 pandemic. The SBA has started processing the millions of loan applications that have poured in as part of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act). We've already offered our readers [.].

72
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. Linda. Thu, 04/16/2020 - 18:30. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals.

Vend 78
article thumbnail

Salsify Joins the New Shopify Plus Certified App Program | Salsify

Salsify

With the rise of digitally native vertical brands (DNVBs) and the rapid shift towards direct-to-consumer (D2C) ecommerce in traditional, multi-channel consumer brands, the game has changed in this generation of ecommerce.

article thumbnail

Consumer Insights and the Dimensions of Loyalty

OracleBlogs

Today, retail marketers are challenged to connect with consumers in new and changing ways as traditional channels wane in light of the current situation. As retailers adjust their marketing efforts, the role of customer loyalty has become more important than ever. Just as the 80/20 rule dictates that a small group or action can have an outsized impact, a retailer’s most loyal customers — likely a small share of their base — can account for more sales or revenue than any average

article thumbnail

Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics VIDEO

Etail Solutions

Distributed Logistics is about “Yield Management”. This means that it is the strategic control of inventory to sell the right product to the right customer at the right time for the right price.” Distributed logistics connects all your online sales channels with all of your sources of inventory and then manages it as… The post Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics VIDEO appeared first on Etail Solutions.

article thumbnail

Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

article thumbnail

5 Tips for Taking Your Email Preview Text to the Next Level

Sailthru

We all know a compelling subject line is extremely important. In fact, 47% of people decide whether or not to open an email based on the subject line alone, according to Business2Community research. But did you know an email’s preview text also has a major impact on open rates? The preview text is a snippet of copy between 50 and 100 characters that’s taken from the body of your email and displayed in your recipient’s inbox.

article thumbnail

Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics ARTICLE

Etail Solutions

The post Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics ARTICLE appeared first on Etail Solutions.

Article 28