How to Create an Effective Ecommerce Inbound Marketing Strategy
BigCommerce
APRIL 16, 2020
Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…
BigCommerce
APRIL 16, 2020
Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…
Forrester eCommerce
APRIL 16, 2020
Enterprise service management (ESM) emerged from the crowded IT service management (ITSM) market. ESM expands service thinking and the service catalog into domains outside of IT as well as speeding up workflow development. By doing this, it is maturing into a general solution for enabling knowledge-centric value. Forrester expanded its coverage from ITSM to ESM […].
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Groove
APRIL 16, 2020
Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there's no way you would be reading this blog right now. You're probably wondering how to promote your eCommerce website. Whether you've launched your website or are still getting ready for a website launch , there are a few things you can do to make a splash with your new site and continue to collect data.
Forrester eCommerce
APRIL 16, 2020
If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
GetElastic
APRIL 16, 2020
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.
Forrester eCommerce
APRIL 16, 2020
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. The onset of COVID-19 in the US in […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
APRIL 16, 2020
Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck”. They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019 revealed […].
GetElastic
APRIL 16, 2020
B2B Mobile Commerce Apps are Hot: Here's Why. /sites/default/files/blog_images/GettyImages-1023224312.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase.
Forrester eCommerce
APRIL 16, 2020
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10th, consumers report forming new behaviors to protect or […].
Omniconvert
APRIL 16, 2020
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Alex Cleanthous, co-founder and. The post Alex Cleanthous podcast: Expand, personalize and collaborate to grow appeared first on ECOMMERCE GROWTH Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
APRIL 16, 2020
Artificial intelligence can help marketers fulfill their mission of influencing prospects and clients. But using these tools well requires keen human judgment.
Omniconvert
APRIL 16, 2020
Get the pulse right from your potential and current customers. Define their demographics & psychographics and act on their feedback. The post What are Psychographics? appeared first on ECOMMERCE GROWTH Blog.
Forrester eCommerce
APRIL 16, 2020
Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies. A new approach that focuses on talent adaptivity is required. I’m pleased to introduce some new research that explores how to “Future-Proof Your […].
ecomdash
APRIL 16, 2020
Dead stock, meaning unsalable inventory, eats your acquisition and storage fees without giving back. Here, we explain how to avoid it and how to get rid of it. The post Dead Stock: Even Worse Than It Sounds appeared first on Ecomdash.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
APRIL 16, 2020
Los primeros resultados de nuestra encuesta “PandemicEX” ya están listos, con respuestas de más de mil empleados del Reino Unido, Francia, Alemania, Italia y España para ayudarnos a descubrir cómo estos sienten que sus empresas están respondiendo al Coronavirus. Los resultados indican que los empleados españoles: Tienen bastante miedo de ser despedidos.
UpSellIt
APRIL 16, 2020
The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges. As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?”. How can brands stay relevant during a situation that’s virtually unprecedented in the modern world?
GetElastic
APRIL 16, 2020
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Linda Bustos. Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.
ChannelAdvisor
APRIL 16, 2020
This is part four in an ongoing series. Prior posts are available here : Part 1 covered GMV trends from Jan 1 – Mar 17, 2020. Part 2 covered GMV trends from Jan 1 – Mar 22, 2020. Part 3 covered GMV trends from Jan 1 – Mar 31, 2020. Since our last post at the beginning of April, most of the world has yet to resume any semblance of normal activity, though some regions are starting to make plans for what comes next.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
GetElastic
APRIL 16, 2020
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.
SheerID
APRIL 16, 2020
See how leading telecom brands like Comcast and T-Mobile engage groups like college students and the military with identity-driven, personalized offers.
GetElastic
APRIL 16, 2020
B2B Mobile Commerce Apps are Hot: Here's Why. Linda. Thu, 04/16/2020 - 18:30. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps - the case for dedicated mobile experiences is clear.
Korona
APRIL 16, 2020
The federal government has been working on various pieces of legislation to help out both individuals and businesses during the COVID-19 pandemic. The SBA has started processing the millions of loan applications that have poured in as part of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act). We've already offered our readers [.].
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
GetElastic
APRIL 16, 2020
Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. Linda. Thu, 04/16/2020 - 18:30. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals.
Salsify
APRIL 16, 2020
With the rise of digitally native vertical brands (DNVBs) and the rapid shift towards direct-to-consumer (D2C) ecommerce in traditional, multi-channel consumer brands, the game has changed in this generation of ecommerce.
OracleBlogs
APRIL 16, 2020
Today, retail marketers are challenged to connect with consumers in new and changing ways as traditional channels wane in light of the current situation. As retailers adjust their marketing efforts, the role of customer loyalty has become more important than ever. Just as the 80/20 rule dictates that a small group or action can have an outsized impact, a retailer’s most loyal customers — likely a small share of their base — can account for more sales or revenue than any average
Etail Solutions
APRIL 16, 2020
Distributed Logistics is about “Yield Management”. This means that it is the strategic control of inventory to sell the right product to the right customer at the right time for the right price.” Distributed logistics connects all your online sales channels with all of your sources of inventory and then manages it as… The post Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics VIDEO appeared first on Etail Solutions.
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Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.
Sailthru
APRIL 16, 2020
We all know a compelling subject line is extremely important. In fact, 47% of people decide whether or not to open an email based on the subject line alone, according to Business2Community research. But did you know an email’s preview text also has a major impact on open rates? The preview text is a snippet of copy between 50 and 100 characters that’s taken from the body of your email and displayed in your recipient’s inbox.
Etail Solutions
APRIL 16, 2020
The post Distributed Logistics for Digital Commerce Part II: Primary Functions of Distributed Logistics ARTICLE appeared first on Etail Solutions.
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