Tue.Jun 15, 2021

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The Marketer’s Guide To Medium

Kissmetrics

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 345
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Feature Management Is Hot — Feature Experimentation Is Just Warming Up

Forrester eCommerce

Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.

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5 Ways to Convert Paid Ad Leads

Kissmetrics

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Retailers Wrangle for a Piece of the Prime Day Pie

Retail TouchPoints

As Amazon Prime Day approaches, more and more retailers are aiming to get in on the action with their own competing sales. Shortly after Amazon announced that its annual sales bonanza would take place June 21 and 22 this year, Walmart and Target shared news of their own competing sales. Now other retailers, including Kohl’s and Old Navy , are joining the fray.

Toys 293
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising? Pay-per-click (PPC) advertising , is a form of advertising where businesses only pay when their advertisement is clicked. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored

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Boxed Merges With Seven Oaks Acquisition to Go Public in Deal Valuing the Company at $900 Million

Retail TouchPoints

Online grocery shopping platform Boxed and Seven Oaks Acquisition Corp. have agreed to a merger that will turn Boxed into a publicly traded company. Under the terms of the transaction, Boxed and Seven Oaks will merge with a pro forma combined equity value of approximately $900 million. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.

B2B 283

More Trending

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Walgreens Adds Uber Eats to Same-Day Delivery Roster in 7,800 Stores

Retail TouchPoints

Walgreens has expanded its partnership with Uber, offering products directly through Uber Eats at 7,800 stores in the U.S., with Puerto Rican stores to soon follow. The collaboration is launching with the top-selling Walgreens retail items and will expand until the assortment includes more than 20,000 products. The Uber Eats partnership launches just a month after Walgreens introduced its own same-day delivery service , which includes 24,000 items.

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How Wiser Solutions Can Help Your Retail Brokerage

Wiser

Do you work on behalf of dozens of brands to get their products onto retail store shelves? Do you work on establishing quality relationships with retailers and brand manufacturers, upping your knowledge of the retail landscape, and propping up emerging brands with your expertise and connections? If so, then you definitely have experienced a few headaches along the way—especially around these collaborative relationships, in-store visibility into the work being done on the ground, and overall team

Retail 148
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Preparing Retail Supply Chains for a Post-COVID World

Retail TouchPoints

As more consumers are vaccinated and COVID restrictions begin to ease, the key questions many retailers will be asking are what will consumers want to buy, and how can they make sure they have the right product, in the right place, as consumers start to resume some of their pre-pandemic activities? Many retailers’ supply chains have been hit by the combination of the global pandemic, skyrocketing global logistics costs and the recent dramas in the Suez Canal.

Supplies 222
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Ecommerce Best Listing Practices

ecomdash

Product listing is an important aspect of selling online. Give your listings the attention they deserve using these best practices. The post Ecommerce Best Listing Practices appeared first on Ecomdash.

eCommerce 147
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Retail TouchPoints

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in nine countries. LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. Safe Haven will form the basis of the new Carrefour Links data collaboration business unit, now launching in Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil and Taiwa

eCommerce 191
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UK consumers willing to take action for greener future

Retail Technology Review

UK consumers are willing to compromise on online purchases and delivery demands, but only if it creates a more sustainable environment, according to new data.

Consumer 142
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Cadbury unveils new design for single bars

TalkingRetail

Mondelez International is rolling out a new design for its Cadbury single bars. The design features new background patterns and brand wordmarks, as well as product visuals on all bars. It will run across best-selling Cadbury lines including Cadbury Twirl, Cadbury Wispa and Cadbury Boost, Cadbury Flake, Cadbury Starbar and Cadbury Picnic. The move comes.

Retail 126
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Target unveils remodeled stores

RetailDive

The retailer said it would invest about $4 billion annually to remodel stores over the next few years, including the "glow-up" of 150 locations this year.

Retail 133
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Slough car washes awarded first accreditation in licensing pilot

TalkingRetail

The Responsible Car Wash Scheme (RCWS) has awarded the first government-backed accreditation for car washes demonstrating compliance in employment, environmental, and premises law. Waves car wash and Pro Touch Valeting, both in Slough, Berkshire, applied for accreditation following a visit from the RCWS as part of a Home Office-funded pilot to test licensing for car.

Retail 122
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Robotics efforts from Amazon, Alibaba highlight e-commerce's automated future

RetailDive

Amazon's new robots increase automation within fulfillment centers while Alibaba is focused on last-mile delivery as they look to optimize operations.

eCommerce 130
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Perfetti Van Melle adds miniature sweets to portfolio

TalkingRetail

Perfetti Van Melle (PVM) is launching a “Mix of Minis” range in response to “growing hygiene concerns” around unwrapped confectionery. The range consists of 200 individually wrapped miniature formats of three PVM brands – Fruittella, Mentos and Chupa Chups – retailing at 15p per sweet or as part of a “4 for 50p” promotion. Available. This story continues at Perfetti Van Melle adds miniature sweets to portfolio.

Retail 119
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Headless Commerce Guide: Going Headless in 2021

Fabric Blog

Modern e-commerce has evolved to where customers no longer do most of their shopping on a traditional website. Instead, shopping takes place on mobile apps, IoT devices, and many other channels.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Co-op removes instant barbecues from sale in national parks

TalkingRetail

Co-op is withdrawing instant barbecues from sale in its stores situated in or within a one-mile radius of all UK national parks to help prevent wildfires. The move follows many national parks and some landowners introducing a ban on instant barbecues. Adele Balmforth, buying director at Co-op, said: “Whilst the majority of consumers use, extinguish, and.

Consumer 119
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NBA star James Harden joins board of new digital Saks spinoff

RetailDive

One of pro basketball's most prolific scorers and stylish players has taken a minority stake in the new e-commerce company.

eCommerce 117
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Bud Light partners with convenience stores to support football stars

TalkingRetail

Bud Light is working with three retailers in the the hometowns of England football players, as part of a range of activity from the brand to help retailers to “appeal to both regular beer drinkers and new customers alike during the summer of sport”. The “Local Legends” stores are Go Local Extra in Bury, home. This story continues at Bud Light partners with convenience stores to support football stars.

Retail 114
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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

Reading Time: 7 minutes. Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . This is true whether it’s getting them through the proverbial door or keeping a brand in mind well-past purchase.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Henderson Group introduces technology to support Natasha’s Law regulations

TalkingRetail

Henderson Group, which owns the Spar, Eurospar, and Vivo grocery brands in Northern Ireland, has formed a partnership with store operations platform Applied Data Corporation (ADC). An area of important focus for the partnership surrounds the Natasha Law regulations set to impact UK food retailers on 1 October 2021. The new allergen law requires that.

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Programmatic Advertising + Cookieless: What Your Brand Needs to Know

ROI Revolution

Published June 15, 2021. Since the dawn of digital, marketing strategies have relied on cookies as a proxy for identity. But the world of marketing is changing. The departure of browser-based tracking is upon us. By early 2022, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers.

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Yazoo brings back Alton Towers promotion for second year

TalkingRetail

Yazoo is bringing back its on-pack promotion with Merlin Group. The promotion offers two-for-one tickets to attractions including Alton Towers and Thorpe Park. It is running until November across its permanent and limited edition Jaffalicious Choc-Orange flavours in sharing and impulse formats. Kate Allison, Yazoo marketing manager at brand owner FrieslandCampina, said: “The decision to.

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How Can Brands Manage the Customer Journey?

Fabric Blog

Customer journey management is discovering and delivering the information customers need at each stage of the buying journey. It relies on two key components: the customer journey map and the technology that tracks users’ behavior.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Amazon to open its first Fresh supermarket with checkout-free technology

RetailDive

The 25,000-square-foot store, set to open Thursday in Bellevue, Washington, is the largest Amazon retail location equipped with the Just Walk Out system.

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Here’s Why You Need a Digital Shelf Strategy | Salsify

Salsify

There are many of us who still harbor fond, nostalgic memories of the 1990s, but let’s be honest — would any of us want to shop that way again?

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Brits loosening purse strings for Father’s Day, research shows

TalkingRetail

Britons are planning to spend more this Father’s Day (20 June), new research reveals. Data from personal finance specialist money.co.uk reveals that dads are set to receive a gift costing £4 more than 2020, with the average spend increasing from £20 to £24. However, Father’s Day spending has not yet returned to pre-pandemic levels, when. This story continues at Brits loosening purse strings for Father’s Day, research shows.

Gifts 80
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Fake websites, delivery delays and foreign languages deterring UK-EU online purchases

Retail Technology Review

Fear of buying from fraudulent websites (72%), damaged or delayed deliveries (72%) and issues with customs (68%) are putting UK consumers off from cross-border ecommerce purchases, new data suggests. 61% said shopping on a foreign language website was a significant put-off, while 49% said they wouldn’t buy a product online if the website wasn’t in English.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib