Forrester eCommerce
JUNE 24, 2021
With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. S&R pros can use these resources to help prevent, protect, detect, and respond to ransomware outbreaks. The links below are a mixture of Forrester’s own research and third-party links.
My Wife Quit Her Job
JUNE 24, 2021
More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.
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Forrester eCommerce
JUNE 24, 2021
Previously, we’ve written about the gradual competition of large software providers at the edge of enterprise service management (ESM) and the land grab that was taking place. Over the past year, this competition has only intensified. This expansion has been so severe that the actual ESMs capability map may evolve. In 2017, Forrester started covering […].
Retail TouchPoints
JUNE 24, 2021
Brij , a platform for connecting physical products to digital experiences, is designed to power one-touch product registration and reorder options. The platform helps brands build tailored digital experiences for each of their products with QR codes that let shoppers register, reorder and view relevant content about the items, anytime and anywhere. The platform can help shoppers access relevant product information without the need for an app.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 24, 2021
A chief customer officer (CXO) recently confided to us that “I thought building a large organization would make me more powerful. Now I think it just makes me more vulnerable.” Those words haunted me. Why would a CXO regret building a big team? Collaboration Is The Key To CX Transformation My colleague Angelina Gennis and […].
Kissmetrics
JUNE 24, 2021
Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. To ensure a successful PPC campaign , you have to start with the end in mind. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
JUNE 24, 2021
Customer experience management platform Salsify is releasing an exclusive workflow library of pre-built templates designed to help brands improve the operational efficiency of publishing product content. The workflows come installed for every Salsify customer with a predefined series of tasks. Retailers can use these workflows as a blueprint for creating customized, automated processes for brands to publish product content.
Forrester eCommerce
JUNE 24, 2021
To get a closer look at what other retailers did during Prime Day, we reviewed 48 retailers’ home pages, spanning numerous categories. Here's what we found.
Retail TouchPoints
JUNE 24, 2021
Retailers including Amazon , CVS , Dell , Kroger , Macy’s , Nike , Nordstrom , Sephora , Target , Victoria’s Secret and Walgreens have added buy now, pay later capabilities from AfterPay via the payment provider’s app. Select customers can shop at these and other merchants by choosing a brand in the Afterpay Shop Directory and then paying for their purchase in installments.
Forrester eCommerce
JUNE 24, 2021
After years of speculation, Microsoft Windows 11 is finally here. But the new OS has something to prove beyond its features: Why it exists at all.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JUNE 24, 2021
Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% to $11 billion across both days according to data from Adobe Analytics. Overall ecommerce spending fell 1% compared to Prime Day 2020, according to data from Salesforce. However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event.
Forrester eCommerce
JUNE 24, 2021
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Retail TouchPoints
JUNE 24, 2021
The COVID-19 pandemic has accelerated the growth of ecommerce, with the U.S. Census Bureau reporting a 36.7% increase in online sales in Q3 2020 compared to the same time in 2019. This shift has naturally led to conversations among retailers, real estate developers and property landlords about where brick-and-mortar retail fits this “next normal” of consumer purchasing habits.
lateshipment
JUNE 24, 2021
Post-purchase Interactions and Customer Delight. Learning about post-purchase interactions is not rocket science. Just how you manage to interact across all touchpoints in your marketing channels, website, etc in the pre-purchase phase, you need to interact with the customers about everything regarding their orders in order to get their delivery experience right and improve customer delight.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
JUNE 24, 2021
PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. PVH had been working to optimize the Heritage Brands portfolio over the past few years amidst a shifting of resources to “higher-return businesses,” said PVH CEO Steph Larsson.
Salsify
JUNE 24, 2021
“As the industry rapidly shifts and grows, and more and more consumer interactions and sales are moving through digital endpoints, brands and retailers are faced with the hard challenge to create the in-store shopping experience online”. — Ashley Krahn, VP of Customer Success at Salsify. Think about all the engaging content we consume on a daily basis: We scroll through cleverly crafted TikToks on our phone, challenge ourselves through lifelike video games on our computers, and watch live entert
ecomdash
JUNE 24, 2021
Whether you're new to ecommerce or are proficient in business management, here are the top five ways to scale your ecommerce business. The post Top 5 Effective Ways to Scale Your Ecommerce Business appeared first on Ecomdash.
SellBrite
JUNE 24, 2021
As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people who already know about you actively searching for products. There’s a large chunk of people who don’t ever find your website. One way to extend your reach and increase revenue is to list your products on marketplaces.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TalkingRetail
JUNE 24, 2021
Craft beer brand Brixton Brewery has launched its first out-of-home advertising campaign. The “Get a Taste of Brixton” campaign “celebrates the birthplace of the brand” and appears across digital platforms and 48, 16 and four sheets throughout London, with a national roll-out scheduled for 2022. Each advert features QR codes and direct links which, once.
RetailDive
JUNE 24, 2021
The big-box retailer and other brands have joined the space in hopes consumers find the perfect fit before purchase.
TalkingRetail
JUNE 24, 2021
The government has again rejected an attempt to provide greater protection for frontline workers by opposing an amendment to its flagship crime bill. The amendment to the Police, Crime, Sentencing and Courts Bill, which would have provided a specific offence of assaulting a shopworker, was debated today in committee. Retail trade union Usdaw says it.
RetailDive
JUNE 24, 2021
The social network will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TalkingRetail
JUNE 24, 2021
Scottish lager brand Kestrel has kicked off a summer advertising campaign. The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer. The. This story continues at Kestrel beer unveils summer marketing plans.
RetailDive
JUNE 24, 2021
In 2020, digital operations probably saved a lot of retailers when consumers were unable or unwilling to visit stores. But how sustainable is online retail in the long run?
TalkingRetail
JUNE 24, 2021
Accolade Wines has acquired perry brand Lambrini from its current owner, Halewood Artisanal Spirits. The brand will join Accolade’s portfolio of wines, including Hardys, Echo Falls, Jam Shed, St Hallett, Grant Burge, and House of Arras. The acquisition forms part of Accolade’s sustainable growth strategy. Accolade Wines managing director Caroline Thompson-Hill said: “We believe this.
Omniconvert
JUNE 24, 2021
* taps mic * Dear eCommerce brand, I emailed you but still ain’t callingI left my cell number and my home phone at the bottomSupport emails, I sent last week too, you must not-a got ’emThere probably was a problem with your priorities or somethingSometimes these things show customers you’re sloppy once you’ve got emBut […].
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
ROI Revolution
JUNE 24, 2021
Published June 24, 2021. Today, Google announced that the deprecation of third-party cookies will be delayed until late 2023. Previously, Google planned to phase out third-party cookies running on Chrome in early 2022. Google plans to have third-party cookies completely phased out on Chrome over a three-month period starting in mid-2023 and ending in late 2023.
Wiser
JUNE 24, 2021
Buying is not a simple transaction. It is an emotional process in which the consumer creates a connection with a product or a brand. We tend to relate emotions to the heart, but don’t forget that what really rules our decisions is the brain. In a digital world, with more and more competition, the pricing strategy we are going to choose has a lot to do with marketing, specifically with neuromarketing.
ROI Revolution
JUNE 24, 2021
Published June 24, 2021. Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. While this may introduce new roadblocks or concerns for brands in the short-term, the long-term benefits shouldn’t be forgotten. 79% of Americans feel concerned about how the
RetailDive
JUNE 24, 2021
The retailer joins Target and others in an effort to diversify supplier bases. The initiatives' success depends on their centrality within an organization.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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