Thu.Mar 05, 2020

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Passwords Belong In Time Capsules, Not IT Ecosystems

Forrester eCommerce

It’s no secret that credential theft remains a primary attack vector for cybercriminals. According to the FBI’s 2019 Internet Crime Report, phishing was the most widely reported cybercrime last year. Recently, we’ve seen a sharp uptick in the number of phishing attempts that leveraged the paranoia surrounding COVID-19 (coronavirus). The bitter truth is that legacy […].

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Introducing: Zaius On-Site Personalization

Optimizely

Shoppers no longer see personalization as a nice-to-have in their shopping experience, they demand it. By 2020 (that’s this year!) 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they ever make contact with the brand. This presents a really incredible opportunity that most smart retailers are already taking advantage of.

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PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan

Forrester eCommerce

What is the effect on your employees? Do they know what your plan is? This video interview with Forrester's Stephanie Balaouras reveals initial data from our survey.

Customer 379
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J.C. Penney’s Fight For Survival

Steve Dennis

As my fellow Forbes.com contributor Sandy Stein points out in a related post on J.C. Penney’s most recent quarterly earnings report: “You know the bar has been set low when comparable sales…of negative 7.7% (and) twice the loss of the previous year, meets expectations and executives appear to be pleased.”. Another “bright spot” that some pointed to was the improvement in gross margin— which actually isn’t all that hard to do when you slash inventories and (presumably) most of your meager

eCommerce 155
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Slowing Growth For US Tech Budgets In 2020 And 2021, Varying By Industry

Forrester eCommerce

Even before the threat of coronavirus, the US economy was poised for a slowdown in 2020. Slowing real GDP growth of 2% or less in turn will lead to slower growth of US tech budgets: from 4.5% in 2019 to 4.2% in 2020 and 4% in 2021, according to Forrester’s latest US tech budget forecast: […].

Consumer 318
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6 Easy Steps To Automate Your Ecommerce store With HubSpot

MakeWebBetter

Before getting started with automate eCommerce with HubSpot. Let’s discuss, Why Go HubSpot only? If you are running an eCommerce store whether it’s a startup or any mid-sized eCommerce company, you better know how you manage thousands of tasks from your desk, from gathering customer’s data, sending marketing emails, answering the client queries, managing tickets […].

eCommerce 128

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!

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Why Whistleblowers Are Uber Important To Your Business

Forrester eCommerce

Just over two weeks ago, Susan Fowler’s book, Whistleblower: My Journey to Silicon Valley and Fight for Justice at Uber, published. She tells a story of a broken corporate culture where she experienced and witnessed sexism, harassment, and abuse during her time working for Uber. She confronted her HR department, where she was met with […].

Books 294
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Email Deliverability: Why It’s Essential and How It Drives Business Results

Sailthru

Every day, people receive more than 293 billion emails , a staggering number that only represents the tip of the iceberg. Why? The actual number of emails sent is closer to 5.9 quadrillion , with the overwhelming majority blocked outright or delivered to the spam folder. Something many people don’t realize is that to the major Internet Service Providers (ISPs) — Gmail, Yahoo!

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Sustainable Finance: Will Your Firm Talk The Talk Or Walk The Walk?

Forrester eCommerce

There’s no better time than the start of a new decade to take a retrospective look at the past and reflect on what has changed, and what hasn’t. Looking back, the evidence is clear. Not only has the 2008 global financial crisis exacerbated economic inequality, it has also caused a massive reputational damage to the […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Free (and Almost Free) eBay Seller Tools

ecomdash

These free eBay tools for sellers are effective, and yes, we said FREE! Use them to optimize your listings and get your products noticed by customers. Read more. The post Best Free (and Almost Free) eBay Seller Tools appeared first on Ecomdash.

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How to Define Your eCommerce Brand on Multiple Channels

Omniconvert

The thing about having a brick and mortar online store is that you can skate by without much personality if. The post How to Define Your eCommerce Brand on Multiple Channels appeared first on ECOMMERCE GROWTH Blog.

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Fast and Agile Retail: How the Time-To-Market Rules Have Changed for Brands | Salsify

Salsify

The success of direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) saturating ecommerce today is disrupting traditional shopping and multichannel retail.

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The Perfect Fit for FitMyCar: Expanding to International Marketplaces with ChannelAdvisor

ChannelAdvisor

Having an optimized presence on marketplaces is more important than ever for e-commerce success. Modern consumers are becoming more stringent in their buying decisions and savvier in the ways they shop online. Their buying decisions are made across many channels and many devices, and it’s crucial to build recognition and trust across the digital landscape.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fast and Agile Retail: How the Time-To-Market Rules Have Changed for Brands | Salsify

Salsify

The success of direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) saturating ecommerce today is disrupting traditional shopping and multichannel retail.

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Let Your Products Do The Talking: Optimizing Onsite Content to Maximize Product Appeal

retailnext

In this age of digital domination where, by 2040, 95 percent of all purchases are expected to come from e-commerce sales, I don’t need to tell you that a website is a powerful tool for any retail business – whether that’s to offer easy online ordering to your customers or simply to act as an online advertising avenue used to drive people to your physical store.

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8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

Smile.io

Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI just isn’t there. Are you complementing your paid strategies with organic ones? As an ecommerce owner, you’ve probably felt the struggle of trying to get noticed by customers in the online sea of up-and-coming stores.

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Woman Wins $25K in Sweepstakes Sponsored by PERQ

PERQ

The post Woman Wins $25K in Sweepstakes Sponsored by PERQ appeared first on PERQ.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Top 3 Takeaways from eTail West 2020

Liveintent

The Top 3 Takeaways from eTail West 2020. It’s been a week since eTail in Palm Springs, which means no longer am I sipping my morning coffee on a balcony overlooking retirees scooting around on golf carts. Nope. Now, I’m back to sipping my Brooklyn cold brew while watching a pigeon and rat stare each other down over a day-old slice of pizza that fell onto the subway tracks.

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How to Migrate Your Shop From Magento to Shopify

Ecommerce Platforms

Having a hard time deciding whether you should proceed with your Magento to Shopify migration? Well, turns out you’re not alone. I’ve been there too, and I know how worrying it can get. Migrating your online store from one platform to another is a very delicate process, even when you’re dealing with a small ecommerce website. In fact, it’s almost equivalent to carrying out a surgery.

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The ABCs of Amazon Advertising

ROI Revolution

Published March 5, 2020. With more than half of all product searches starting on Amazon, your brand needs an effective Amazon advertising strategy. But that’s easier said than done. To help clear things up for you, we’re breaking Amazon advertising down into three main categories: 1. Sponsored Brands Ads. 2. Amazon Stores. 3. Sponsored Products Ads.

Mobile 78