Kissmetrics
OCTOBER 19, 2017
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.
Bryan Eisenberg
OCTOBER 19, 2017
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture.
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A Better Lemonade Stand
OCTOBER 19, 2017
Learn why email is so powerful, the different types of emails to send customers & strategies you can use to drive more sales with email to your store. The post The Beginner’s Guide to Driving More Sales With Email appeared first on A Better Lemonade Stand.
OrderDynamics
OCTOBER 19, 2017
Is It A Smart Retail Strategy To Accept Amazon Returns? Kohl’s has sent shock waves through the retail industry by doing the unthinkable – teaming up with the most notorious and aggressive competitor in retail, Amazon. 82 Kohl’s stores in two major markets, LA and Chicago, will accept and manage returns for Amazon customers, for free. This, only a week after they revealed the opening of “ Amazon smart home experiences,” within 10 stores in the same markets.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Smile.io
OCTOBER 19, 2017
Expert's Guide to Boosting Program Engagement. A successful program is best measured by how many members are engaged and participating. Boost your numbers with our expert advice. GET THE FREE GUIDE.
Omniconvert
OCTOBER 19, 2017
Shifts in Google’s rankings and searcher behavior have changed how SEO’s must apply CRO. Learn how Google has evolved and what this means for SEO, about Rankbrain and Syntax Net, the 10 steps process Rand Fishkin, the Wizzard of Moz uses for CRO for Searcher Task Accomplishment, how CRO helps you when doing SEO, the […]. The post Rand Fishkin on why we can’t do SEO without CRO appeared first on Conversion Rate Optimization (CRO) Blog.
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Kibo
OCTOBER 19, 2017
The influence of social media on commerce is now undeniable, even if the […]. The post Four Ways To Inspire And Delight On Social Media This Holiday Season appeared first on The Omni Channel.
ChannelAdvisor
OCTOBER 19, 2017
If you’re using a rule-based repricing strategy, business rules come in handy to help set minimum and maximum prices. This strategy is best if your goal is price driven (not specific to the buy box), you need to leverage excluding certain competitors, or if you’re using the multi-ASIN functionality. Let’s get started! Minimum Price .
Dynamic Yield
OCTOBER 19, 2017
An interview with Marc Presuche, data nerd extraordinaire, about the makeup of an ideal optimization team, using data to make smarter decisions and the looming tower of Amazon's entry into the media world. The post Partner Spotlight: It’s Good to Be LeROI appeared first on Dynamic Yield.
Payoneer
OCTOBER 19, 2017
One of the biggest decisions an online seller needs to make heading into the holiday season is of which items to stock up on and promote. After all, eCommerce experts recommend stocking up on hot items so you don’t run short on the best-selling products during your busiest season. But if you don’t know which items are going to be big sellers, how can you know which ones to promote?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Dynamic Yield
OCTOBER 19, 2017
The phenomenon of “Amazonization” refers to the wholesale disruption occurring across retail and eCommerce thanks to the leviathan-like presence of Amazon.com. Amazonization represents the spiritual successor to “Walmartization” that occurred across North America in the 1990s and early 2000s. A darling of the first dot-com era, Amazon’s growth has been particularly profound since 2010 as […].
Heartland
OCTOBER 19, 2017
We ask Marc Weiss, CEO of Management One , what he thinks is needed to thrive in retail today. His answer? The ability to "fail fast". Find out what that means when you sign up for our complimentary retail inventory management expert webinar!
Dynamic Yield
OCTOBER 19, 2017
The term minimum viable product (MVP) refers to the concept of building a product with just enough functionality to gain traction with early adopting users. When following the MVP model, more complex features are developed only after carefully considering in-depth feedback from the product’s initial users, often called alpha testers. The concept of MVP first […].
Optimizely
OCTOBER 19, 2017
Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Klaviyo
OCTOBER 19, 2017
When you’re an ecommerce store, and you’re first starting out with email marketing, what do you do? Set up your newsletter. But what if you do not see the performance you want? You’re getting low open rates, low click-through rates, and making no money. What do you do? No, you don’t stop sending out your newsletter — you optimize it. Fortunately for you, we’ve got the resources to help take your newsletter to the next level.
Prisync
OCTOBER 19, 2017
Running an e-commerce company seems cool but is not easy. Think about that, you are always bombarded with customer demands and complaints, growth ideas, marketing pressure and fierce competition in the market. If you break down the requirements of running an e-commerce store, you also need to allocate a lot of time to SEO efforts, email campaigns, social media posts, marketing automation, paid ads… The list goes on.
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