RTP blog
NOVEMBER 10, 2017
By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep?
ecomdash
NOVEMBER 10, 2017
90% of consumers say that videos are helpful when deciding to make purchases online. Use this guide to help you get started with ecommerce video marketing. Read more. The post Getting Started with Ecommerce Video Marketing appeared first on ecomdash.
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Salsify
NOVEMBER 10, 2017
Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.
Sailthru
NOVEMBER 10, 2017
Two heads of growth are better than one. At least that’s our thinking after Kevin Kwon, head of growth at Spring , and Will Flaherty, head of growth at Rent the Runway , joined Hilary Milnes from Glossy for a fireside chat to discuss their successes in 2017 and plans for 2018. The topics are familiar: customer data, personalization, culture, media mix, and brand partnerships.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ChannelAdvisor
NOVEMBER 10, 2017
Have you ever had a colleague ask you to take part in a 200 mile run? Actually, 203 miles to be exact. Sounds crazy, right? Well, I was that colleague…. The Tuna Run 200 is a relay race that starts in Raleigh, NC, and has its finish line based right on the sandy shore of Atlantic Beach, a mere 203 miles away from the starting location. Because its proceeds are donated to two local charities, Alzheimer’s North Carolina and Autism Society of North Carolina, I thought this could be an awesome
PFS
NOVEMBER 10, 2017
It’s go-time, retailers. With temperatures dropping, prices decline, too – and shoppers have to be in the know to take advantage of your holiday sales. The problem is, inboxes soon will be swimming in promotional emails. So, how can you bolster your email marketing strategy to stand out? This year, approximately 43% of B2C eCommerce marketers plan to prioritize email campaigns as their top marketing channel for holiday sales (Zaius).
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Dynamic Yield
NOVEMBER 10, 2017
Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.
Demac Media
NOVEMBER 10, 2017
We are about to enter the most important time of the year for e-retailers. Many eCommerce stores look to the holidays as a final year-end cap on revenue. With the vast amount of shoppers, competitors, and traffic in the eCommerce space during the holidays, it’s crucial to provide a superb user experience for shoppers to make it easy for them to successfully checkout of your store.
iQmetrix
NOVEMBER 10, 2017
The dynamic duo of Dropship and Endless Aisle are the products your service & repair shop needs to ramp-up revenue and always be closing on sales. If you’re already convinced, great! However, it’s likely that you don’t believe me just yet. In order to understand this no-brainer business decision, it’s important to know what the heck Dropship and Endless Aisle actually are!
eCommerceFuel
NOVEMBER 10, 2017
New post from eCommerceFuel : Customer lifetime value (LTV) is a term you can toss out at cocktail parties to sound smart. Want to look like Matt Damon in Good Will Hunting? Just say something like this at your next highfalutin business get together: “Oh yeah? Well this year I focused on getting my CPA below my LTV, I’m highly confident it will boost the ROI on my overall ad spend.” (On second thought this might just make you look like a pretentious jerk).
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
eCommerceFuel
NOVEMBER 10, 2017
Customer lifetime value (LTV) is a term you can toss out at cocktail parties to sound smart. Want to look like Matt Damon in Good Will Hunting? Just say something like this at your next highfalutin business get together: “Oh yeah? Well this year I focused on getting my CPA below my LTV, I’m highly confident it will boost the ROI on my overall ad spend.” (On second thought this might just make you look like a pretentious jerk).
SellBrite
NOVEMBER 10, 2017
Carter Seibels was getting bored. In the early days of her career as a jewelry maker, she fed off of the creativity and energy that went into every item she made and sold to her customers. She had a knack for creating unique and memorable handmade jewelry that literally stopped passersby in their tracks, and she was passionate about quality and attention to detail.
Klaviyo
NOVEMBER 10, 2017
Crafting the perfect email takes time. You put hours into developing the content, placing the call-to-action, hunting down the perfect images, and hyperlinking the text. But what’s the point if no one’s opening your emails? A few weeks ago, we launched our new ecommerce benchmark report on abandoned cart emails. In the report, we determined the best performing subject lines, how emojis performed, and whether or not adding your discount to the subject line increased sales.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Weebly
NOVEMBER 10, 2017
The holiday season comes once a year and eCommerce sales continue to rise: In 2016, Cyber Monday was the biggest online sales day in history, with a record of $3.45 billion spent online, reports Adobe Digital Insights. Black Friday was a close second, with only $110 million less in online sales. The spending trend continues in 2017, with some three-quarters of consumers planning to do some holiday shopping online, according to retail research firm NPD.
BigCommerce
NOVEMBER 10, 2017
Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before. What are explainer videos? You know them. You do. Explainer videos are short online marketing videos, usually between 30 seconds to two minutes long, that explain your company’s product or service. Explainer videos can be live-action or animated, but are always fast-paced, to-the-point, and usually feature a professional voiceover.
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