Thu.Aug 22, 2019

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The State Of Influencer Marketing: Growing

Forrester eCommerce

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report we interviewed more than 30 enterprise marketers who are responsible for their brand’s influencer marketing. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Marketing 359
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50,000 SKUs Later, Here Are the Lessons We’ve Learned About B2B Ecommerce

BigCommerce

Over the past 30 years, our company has served thousands of retailers.

B2B 237
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Digitally Evolving Customer Mindset Will Reshape Indian Financial Services Landscape

Forrester eCommerce

Indian financial service customers are changing! Forrester surveyed 3,000 online adults in India on their financial attitude, expectations, and preferences and found that more than half of customers accessing the internet are constantly online. We found that most of the respondents are early adopters of new technology — Forrester calls them “Progressive Pioneers.” As digital […].

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10 ways to drive organic ecommerce traffic

GetElastic

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

eCommerce 153
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Become An Adaptive Thinker: Flex Between Divergence And Convergence

Forrester eCommerce

Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this and I just published my findings in a new report to help individuals, teams, and organizations tap both modes. Divergent thinking helps you create — generating many alternatives. Convergent thinking helps you decide — choosing among alternatives.

Customer 347
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Weebly Vs WordPress: Which One Builds Better in 2019?

Ecommerce Platforms

So you want to make your business go live? . Here’s the deal. It all starts with an action-packed website builder. Apparently, both Weebly and WordPress have remarkably shown their proficiency in the market. While trying to make intense steps to run your site, using the most engaging tool ultimately goes a long way. Having a website alone isn't good enough anymore.

eCommerce 123

More Trending

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The Best Email Marketing Strategy for Ecommerce

Elsner

Growing an eCommerce business requires implementing some of the most profitable and reliable methods of online marketing. . In present times, email marketing has become an essential part of the sales process. . A qualified email list acts as a strong base for building value and further engaging your clients. . According to statistics, email marketing generates nearly 23% of sales every year. .

eCommerce 121
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Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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Target selects Salsify as its preferred rich media partner

Salsify

Target has selected Salsify as its preferred partner for rich media. At Target, product content creates the guest experience and rich media , including videos, interactive product images, and other below the fold product detail, enhances that experience. Brands with rich media see an increase in product page conversion of 10% or more.

Other 74
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Ecomdash Fits the Bill with New Xero Integration

ecomdash

Ecomdash, a multichannel inventory solution, announced today their newest accounting integration with Xero, the global small business platform. Learn more. The post Ecomdash Fits the Bill with New Xero Integration appeared first on Ecomdash.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Target selects Salsify as preferred rich media partner

Salsify

Target has selected Salsify as a preferred partner for rich media. At Target, product content creates the guest experience and rich media , including videos, interactive product images, and other below the fold product detail, enhances that experience. Brands with rich media see an increase in product page conversion of 10% or more.

Other 60
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Forrester Reports Roundup: The Best E-Commerce Insights of 2019

ChannelAdvisor

If you want to stay ahead of the latest online retail trends, few resources are as reliable as Forrester’s bank of online retail reports. The market research company has been analyzing the industry for more than three decades, and is widely regarded as one of the most influential research and advisory firms in the world. Its analysts have documented massive waves of change within the e-commerce industry since the early days of eBay and Amazon. .

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Do’s and Don’ts of Email Marketing

retailnext

Email marketing is just as relevant in 2019 as it has been for the last twenty years or so, and it’s showing no signs of going anywhere anytime soon. The key is to find ways to stay relevant in 2019 and beyond, and that means harnessing technology to deliver the most powerful emails possible. Getting it right isn’t easy, but that doesn’t mean that you can’t give it a good go.

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What’s New With ChannelAdvisor and eBay Promoted Listings

ChannelAdvisor

Curious how you can make the most of eBay Promoted Listings? Here are two of the latest tools, which you can also hear more about in our webinar on August 27. eBay Trending Ad Rate. We want to get right into the feature — but first, here’s a little background. The eBay trending ad rate is the average ad rate, set by sellers, for similar promoted items at the subcategory level.

Webinar 45
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Visit Dynamic Yield’s refreshed events site – a tool for customers, prospects, and partners

Dynamic Yield

We revamped our events site to make it easier for our community to better stay informed on all the activities Dynamic Yield is up to throughout the year. The post Visit Dynamic Yield’s refreshed events site – a tool for customers, prospects, and partners appeared first on Dynamic Yield.

Events 44
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3 Sources of Inspiration to Build Facebook Ads That Actually Convert

Smile.io

One of the main reasons that Facebook ads don’t convert is that they’re often focused on what you want to gain from a new customer instead of what they could gain from you.

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Retail Reality: Innovate or Suffer Barneys Blunder

Heartland

While we hear about retail bankruptcies almost every week, it’s not everyday that a legacy brand like Barneys succumbs to the tide as happened a few days ago. However, it’s not all doom and gloom in the consumer space. That’s because a handful of retailers are delivering strong results by constantly innovating to improve customer experience.

Retail 31
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Targeting first-time purchasers with a survey to better understand why and what attracted them to the brand

Dynamic Yield

The post Targeting first-time purchasers with a survey to better understand why and what attracted them to the brand appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Payment Glossary: The Holy Grail of Payment Terminology

iQmetrix

Talking about payments gets technical really fast. From the outside, it seems like such a simple process; you tap your card and seconds later you’re walking out the door with a new outfit you didn’t need to buy. Unbeknownst to you are the number of parties involved in those few seconds that make sure money is transferred securely from one bank account to another.

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Resorting the navigation menu based on each visitor’s affinities and preferred categories

Dynamic Yield

The post Resorting the navigation menu based on each visitor’s affinities and preferred categories appeared first on Dynamic Yield.

28
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Sailthru and TechStyle Fashion Group Win Digiday Technology Awards

Sailthru

Say you start counting right now, maintaining a pace of one number per second. Provided you don’t lose any time sleeping, in approximately 9,000 years, you’ll reach 293 billion, which is how many emails we send and receive every single day. To even hope to catch consumers’ attention, every brand needs a great email marketing platform, which Digiday defines as… well, Sailthru.

Fashion 60
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Serving a guided quiz to better segment visitors and serve more personalized experiences

Dynamic Yield

The post Serving a guided quiz to better segment visitors and serve more personalized experiences appeared first on Dynamic Yield.

28
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Multivariate testing the shipping cost and threshold with multi-touch campaigns

Dynamic Yield

The post Multivariate testing the shipping cost and threshold with multi-touch campaigns appeared first on Dynamic Yield.

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Creating site-wide single-category experiences in a multi-category online mall

Dynamic Yield

The post Creating site-wide single-category experiences in a multi-category online mall appeared first on Dynamic Yield.

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Offering free shipping promotions based on customer location and cart value

Dynamic Yield

The post Offering free shipping promotions based on customer location and cart value appeared first on Dynamic Yield.

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Gamifying promotions to drive engagement and increase conversions

Dynamic Yield

The post Gamifying promotions to drive engagement and increase conversions appeared first on Dynamic Yield.

28
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Recommending personalized scratch cards, slots, and lottery games

Dynamic Yield

The post Recommending personalized scratch cards, slots, and lottery games appeared first on Dynamic Yield.

Games 28
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Surfacing journey-aware messages and promotional offers

Dynamic Yield

The post Surfacing journey-aware messages and promotional offers appeared first on Dynamic Yield.

28
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Serving personalized account-based Exit Intent popups

Dynamic Yield

The post Serving personalized account-based Exit Intent popups appeared first on Dynamic Yield.

28
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Targeting price shoppers with a surprise coupon

Dynamic Yield

The post Targeting price shoppers with a surprise coupon appeared first on Dynamic Yield.

28
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib