Ecommerce Platforms
OCTOBER 31, 2019
No doubt you’ve been browsing the web for a while, and on your journey through the digital universe, you'll have come across the names of two website builders: Wix and WordPress. If you're thinking about launching a website, these were likely the first two providers to pop into your head. In light of that, we're here to outline Wix vs WordPress so you can see exactly what these two giants can do for you.
GetElastic
OCTOBER 31, 2019
Five years ago, we posted the 10 Scariest Things that Can Happen in Checkout in honor of the year’s most frightening holiday. We thought it was high time for an update, because nothing’s more terrifying in 2019 than mobile checkout abandonment. Don’t let any of these bone chilling boners haunt your mobile commerce site! Checkout choke-out. Many ecommerce sites still design for desktop-first, but forget that responsive layouts can reflow and resize content in an irresponsible way.
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Kibo
OCTOBER 31, 2019
As B2B eCommerce surpasses the $1 trillion mark for annual sales, more and more companies are vying to win their share of the revenues. To stand out, companies must prove relevance to customers on a role-by-role basis throughout the purchase journey. B2B online sales grew 11% year over year in 2018 , according to a B2BecNews’ annual market report, and with 75% of B2B suppliers launching online initiatives in the next two years, more growth – and more competition – are on the horizon.
Forrester eCommerce
OCTOBER 31, 2019
AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omniconvert
OCTOBER 31, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and business metrics with a data-backed, user-centric approach.
Forrester eCommerce
OCTOBER 31, 2019
The ability to deliver business results will be a career-defining issue in the year ahead.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
OCTOBER 31, 2019
This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend […].
FastSpring
OCTOBER 31, 2019
When you hear the word “haunted,” odds are the first thing that comes to mind is not ecommerce. But in keeping with the Halloween theme, I’m going to discuss five key factors in ecommerce that you don’t want to come back to haunt your software company. 1. Goblins, Ghouls, and Global Regulations | GDPR & PSD2. As the ecommerce space continues to develop and grow, so do the laws and regulations surrounding it.
Forrester eCommerce
OCTOBER 31, 2019
Many firms misperceive design as being about look and feel, but it's mostly about how things work — and its processes are rooted in the scientific method.
ecomdash
OCTOBER 31, 2019
Driving sales on Shopify can be challenging, especially when you’re competing against the likes of Amazon and Walmart. Try one (or all) of these 8 ways to boost your Shopify conversions today! The post 8 Ways To Boost Shopify Conversions appeared first on Ecomdash.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
OCTOBER 31, 2019
There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored. There is a tendency, though, to treat privacy as a binary thing: We care about it, […].
Email Audience
OCTOBER 31, 2019
To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out? Email is the most popular communication and marketing channel.
Forrester eCommerce
OCTOBER 31, 2019
Today, my inaugural evaluation of the European consulting services provider market published, as I write this blog from the city of Barcelona. Along with “The Forrester Wave™: Cybersecurity Consulting Services In Asia Pacific, Q4 2019,” which published yesterday (see here), this marks the first time that we have explicitly assessed the European security consulting services […].
PFS
OCTOBER 31, 2019
With the holiday season around the corner, fraudsters worldwide are gearing up for the opportunity to take advantage of both merchants and consumers. With fraud up 13 percent over the holiday season, merchants must be on high alert as the holidays hit full stride. (1) But what exactly should they be looking out for and how can they be best prepared to protect the data of their customers over the busiest time of the year?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
OCTOBER 31, 2019
Last Thursday, Nordstrom opened the doors to its highly anticipated NYC flagship location. Prior to last year, Nordstrom had a relatively small physical retail footprint in NYC, which is currently its largest market for online sales. Since then, Nordstrom has opened a handful of locations across Manhattan including the brand-new flagship, the Nordstrom Men’s Store, […].
Prisync
OCTOBER 31, 2019
When it comes to marketing your products, you have a number of options. You can choose to go for e-commerce mass marketing – where you market your products to a large number of people. You can opt for e-commerce target marketing where you market your products to specific segments of customers. Or, you can use.
Forrester eCommerce
OCTOBER 31, 2019
Getting employee experience (EX) wrong carries significant reputational and business risks. In 2020, companies will get more strategic about EX.
ChannelAdvisor
OCTOBER 31, 2019
Does the thought of listing products on 44 e-commerce marketplaces sound intimidating? Yes, that’s a lot of sales channels. But as Elena Castaneda can tell you, expanding to dozens of marketplaces isn’t just a good business decision. It’s the kind of strategy that can have big bottom-line impacts, too — and generate millions more dollars in sales. We recently sat down with the founder of Bling Jewelry to understand what led her to pursue such a bold business model, and what she did to achieve so
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
OCTOBER 31, 2019
Bot traffic can eat into profits and sabotage customer experiences. Learn how to play defense.
Heartland
OCTOBER 31, 2019
We love spying our Springboard Retail customers in the news! Here's a great interview with Bridget Stickline of children's boutique Wee Chic in Lutherville, Maryland on choosing your niche, sourcing and buying, and how experience and connection are the future of brick-and-mortar retail.
Forrester eCommerce
OCTOBER 31, 2019
I am beyond thrilled to announce the release of my latest Forrester Wave™: Cybersecurity Consulting Services In Asia Pacific. Forrester clients can see the the 10 providers that matter most and how they stack up here [link] This was 4 months of incredibly intense work not just by us, but by our vendor community. I […].
retailnext
OCTOBER 31, 2019
The retail industry has been turned on its head as of late, and even the best of brands have struggled to come to grips with it. And, it’s all our own fault – us, being shoppers! Long gone are the days where retailers dictated to consumers what could be bought, where, when, now and for how much. Even as difficult as it was back then, that was the retail industry’s easy, good old days.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
OCTOBER 31, 2019
It doesn’t rain, it pours, and I’m so pleased to be announcing yet another report. This time it’s short and it summarises our suite of awareness, behaviour & culture research (security ABC )! I joined Forrester 18 months ago, and we (like many in the industry) were covering and talking about all sorts of brilliant […].
ChannelAdvisor
OCTOBER 31, 2019
As the holiday season approaches, it’s time to finalize your shipping calendar — if you haven’t already. Shipping may not be the first thing you want to think about, but 96% of customers factor shipping into their online shopping purchase decisions. What’s even more shocking is 88% of customers say negative shipping experiences make them less likely to purchase from that merchant in the future.
Forrester eCommerce
OCTOBER 31, 2019
My team at Forrester joins Facebook’s quarterly earnings calls not with a financial analyst’s mindset. Instead we listen for the benefit of our B2C marketing clients. Many of them likely contributed to Facebook’s amazing ad revenue growth of 28% YOY. As it seems every quarter lately, markets continue to up their spend with the social […].
ChannelAdvisor
OCTOBER 31, 2019
If you’re interested in learning about ways to drive online revenue or help boost profits, let’s talk…at SEMA. ChannelAdvisor has been helping automotive retailers succeed online and reach big milestones — often within a matter of months. They’ve expanded to multiple e-commerce marketplaces, learned to leverage the power of Google Shopping and discovered how fulfillment automation can help increase GMV.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Forrester eCommerce
OCTOBER 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
TradeGecko
OCTOBER 31, 2019
The holiday shopping season, which starts from Thanksgiving weekend, is historically a commercial boon. In fact, over the 2018 Black Friday Cyber Monday (BFCM) period, consumers spent $14.1 billion. However, things are changing.
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