Tue.Jul 31, 2018

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Why Content Marketing Works for Me and Not You

Kissmetrics

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things…. Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)…. OR. They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why.

Marketing 268
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The Top 25 Ecommerce Podcasts of 2018

Optimizely

These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s more than just providing a good listening experience for your audience.

eCommerce 223
Insiders

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Insider Threat Has Undergone A Digital Transformation

Forrester eCommerce

Before the internet gave us ubiquitous connectivity, selling secrets was hard. Finding buyers and sellers required research, relationship building, and connection in person or by phone. Exchanging data was harder. It required physical media and data exchange had to be done in person. You’ve likely seen old spy movies where spies had microfilm with top-secret […].

Customer 202
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4 Ways To Find USA Wholesale Suppliers And Avoid Paying Tariffs

My Wife Quit Her Job

When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost. For example… You have to deal with language barriers You have to adapt to cultural differences You have to pay import duties on your goods You have to pay a high cost of shipping from overseas You have to contend with longer lead times for production You have

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Top SAP Services Providers Focus on Transformation– Not Implementation?

Forrester eCommerce

The set of relevant services for SAP in the services market is growing, fueled by SAP’s recent cloud acquisitions and focus on the digital core. Watch below to learn more, and find the full Wave here: The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q2 2018”. Check out the report to see how the top […].

Marketing 150
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How to Create a Strong Brand for Your Ecommerce Business

Bootstrapping Ecommerce

Build a strong brand so you can take your business to the next level. This article will teach you how to build a strong brand for your ecommerce business. The post How to Create a Strong Brand for Your Ecommerce Business appeared first on Bootstrapping Ecommerce.

eCommerce 126

More Trending

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Start Recording: Driving Sales with Video Marketing

Fastr

Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

Hobbies 100
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Welcoming Subscribers

Webbula

What are the best practices for welcoming subscribers to your email list? Before you send out an email trying to sell something to your subscriber, you should make a good. The post Welcoming Subscribers appeared first on Webbula.

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Painting the Town Sailthru Blue: A Look at our Recent Volunteer Day

Sailthru

Sailthru’s mantra is that human connections matter and as a result, we frequently tout our service. Our Strategy & Optimization team goes under the hood to identify the metrics that matter, in order to help you grow their businesses faster. The Customer Success team handles everything from partner enablement to weekly status calls. And so forth.

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The beauty business revolution: 4 brands paving the way for digital transformation

TradeGecko

Virtually every major industry has seen an upheaval in recent years as a result of digital technologies changing the way we do business – but perhaps none more than the beauty and cosmetics industry.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How has retail changed over time?

Wiser

As technology advances , brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase. This doesn’t mean retailers aren’t changing their in-store strategies to fit the evolving needs of their consumers. With a shift toward experience-based stores instead of consumption-based, retailers have revamped the shopping process.

Retail 60
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Painting the Town Sailthru Blue: A Look at our Recent Volunteer Day

Sailthru

Sailthru’s mantra is that human connections matter and as a result, we frequently tout our service. Our Strategy & Optimization team goes under the hood to identify the metrics that matter, in order to help you grow their businesses faster. The Customer Success team handles everything from partner enablement to weekly status calls. And so forth.

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Employee Spotlight: Marina de la Torre, Customer Success Leader Extraordinaire

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform!

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Another Record Breaking Prime Day: What You Need to Know

Salsify

Another Prime Day has passed, and the numbers indicate it was (yet again) a record breaking day for the e-tail giant with over $4.2 billion in sales. There were hiccups ( site outages across the globe left customers frustrated ), there were deals on deals, and there was a surge in smart home device purchases.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Customer Story: Nelio Delivers Powerful WordPress Tools Around the Globe

FastSpring

In just five short years, three talented and dedicated people came together to deliver robust products that make WordPress sites around the world more impactful. We’re talking about Nelio.

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What Does Wayfair Court Ruling Mean for Online Retailers?

ecomdash

The U.S. Supreme Court recently ruled in favor of South Dakota in its case against Wayfair, Inc. What does this Wayfair court ruling mean for online retailers? The case focused on how state tax is charged and collected for out-of-state sales that are sold to South Dakota residents. South Dakota can now enforce its Remote Seller Compliance law (SB 106).

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How Important Are Merchandise Returns to Omni-Channel Shoppers?

OrderDynamics

How Important Are Merchandise Returns to Omni-Channel Shoppers? Merchandise returns are important to all shoppers. Retailers honed in on this fact long ago. From a look at the OrderDynamics Omni-1000 study, the good news is that retailers have generally done a good job fixing their returns terms and conditions. Unlike the days of past, online returns policies are clear today.

Channel 50
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Sell and Earn With A Click: How Ecommerce SEO Leads to Higher Conversion Rates

CPC Strategy

This is a guest post by Michelle Deery, a freelance writer that works with Heroic Search, a SEO company based in Tulsa. It’s. > Read More. The post Sell and Earn With A Click: How Ecommerce SEO Leads to Higher Conversion Rates appeared first on Retail Performance Marketing Blog - CPC Strategy.

SEO 41
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Summer Issue is Out

Canadian Special Events

CLICK TO READ. We are obsessing over our new issue, featuring 152 stunning pages of the very best event ideas and inspiration in the country including the Canadian Event Awards 2018 Winners Look Book! . This edition is packed with great content like our favourite summer recipes; Things We Love, a collection of fabulous summer finds; an outdoor design pictorial called Dining Al Fresco; a social media masterclass, three amazing event reports featuring e=mc2 events, DT Floral & Decor Inc, FOS D

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Change

Rishi Rawat

Article 70
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The Summer Issue is Out

Canadian Special Events

CLICK TO READ. We are obsessing over our new issue, featuring 152 stunning pages of the very best event ideas and inspiration in the country including the Canadian Event Awards 2018 Winners Look Book! . This edition is packed with great content like our favourite summer recipes; Things We Love, a collection of fabulous summer finds; an outdoor design pictorial called Dining Al Fresco; a social media masterclass, three amazing event reports featuring e=mc2 events, DT Floral & Decor Inc, FOS D

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Rewards Case Study: Designer Shoe Warehouse

Smile.io

Everyone loves getting a new pair of shoes, but nobody ever wants to pay full retail price.

Retail 37
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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DY vs Qubit

Dynamic Yield

Are you considering buying Qubit for personalization? Compare Vendors in Gartner’s 2018 Magic Quadrant for Personalization Engines Read the first-ever Gartner Magic Quadrant for Personalization Engines and learn why Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant.

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Evaluating Every Lead Source Along the Renter’s Path

PERQ

The post Evaluating Every Lead Source Along the Renter’s Path appeared first on PERQ.

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DY vs Adobe

Dynamic Yield

Are you considering buying Adobe for personalization? Compare Vendors in Gartner’s 2018 Magic Quadrant for Personalization Engines Read the first-ever Gartner Magic Quadrant for Personalization Engines and learn why Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant.

28
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Bashas’ and ItemMaster Partner to Bring Wellness Personalization to Shoppers

ItemMaster

CHICAGO, IL – July 31, 2018 – Bashas’ Family of Stores, a family-owned Arizona-based grocer and ItemMaster , a cloud-based enhanced product attribute platform, have partnered to bring wellnessMaster , a premium personalized health & wellness solution to Bashas’ shoppers in a program called Eat Smart. The partnership will provide Bashas’ customers with a fresh ability to customize product selection based on their individual health and lifestyle goals by using a series of highly-demanded welln

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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DY vs Certona

Dynamic Yield

Are you considering buying Certona for personalization? Compare Vendors in Gartner’s 2018 Magic Quadrant for Personalization Engines Read the first-ever Gartner Magic Quadrant for Personalization Engines and learn why Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant.

28
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Beware of Inaccurate Lead Data

PERQ

The post Beware of Inaccurate Lead Data appeared first on PERQ.

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DY vs Monetate

Dynamic Yield

Are you considering buying Monetate for personalization? Compare Vendors in Gartner’s 2018 Magic Quadrant for Personalization Engines Read the first-ever Gartner Magic Quadrant for Personalization Engines and learn why Gartner positioned Dynamic Yield as the highest in ability to execute and furthest in completeness of vision in the Leaders quadrant.

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10 Simple Tips to Boost Retail Sales

Heartland

It's the million dollar question: how do I increase my store's sales? Well, there's no one million dollar answer, but we sat down with some of our retailers to get their tried-and-true tips for selling more, profitably. Share this graphic with your team, and be sure to pin it for easy access - you can start employing these simple techniques today! Plus, don't forget to download our free Point of Sale Report , where we dive deeper into each of these tips from the experts.

Retail 29
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib