Tue.Apr 26, 2022

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Take A Pragmatic Approach to B2B Conversation Design to Avoid Dystopian Dialogue

Forrester eCommerce

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want. They’re also aware of how their behavior drives the algorithmic co-creation of interest-based […].

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‘Fast Delivery is Table Stakes’: Foxtrot CEO on Standing Out in the Crowded Digital C-Store Space

Retail TouchPoints

Rapid delivery services are changing the convenience store landscape by adding even more options for hungry shoppers to stock up on what they need on their own schedules. The boom has led to the launch of multiple competing services, from major grocers like Kroger to established delivery companies like DoorDash to online pure plays like Gopuff. Foxtrot is taking its own approach to the rapid delivery market by embracing a fully omnichannel operation.

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From Ad Hoc And Invisible To Predictable Business Outcomes With ESM

Forrester eCommerce

Are you facing the dilemma of improving service work? Service outcomes depend upon knowledge workers getting things done. Whether you’re servicing a laptop or a train, it’s all just operations. Service improvements require insight into what work needs to be done, who is doing the work, and where the work in progress is. But often, […].

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LookHUMAN Debuts NFT-Based Rewards Program

Retail TouchPoints

Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible tokens (NFTs) with every purchase. The limited-edition digital collectibles — dubbed RFTees (Real F’n Tees) — are true NFTs minted onto Polygon’s Ethereum-based blockchain. The collection will feature new versions of some of LookHUMAN’s most popular designs.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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HubSpot vs Mailchimp: Comparing Platforms

Groove

A Comparison of HubSpot vs Mailchimp. Finding the right eCommerce marketing platform for your company’s needs is a huge decision that requires a ton of research and consideration. Researching the similarities and differences between HubSpot vs Mailchimp is a great first step in the right direction. Let’s get right into it! 1. Pricing. HubSpot. HubSpot has numerous pricing structures based on tiers.

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Rebag Launches Auction to Spotlight Investment-Worthy Luxury Items

Retail TouchPoints

Seeking to promote the idea of luxury goods as a valuable asset class similar to works of art that can appreciate in value over time, Rebag has introduced Auction, a program that lets shoppers bid for first access to hot new items. The luxury reseller will list more than 2,000 items for its first Rebag Auction cycle beginning April 27, 2022. Members of the Rebag Rewards loyalty program will have the exclusive chance to bid on these items during the VIP Auction period, running from Monday, May 2

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Charanga Deploys RFID Technology to Lay Groundwork for Omnichannel Services

Retail TouchPoints

Spanish children’s clothing retailer Charanga will deploy the Nedap iD Cloud platform at all owned stores, franchised stores and displays inside El Corte Inglés locations in Spain, Portugal and Italy. The retailer is aiming to achieve full stock visibility in its supply chain. A total of 150 stores will be covered by the Nedap platform. Charanga will use RFID technology to enable a real-time view of stock in order to optimize product availability across all channels and provide the foundat

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Digital Product Management Drives Growth And Customer Centricity of Digital Offerings

Forrester eCommerce

Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.

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New Meta Brick-and-Mortar Store Offers Shoppers Intro to the Metaverse

Retail TouchPoints

All the buzz surrounding the virtual experiences within the metaverse has, ironically, brought Meta into the real world. The company formerly known as Facebook will launch a brick-and-mortar Meta Store retail space on May 9, 2022 in Burlingame, Calif. Intended to provide a location where consumers can test Meta-oriented products such as Portal, Ray-Ban Stories and Quest 2, the store will be complemented by a Shop tab on Meta.com.

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10 E-Commerce Shipping Best Practices You Should Know

lateshipment

The importance of a quality shipping experience in e-commerce cannot be stressed enough. This is primarily due to the fact that the post-purchase (shipping + delivery) takes up 50% of the overall delivery experience. However, major e-commerce businesses leave out shipping in their strategy as they consider the onus of it to be with the shipping carrier.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Zero-Party Data is Helping Retailers Retain Customers and Build Trust

Retail TouchPoints

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. It’s clear that consumers want to feel heard and are looking to get value from brand interactions.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. There is a number of merchandising challenges that retailers are facing. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

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3 Tips for Optimizing Your Brand Partnerships | Salsify

Salsify

After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.”.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. As soon as I started canceling, a popup warned me that I’d immediately lose access to all paid features. . “This action will immediately downgrade your subscription.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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6 Best Platforms to Sell Your Wholesale and Retail Products Online In 2022

Digital Doughnut

If you want to extend your business and increase its revenue generation then you should sell your product through different online platforms. In order to be as marketable as you can you have to find out the best online selling platforms for your business.

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J.C. Penney owners Simon and Brookfield prepared to buy Kohl's for $8.6B, NY Post reports

RetailDive

The developers have teamed up to salvage bankrupt retailers including Forever 21 and Aeropostale, and keep those mall stores running.

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4 reasons personalization matters now more than ever — and how email can help

Liveintent

Personalization is no longer just the cherry on top of a good campaign sundae. It’s the ice cream itself — absolutely necessary and fundamental to making the whole experience happen. As McKinsey & Company reported in its 2021 study, personalization matters now more than ever. Not only is the web increasingly saturated with attention-grabbing content, but the pandemic caused consumers to have wandering eyes: 75% of consumers switched to a new store or shopping method over the last coupl

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DTC furniture brand Burrow plots 10 new stores

RetailDive

Kicking off the brick-and-mortar expansion, the brand on Tuesday opened its first store in Boston by appointment only, planning a broader opening in May.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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We moved our office to One World Trade Center!

Liveintent

We moved! On April 4, 2022, we said goodbye to our previous office at 222 Broadway and hello to our brand new NYC HQ at One World Trade Center! The People Development and IT teams worked tirelessly to make this space our own. Our terrific design team also added some beautiful aesthetic to the office with custom LiveIntent murals and vibrant conference rooms.

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Whole Foods continues checkout tech makeover with Amazon One

RetailDive

The Amazon-owned grocery chain added the technology to a newly opened store in Austin, Texas, and plans to bring it to six other area locations in the coming weeks.

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Advantages of Headless Commerce for Marketers

Kibo

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Shoppers migrated online in droves in 2020, with eCommerce sales up nearly 32% from 2019 per data from Digital Commerce 360. Not missing a beat, consumers began returning to physical stores in 2021 as pandemic restrictions lifted and vaccines became widely available.

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Meta to open its first retail store

RetailDive

The location opens next month in Burlingame, California, and will showcase metaverse-related products.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Best Strategies to Successful App Development for Startups

Digital Doughnut

Are you interested in making your own web or mobile app? Are you tired of making changes in already existing mobile applications? But don't want to rely on the app development companies for this? Let us discuss some top strategies to learn how you can craft and shape effective applications.

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Francesca's expands Franki tween brand with 9 stand-alone stores

RetailDive

The 1,200- to 1,600-square-foot locations will be found in A malls where the flagship banner does well, the company said on Monday.

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ISE2022 arrives in Barcelona on 10-13 May 2022

365 Retail

ISE2022 the audio visual and systems integration exhibition will open its doors in Barcelona on 10 May 2022. Speaking at a press briefing, Integrated Systems Events Managing Director, Mike Blackman, said: “I’m delighted, and honoured, to be standing here today five years since Integrated Systems Events, and its co-owners AVIXA and CEDIA, decided to relocate the Integrated Systems Europe show to Barcelona.

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The Children's Place COO to retire

RetailDive

The kids' apparel retailer doesn't plan on filling Leah Swan's role after she leaves the company.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Heinz’s new Dip & Crunch sauce was inspired by TikTok

RetailWire

Heinz is introducing Dip & Crunch, a new sauce that combines potato chip crumbs and dipping sauce. The idea for the product came from TikTok videos that showed consumers combing chips and dip to season their burgers.

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SKU'd: Has Abercrombie & Fitch really changed?

RetailDive

A new documentary explores the retailer's cultural influence and past business practices. Executives say the company has evolved.

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Crocs CMO seeks cultural relevancy for the shoe brand

RetailWire

Heidi Cooley, CMO of Crocs, isn’t chasing after a specific age demographic to wear her company’s shoes. “We’re trying to go after either a trend from a product perspective, or a cultural insight from a brand perspective, which really allows us to do what makes sense for Crocs in the moment,” she said.

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Uplifts in cart value and revenue

Dynamic Yield

Popular beauty company sets the foundation for personalisation to streamline and accelerate its multichannel business. The post Uplifts in cart value and revenue appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib