Forrester eCommerce
JUNE 5, 2018
Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases – such as risk scoring or optimizing search results – data scientists regularly complain that their solutions can take months […].
BigCommerce
JUNE 5, 2018
Businesses are living in an era of wealth, liquidity and mobility. Amazon edges near $1 trillion in market value. Netflix recently surpassed Disney in value. What do both of these companies have in common? They save people time effectively adding hours to our days otherwise spent in search of commodities or entertainment. This ultimately delivers convenience.
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Kissmetrics
JUNE 5, 2018
Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 an hour.
Forrester eCommerce
JUNE 5, 2018
CX professionals often fall victim to the top-down HiPPO approach to prioritization; HiPPO being an acronym for the “Highest Paid Person’s Opinion” – where priorities are set by the CEO or other senior management based on gut and experience rather than actual underlying data. Case in point, Hilton hotels digital team often received “suggestions” from […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
JUNE 5, 2018
Do one thing, and do it well. This advice is a little clichéd, but like most clichés, it has some truth to it — especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one-piece bathing suits for women, in just 3 simple styles. And that’s it!
Forrester eCommerce
JUNE 5, 2018
Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. Did you know, for example, that some people are totally cool with personalization in exchange for something useful, relevant, or valuable to them, while others — even when they understand what’s happening with their data […].
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Forrester eCommerce
JUNE 5, 2018
Really excited to join Venture Beat today for the webinar: “AI-powered location: A step closer to the future?” This isn’t my first foray into the spatial and mapping world. In fact, I’ve been a big fan of maps since my days in Africa where my map of the world was the only decoration I had […].
Steve Dennis
JUNE 5, 2018
The Lampert Delusion might be a good name for a Robert Ludlum novel. Unfortunately it is more apropos of the apparent strategy Sears Holdings’ principal shareholder and CEO is employing to try to save the flailing retail chain. Regular readers may remember that I have been calling Sears “the world’s slowest liquidation sale” since 2013 as it became clear that Lampert had no credible strategy to stop Sears and Kmart from sinking further into irrelevance–much less r
Forrester eCommerce
JUNE 5, 2018
SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […].
Inflow Insights
JUNE 5, 2018
We often recommend creating customer buyer’s guides to our eCommerce clients — especially those who sell big purchase items or items with a more intense research process. When there are a lot of options available or if your customers typically have a lot of questions around a product, this product type could be a good candidate for a buyer’s guide — which can answer commonly asked questions and offer product recommendations.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JUNE 5, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #3: Platform economies are always winner-takes-all. Reality: In most industries, platform businesses will fight for share in different parts of the value chain: distribution, […].
Webbula
JUNE 5, 2018
Your marketing team has been working very hard on the new email campaign, but as you’re completing the final touches you realize you haven’t updated your email lists in a. The post Old Email, New Campaign appeared first on Webbula.
Wiser
JUNE 5, 2018
Amazon is a force to be reckoned with and there are specific strategies brands can put into place to succeed on the marketplace. Here at Wiser, we’ve put together a comprehensive guide to Amazon with experts from Buy Box Experts and Marketplace Clicks called Conquering the Amazon Marketplace: What Brands Need to Know. Here are a few of the topics that we cover: .
TradeGecko
JUNE 5, 2018
In our final guide to international SME expansion, we’ll cover the options you have for managing logistics and fulfillment overseas, as well as other considerations to ensure you’re nailing customer experience from the get-go.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
JUNE 5, 2018
Although there has been a major shift of brands and retailers going digital, brick & mortar is not dead-- it is simply evolving for the digital age. Brands such as Warby Parker took their ecommerce experience and recreated it in a trendy physical space and Timberland made their brick & mortar store fit for the online shopper with “touch walls” throughout the store with more product information.
Sailthru
JUNE 5, 2018
When it comes to how brands fared in our Retail Personalization Index, the good news is that the judge was the most impartial we know: math. While the numbers did not work out in favor of most brands (only two companies scored about 70 out of a possible 100 points!) that means you can easily calculate your score — and figure out exactly what you need to do in order to improve your score, your marketing outcomes, and revenue.
Bronto
JUNE 5, 2018
While SMS marketing has dominated in China, email marketing is now gaining popularity. Here are a few things to consider before diving into that market. The post The Expansion of Email Marketing in China appeared first on Bronto Blog.
OrderDynamics
JUNE 5, 2018
Should the Word Omnichannel Stay? Thanks to Rida, on our team, for pointing out an interesting article from several years ago. Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” He wrote this in 2014. Similar thoughts have come up since then. Several colleagues have argued that we need to just call it ‘commerce’ or just ‘retail’.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Yield
JUNE 5, 2018
As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity. The post Introducing: Recommendation Widget Testing appeared first on Dynamic Yield.
Smile.io
JUNE 5, 2018
Referral programs are the best tool for driving more traffic to your store, but more traffic doesn’t necessarily mean more sales. As with most things in ecommerce, it’s a question of quality over quantity. If your customers are driving better traffic to your store you’ll be able to convert more of these new visitors into customers. The key is getting the traffic you need.
Dynamic Yield
JUNE 5, 2018
As recommendations drive a significant percentage of business revenue, continuous testing and optimization of recommendation widgets for optimal results is a necessity. The post Introducing: Recommendations Testing appeared first on Dynamic Yield.
iQmetrix
JUNE 5, 2018
If you’ve checked Twitter lately, you will see that today—June 5 th —is #WorldEnvironmentDay. World Environment Day is “the United Nations’ most important day for encouraging worldwide awareness and action for the protection of our environment.” This initiative of global environmental awareness is the “people’s day” for doing something to take care of the Earth meaning that you can go green in your local cell phone retail shop, across your network of shops, and anywhere in between!
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
BigCommerce
JUNE 5, 2018
Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin. The plugin will be a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce’s robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.
My Wife Quit Her Job
JUNE 5, 2018
If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon. Of these 3 types of sellers, the Chinese have been the fastest growing segment and they are utterly dominating the platform.
BigCommerce
JUNE 5, 2018
Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). Add to that the fact that 48% of online product searches in the U.S. begin on Amazon, and that you aren’t the only store selling in your vertical – and you begin to understand just competitive the visibility market
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