Mon.Dec 27, 2021

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What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities? In 2021, Breckinridge Capital Advisors completed a program of engaging with retail sector issuers in the dollar store/general merchandise and aftermarket auto parts subsegments to learn about how they are respo

Retail 353
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How to Protect Your Website from Hackers and Data Breaches

Kissmetrics

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem. Want more tips and tools to make 2022 a banner year?

Marketing 277
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How to create a winning affiliate program for your ecommerce store

Omnisend

Reading Time: 9 minutes. Traffic is the lifeblood of online businesses. To increase sales by driving more customers to storefronts, we’ve seen savvy ecommerce entrepreneurs apply a “bolt-on” strategy. This involves acquiring a content site in the same niche or a shoulder niche that sends qualified leads to their online store. This bolt-on strategy is a smart way to expand your marketing strategy.

eCommerce 148
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Kibo Product Updates: A Look Back at 2021

Kibo

A look at our top 9 product updates and releases from the last year for each Kibo product, and our favorite for each. . Let’s take a look at our favorite 2021 releases: . PERSONALIZATION . SOCIAL PROOF. We released Social Proof in February, with key updates enabling inventory-based (scarcity) messaging and the deployment of social proof across all key areas of the customer journey. .

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Robots and automation replace workers at retailers and restaurants

RetailWire

Sam’s Club is using robots to scrub floors and scan product. Walgreens uses automation to fill prescriptions. Tablets are replacing cahiers at some Starbucks. White Castle and Buffalo Wild Wings are testing robots that flip burgers or make chicken wings. The Sprinkles cupcake chain has replaced cashiers with self-checkout kiosks. A consultant says impatient customers are ok with it all.

Retail 59

More Trending

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Advertisers tread lightly with Winter Olympics-related ad campaigns

RetailWire

While the Olympics normally represent a huge global marketing opportunity, brands are cautious this year, because of China’s human rights record. Some are not referencing the host city of Beijing, and others are running non-Olympic-themed ads during the event.

Events 52
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5 Challenges for Magento E-Commerce Web Development

Fabric Blog

Magento is one of the most popular e-commerce platforms today. Businesses that want to create a custom shopping experience, a platform that grows with them, or a platform that provides many out-of-the-box features generally lean toward Magento , as it promises all that and more.

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Microsoft, Google, Intel join others in pulling out of CES 2022

RetailWire

Microsoft has made the decision to pull out of the the January CES 2022 show, citing concerns over the spread of the Omnicron variant. In so doing, the company joined other big exhibitors, including Meta (Facebook), Google, T-Mobile, Intel, Lenovo and TikTok in deciding not to participate. CES is pushing forward, however, and is working to replace the vacated spaces on the exhibit floor. “While we recently received 42 exhibitor cancellations (less than 7% of our exhibit floor),” the

Other 52
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Flyseas Success Story: A Patna Based Online Marketplace Generated 1.5 Crore Revenue in Just 3 Months

Ecommerce Guru

Flyseas, raised Swift 1.5 Crores at valuation despite Pandemic Mapstreak Flyseas Private Limited (Official Name) from Patna earned a quick valuation round of 1.5 Crores, within a short span of 3 months, led by Manish Kumar, the company’s co-founder. At present, Flyseas, a B2B, B2C, and D2C business, operates digitally with 25 members in the team and delivers more than 100 orders a day all across Patna and Muzaffarpur, offering hassle-free shopping for consumers as […].

B2C 52
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retail foot traffic in the UK off 45 percent versus Boxing Day 2019

RetailWire

High COVID Omicron infection rates hit Christmas weekend shopping in the UK hard, according to the Financial Times. Data shows 1 in 20 people in Central London have been infected with the variant. Some retailers chose not to open at all. Prime Minister Boris Johnson is weighing possible new pandemic restrictions.

Retail 40
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Best Email Automation Tools for 2022

Ecommerce Platforms

The best email automation tools are a must-have investment for today’s growing businesses. Email continues to be the best way of reaching and nurturing your target audience today, and email automation solutions are crucial for sending the right messages at the right time. Around 89% of marketers use email as their primary channel for customer contact, and this would be impossible without email automation software.

Live Chat 104
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Retailers move fast to ready returned items for quick resale

RetailWire

Retailers are getting unused, returned items back into their systems quickly, trying to offset supply chain issues and reduce the costs of product returns. Automation and improved software are helping retailers such as Walmart and American Eagle Outfitters get product back into the sales pipeline faster.

Retail 40
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The Best Help Desk Software for Ecommerce

Ecommerce Platforms

The best ecommerce help desk software ensures you can give your customers the support and care they need most when they’re shopping online with your brand. A help desk software solution organizes all requests for guidance and help from different channels into one environment, so you can track your interactions with customers over time. Help desk solutions for ecommerce also make it easier to keep track of problems your clients are having, and issues that still need to be addressed.

eCommerce 104
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Patagonia, ‘not bound by convention,’ gives employees a long holiday week off

RetailWire

Patagonia decided to close its stores and online fulfillment this year from Dec. 25 until Jan. 2. Customers will be able to place their orders on the Patagonia website, but employees will not begin working on them until they return after New Year’s day. Management issued the following statement: “At Patagonia, we do our best to not be bound by convention and to look out for people and the planet.

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How to Use Commercial Intent Keywords for Increased eCommerce Sales

Inflow Insights

Let’s say you’re a boutique online bakery that wants to increase sales. Your brief digital marketing education tells you content is key to driving traffic and, ultimately, revenue for your online business. So, you decide to write about a topic you know better than anyone else: “How to Make Chocolate.”. Your blog is well-researched with high-quality content that includes a helpful step-by-step guide and video of you making chocolate.

eCommerce 108
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Columnist: The Metaverse is largely a Meta illusion, and it’s working

RetailWire

One could say that the key to Meta’s metaverse marketing strategy comes down to adding the word “The.” By positioning “The Metaverse” as a realm that only Meta can grant access to, the company seems to be succeeding in sparking a virtual land rush, whereas critics contend that owning the keys to the metaverse is analogous to claiming you alone can grant access to the internet.

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Record beef prices, but ranchers aren’t profiting

RetailWire

Four companies dominate meatpacking after years of consolidation. Prices are up 20% over the past year in the $66 billion industry, but ranchers aren’t benefitting.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.