Wed.Feb 15, 2023

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Super Bowl LVII: Which brands scored touchdowns & who was left on the bench?

Profitero

113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium. Instead, this year’s MVPs were the brands that fueled the Big Game parties and captured our hearts in 30 seconds or less.

Games 139
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How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’

Retail TouchPoints

Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.

Customer 290
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Announcing Updates To Forrester’s Automation Services Waves

Forrester eCommerce

Forrester is announcing changes to our Waves focused on automation services market, to better represent the rise of automation fabrics and the changing role of systems integrators, consultancies, advisory firms and specialist services vendors in this space.

Marketing 195
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Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Luxury Brands’ Digital Success Depends On Convenience And Innovation

Forrester eCommerce

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store. They expect brands to deliver innovative, easy, and emotionally engaging experiences.

Fashion 195
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Neiman Marcus Group Lays off 5% of Workforce, Rolls Out New Brand-Focused Leadership Structure

Retail TouchPoints

Neiman Marcus Group (NMG) has made a series of strategic changes to its operating model as it continues to advance its Revolutionize Luxury Experiences transformation strategy. The changes include an updated leadership structure that moves additional group-level responsibilities to each of the company’s brand presidents, as well the elimination of a number of positions representing “less than 5% ” of its workforce.

More Trending

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Vivienne Tam Brings NYFW Runway Show to the Metaverse

Retail TouchPoints

International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on Feb. 12, 2023. Image from the real-world Vivienne Tam runway show at NYFW. Photo credit: Vivienne Tam Produced in partnership with Web3 platform Vatom , the invitation-only event brought both in-person and virtual attendees together for an exclusive runway experience.

Fashion 278
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Bright Data Review: What You Need to Know

Ecommerce Platforms

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. The company's primary goal is to make it easier for businesses to collect, access, and gain insights from large data sets. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

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Tuesday Morning Files for Bankruptcy, Again, as it Seeks to Address ‘Burdensome Debt’

Retail TouchPoints

Tuesday Morning has filed for Chapter 11 bankruptcy for the second time since 2020 in order to help reduce its outstanding liabilities and obtain the necessary capital required to turn the business around. The off-price retailer also has obtained a commitment from Invictus Global Management to provide $51.5 million of debtor-in-possession financing to support ongoing operations during the proceedings.

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Podcasting Best Practices – How to Gain Your Own Following

Ecommerce Platforms

If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it. Additionally, you’ll have to be a good marketer. You’ll have to know what it is you bring to the table, and what niche might best connect you with a strong listenership. You’ll also face a lot of choices.

Banking 118
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Petco to Launch Shop-in-Shops at Nearly All Canadian Tire Locations

Retail TouchPoints

Petco will expand its exclusive retail partnership with  Canadian Tire with the addition of Petco shop-in-shops at 99% of Canadian Tire stores by the middle of 2023 as well as a dedicated product assortment online at canadiantire.ca. An estimated 90% of Canadians live just 15 minutes away from a Canadian Tire store, which will help the pet retailer expand its reach into Canada’s $5.3 billion pet market.

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Independent Retailers & Sellers Conference Announces Speaker Line-Up for ASD Market Week’s Upcoming Show

RetailMinded

Denver, CO (February 15, 2023) – The Independent Retailers & Sellers Conference is proud to return to ASD Market Week at their upcoming Las Vegas trade show, which will be held February 26 to March 1, 2023. The IRSC at ASD will welcome experts from companies that include Shopware, GETIDA, Carbon6, SellerBasics, ForcedGet, Bardi Toto Media, Amazon Sellers Attorney, Amazon Lit, Retail Uncensored and more – as well as deliver over forty educational sessions during this four-day experience.

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Target, Columbia Sportswear Join VP Harris’ Effort to Address Root Causes of Central American Migration

Retail TouchPoints

U.S. Vice President Kamala Harris and the Partnership for Central America have secured more than $950 million in new private sector commitments in response to the Call to Action for Northern Central America. Launched by Harris in May 2021, the Partnership for Central America is an independent organization that aims to address the root causes of migration by creating economic opportunity in the region.

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Instagram sunsets live shopping as commerce retreat continues

RetailDive

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Reintroducing Talking Shop, the Smile Newsletter

Smile.io

If you’re a regular around here you may have noticed us mention something called Talking Shop. That would be the Smile Rewards newsletter where we share stories and lessons learned from seasoned entrepreneurs and experts to help small businesses grow sustainably. We sat down with Larry Galante, Smile Rewards’ Growth Marketing Manager who is the one pulling all the strings to get Talking Shop into your inbox each month.

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Neiman Marcus is laying off 5% of its workforce

RetailDive

The retailer also shifted roles for two executives to lead customer insight and product and technology, as its chief product and technology officer exits.

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Maximise Your Marketing Efforts with a Strong Content Strategy

Digital Doughnut

A successful content strategy is essential for businesses looking to engage with their target audience and achieve their marketing goals. From defining your target audience to creating and distributing content, there are several key steps to developing an effective content strategy.

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Purple fires back at activist investors seeking control over board

RetailDive

The DTC brand has issued cumulative voting preferred stock intended to “protect shareholders and treat them equally,” Chairman Paul Zepf said.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Raise Your Rates in 2023

Canadian Special Events

As an entrepreneur in a highly competitive industry where pricing is not standardized, there is no set barrier to entry, and no agreed-upon pricing model, determining what to charge to both make a profit and stay competitive is a never-ending conversation. This topic is heavily debated at every conference, in online forums, and on social media, ultimately boiling down to the bottom line: the event industry has no universally accepted governing principles.

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What it takes to be a successful DTC brand in 2023

RetailDive

Direct-to-consumer darlings like Warby Parker and Allbirds helped pave the way for more brands to enter the space. But now, the playbook has changed.

Consumer 101
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Pepsi and Peeps offer marshmallow soda as limited-time offering

RetailWire

Pepsi drinkers have a chance to try a soda the beverage giant created with Peeps. The companies announced the limited-time return of the Pepsi x Peeps marshmallow-flavored drink, calling it a “true celebration of the approaching spring season.

Article 52
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Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines

RetailDive

H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.

Apparel 90
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How Failure Can Build Innovation

Digital Doughnut

As the saying goes, “60% of the time, it works every time”. And while it is most likely ill advised to take anything Anchorman’s Brian Fantana says with more than a pinch of salt, but he perhaps was onto something with this one.

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ASOS names second interim CFO amid turnaround plans

RetailDive

The online fashion retailer swapped interim CFOs as it attempts to fend off economic headwinds and boost profitability.

Fashion 91
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Walmart offers drone delivery in seven states

RetailWire

36 Walmart stores in seven states have drone delivery hubs recently launched by DroneUp, Flytrex and Zipline. Walmart and other big businesses including Amazon have begun offering drone delivery in recent years. Walmart tested drone delivery in 2020 and in 2021 announced an investment in drone delivery company DroneUp.

Other 52
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Moosejaw introduces gear, apparel resale program

RetailDive

The Walmart-owned retailer is offering customers store credit in exchange for their secondhand items.

Apparel 91
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Louis Vuitton taps Pharrell Williams as new menswear creative director

RetailWire

French fashion brand Louis Vuitton has named Grammy-winning producer, rapper, singer and songwriter Pharrell Williams as its new menswear creative director. The company called Williams a visionary whose creative universes include music, art, and fashion.

Arts 52
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How to Market Your Event to Gen Z

Canadian Special Events

Marketing to Gen Z can be challenging for event marketers as this generation is tech-savvy, socially conscious, and diverse. Traditional marketing methods may not work, and a new approach is necessary to capture their attention. Here are some tips to effectively market your event to Gen Z: Understand their values and preferences: Gen Z is heavily influenced by social media and values authenticity and transparency.

Events 52
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Instagram to end live shopping in March to focus on ads

RetailWire

Meta announced today it’s exiting the livestream shopping business on Instagram, following a similar change on Facebook. Beginning March 16, 2023, Instagram users will no longer be able to tag products while livestreaming — a capability that has been generally available to U.S. businesses and creators since 2020.

Article 52
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Walking the Fine Line Between Profits and Customer Experience: The DTC Strategic Dilemma

Retail TouchPoints

Direct-to-Consumer (DTC) brands are constantly stuck between creating indelible customer experiences and turning profits on those relationships. After initial success, digitally native brands are losing momentum to established brands, creating existential risk for DTC brands. According to eMarketer, established brands account for more than three-quarters of U.S.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio