Fri.May 15, 2020

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The Insights Beat: Data And Analytics Make The Perfect One-Two Punch

Forrester eCommerce

Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing and the Boston Marathon traditionally takes place on the third Monday of April. But the COVID-19 crisis […].

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A New Reality: Transitioning Your Business To eCommerce

Groove

This new reality has sprung upon us many changes to our everyday lives. Businesses are losing significant revenues during this shut down, and some brick-and-mortar stores don't know who to turn to for help. If you're wondering how COVID-19 is impacting eCommerce , we're sharing an eCommerce success story on how we helped one of our clients navigate and adapt her business to this new and uncertain environment.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester eCommerce

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried. Trouble On The Horizon Banks have had a great run: They’ve played an essential and highly visible role […].

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WooCart Review: A Deep Look at the FirstHosting Service Exclusively for WooCommerce Stores

Ecommerce Platforms

Finding the right hosting service is one of the top concerns of new WooCommerce store owners. This concern is valid because most managed WordPress offers run on shared hosting. Hence your store’s load time increases as more site owners share the same servers. That load time can impact the store’s user-friendliness and sales. Seventy-nine percent of your customers are less likely to buy from you if they aren’t satisfied with your website's performance.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Consumer Energy Steadies Overall, Pulses In Certain Regions

Forrester eCommerce

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we are applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Overall consumer energy dropped dramatically during the months […].

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Covid-19: Looking beyond profit. How small businesses are adapting and giving back.

TradeGecko

In the fourth installment of its kind, we continue to monitor commerce trends as they emerge and evolve as a result of the Covid-19 pandemic.

More Trending

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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Reading Time: 5 minutes. Ecommerce is set to make up 17.5% of all retail sales by 2021, and it is estimated that there will be 2.05 billion global digital buyers in 2020. However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. In this article, we will take a look at some of the common challenges Ecommerce product marketers face in launching display ad campaigns.

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The eCommerce Growth Show Ep.4 Michael Aagaard: The importance of Conversion Research in Optimizing your eCommerce

Omniconvert

The eCommerce Growth Show Ep.4 – Michael Aagaard – The importance of Conversion Research in Optimizing your eCommerce It’s Friday. The post The eCommerce Growth Show Ep.4 Michael Aagaard: The importance of Conversion Research in Optimizing your eCommerce appeared first on ECOMMERCE GROWTH Blog.

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Combat the 'Wild West' of Marketplaces With a Holistic Channel Strategy | Salsify

Salsify

While the maxim “the customer is now in charge of their own journey” is certainly true, customers are not the only ones to whom brands have ceded control in recent years. The rise of online marketplaces has also given rise to an influential — and often adversarial — third party: unauthorized resellers.

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How Cause Marketing Can Help You Grow Your Business

SheerID

Explore the topic of cause marketing and find out how to build a cause-related strategy that fits your target customer. ? Learn more today with SheerID!

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Steps to Building an Organic Marketing Strategy for eCommerce

eCommerce Training Academy

We all want more traffic and sales. Unfortunately, don’t always have an unlimited marketing budget. So what do you do? In this video, I share my organic marketing strategy for eCommerce so you don’t have to depend only on paid marketing. Download my free guide “7 Things You Don’t Need to Double Ecommerce Sales. [link]. Make sure to join our private Facebook group where we teach people how to Double Ecommerce Sales in 12 Months.

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Product Feed Management Series: Which Type of Feed Management Solution Fits Your Needs

ChannelAdvisor

Proper management of your product data and feeds is essential for e-commerce success, regardless of your business size, product category or technical background. We created this blog series to help you understand the current processes related to feed management, along with detailed and practical recommendations to help you improve them. (Read Part I , Part II , Part III and Part IV ).

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My Cringeworthy Google Analytics Mistakes

eCommerceFuel

One of the most widely installed, yet underutilized pieces of software in the online world is Google Analytics. As business owners, we all have it installed, but how often do you check that data and use it to make informed decisions in your business? Today I am going to be sharing the cringe-worthy mistakes I found in my Google Analytics account in the hopes that hearing this will inspire you to have a look into your account to tidy things up.

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Embracing the Change - Taking the Opportunity by the Horns: COVID-19

Dynamic Action

Ann Dale, our VP of Sales, North America, found inspiration in a video featuring Simon Sinek, "These Are Not Unprecedented Times".

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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An Employee’s Perspective: A Retroactive Look at Our Response to COVID-19

iQmetrix

It has been over two months since all of us went into quarantine. Over that time, I've heard numerous stories of how companies have reacted to the global pandemic. What I have not really seen is stories of how employees have felt during these unprecedented times.

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Continuous A/B testing of Homepage recommendation strategies

Dynamic Yield

The post Continuous A/B testing of Homepage recommendation strategies appeared first on Dynamic Yield.

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How to Reach Consumers During COVID

iQmetrix

Whether it be news articles, Facebook posts, or family group chats, you’re likely inundated with information about COVID on the daily.

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Gamifying the product discovery experience using slot machine-inspired product recommendations

Dynamic Yield

The post Gamifying the product discovery experience using slot machine-inspired product recommendations appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Handle FedEx/ UPS/ DHL/ USPS Lost Packages?

lateshipment

When you ship through FedEx or UPS, most packages make it to their destinations intact and on time. But, what do you do during those rare occurrences when a package is lost in transit? Who exactly is to be blamed when this happens? The seller or the shipper? Hey @amazon thanks for ruining Christmas and losing my brother's Christmas present. What's the point in 2 day shipping if you lose the package?

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Gamifying the product discovery experience using slot machine-inspired product recommendations

Dynamic Yield

The post Gamifying the product discovery experience using slot machine-inspired product recommendations appeared first on Dynamic Yield.

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What is Personalized Marketing ?

Kibo

Personalized marketing is a strategy by which marketers leverage data and analytics to deliver personal experiences to customers and prospects. The goal of personalized marketing is to communicate with users on an individual level and to speak directly to their interests. As part of a brand’s personalization strategy, it can lead to more revenue and better customer relationships.

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A/B testing category page filters, facets, and sorting tools

Dynamic Yield

The post A/B testing category page filters, facets, and sorting tools appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Triggering contextualized bottom bar notifications, tailored for different audiences

Dynamic Yield

The post Triggering contextualized bottom bar notifications, tailored for different audiences appeared first on Dynamic Yield.

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Triggering contextualized bottom bar notifications, tailored for different audiences

Dynamic Yield

The post Triggering contextualized bottom bar notifications, tailored for different audiences appeared first on Dynamic Yield.

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Guiding shoppers to find the right products with a gift finder questionnaire

Dynamic Yield

The post Guiding shoppers to find the right products with a gift finder questionnaire appeared first on Dynamic Yield.

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Guiding shoppers to find the right products with a gift finder questionnaire

Dynamic Yield

The post Guiding shoppers to find the right products with a gift finder questionnaire appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Testing the order of homepage elements to increase engagement

Dynamic Yield

The post Testing the order of homepage elements to increase engagement appeared first on Dynamic Yield.

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Testing the order of homepage elements to increase engagement

Dynamic Yield

The post Testing the order of homepage elements to increase engagement appeared first on Dynamic Yield.

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Continuous A/B testing of Homepage recommendation strategies

Dynamic Yield

The post Continuous A/B testing of Homepage recommendation strategies appeared first on Dynamic Yield.