Thu.Jul 18, 2019

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Tap Consumer Energy To Drive Sustainable Innovation In Singapore

Forrester eCommerce

Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth and […].

Consumer 372
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How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)

BigCommerce

You’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner.

Channel 258
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How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

Forrester eCommerce

#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.

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Zaius Begins Era of Service-Led Retail

Optimizely

Market Watch. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 267
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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HP’s Transformation Was A Win For Customers, Culture, And Cost Savings

Forrester eCommerce

External market factors can make business success seem out of your control. But HP Inc. found that even in a difficult market, a well-established business can uncover opportunities for cost-saving efficiencies that also contribute to delighting the customer. Their approach was to create: Alignment on definitions of the customer and the customer’s experience.

Customer 355
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Zaius Begins Era of Service-Led Retail

Optimizely

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. Powered by Zendesk Sunshine and Zaius’ proprietary customer data stitching and data science technology, service teams can now access the same customer insights and analysis already available to their marketing colleagues.

Retail 150

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Zaius Introduces New Solution for Retail Services, Simplifies Customer Data

Optimizely

MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius.

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Secrets of the sci-fi shopper [Infographic]

GetElastic

As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell. Our latest infographic illustrates the state of future-shopping. Email subscribers: can’t see infographic?

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Zaius Begins Era of Service-Led Retail

Optimizely

Yahoo! Finance. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 150
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Prediction Manager Wins ‘Best Personalisation Tool’ at the UK Digital Growth Awards

Sailthru

The inaugural UK Digital Growth Awards celebrate the best of the best in technology: the agencies, tools, websites, campaigns and people who have driven demonstrable growth and sales in their respective verticals. We’re thrilled to report that impressive list includes Sailthru’s Prediction Manager, which won the award for Best Personalisation Tool. Personalisation has become table stakes for marketers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Zaius Begins Era of Service-Led Retail

Optimizely

MarTech Series. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.

Retail 150
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Prime Day 2019: Why Amazon gets a 3 out of 5 star rating

Profitero

Phew! That was a wild 48 hours. Now that the dust has settled on Prime Day 2019, how do we at Profitero think it stacked up? Here’s our review across 7 factors. For a deeper dive into Prime Day 2019, don’t miss our recap webinar. 1. Deep discounts on Alexa-enabled devices . Yes, there were plenty. This is because in addition to building Prime membership, one of Amazon’s core objectives of Prime Day is to get members entrenched more deeply into its Alexa ecosystem.

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Paid Search: Essential Details Your Brand Needs to Know

ROI Revolution

Example of paid search listings on Google. If you’ve ever searched for a product on Google, you’ve witnessed paid search in action. And if you sell your products online, you’ve probably at least thought about employing a paid search strategy to get your brand in front of more people. Paid search campaigns stand at the front lines of your digital marketing strategy, and having a general understanding of them can go a long way in bringing more profitable growth to your brand.

PPC 68
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Understanding Bounce Rates and How to Improve Yours

UpSellIt

What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As probably know, a “bounce” is when a visitor leaves your site after viewing only one page.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Founder’s Day 2019: ChannelAdvisor Employees Reflect on 18 Years

ChannelAdvisor

This month, ChannelAdvisor celebrated its 18th birthday. Each birthday is a new start, a new wrinkle and a beginning. It is a time to reflect on the challenges and joys of the past and a time to pursue new endeavors with new goals and move forward with both confidence and courage. ChannelAdvisor has come along way since we first opened up our doors.

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Bring Your Own ESP and trigger behavioral emails through our activation API

Dynamic Yield

With our API, preferred ESPs can be independently qualified and integrated for the delivery of triggered emails through the Dynamic Yield platform. The post Bring Your Own ESP and trigger behavioral emails through our activation API appeared first on Dynamic Yield.

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5 Magento Growth Strategies you Need to Know About

Prisync

One of the many benefits of running your store on Magento is that you no longer have to think about feature sets or stability of your store. Instead, you can focus on the growth of your store. With so many different ways to grow your store, it’s hard to know what to focus on first.

Magento 43
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2019 Hyper-Localization Strategies for Success in Retail

Customer Communications Group

Today’s successful retailers are using hyper-localization strategies to drive traffic, increase loyalty and boost sales. Learn how this personalized approach can help you build stronger relationships with your customers. The post 2019 Hyper-Localization Strategies for Success in Retail appeared first on CCG.

Retail 40
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Introducing Jamf’s ?Solution Partner Program

Jamf on Retail

More than an MDM, Jamf also collects extensive inventory of Apple devices and exposes that to our admins. Learn more about Jamf's Solution Partner Program at our webinar on Tuesday, July 30th.

Webinar 28
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Dynamic Yield Introduces Bring Your Own ESP API for Triggered Emails

Dynamic Yield

Dynamic Yield releases Bring Your Own ESP – a new activation API enabling brands to independently qualify and integrate preferred ESPs for triggered emails. The post Dynamic Yield Introduces Bring Your Own ESP API for Triggered Emails appeared first on Dynamic Yield.

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Introducing Jamf’s ?Solution Partner Program

Jamf on Retail

More than an MDM, Jamf also collects extensive inventory of Apple devices and exposes that to our admins. Learn more about Jamf's Solution Partner Program at our webinar on Tuesday, July 30th.

Webinar 28
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5 Holiday Marketing Ideas for Your Retail Business

iQmetrix

While it may be the middle of summer, retailers are always thinking about their busiest season of the year: the holidays (and no, I'm not talking about any Christmas in July sales your team may be planning). No matter what you or your customers celebrate, October, November, and December prove to be the most wonderful—and most stressful—time of the year for retailers.

Retail 29
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Square Online Store Review (July 2019): Everything You Need to Know

Ecommerce Platforms

When it comes to online selling, Square is one of the biggest names out there. Starting as one of the few ways that people could accept “mobile” transactions on the go, Square revolutionized the marketplace with quick, affordable monetizing methods. Now, virtually anyone, from one-off sellers to budding businesses can launch their Square account and begin taking payments wherever they are.

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A True 1:1 Channel: Introducing Service-Led Retail

Optimizely

For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages. Likewise, in commerce, evolving from ‘one-for-all’ to targeted landing pages and personalized product recommendations have made a big impact. But meanwhile, the true 1:1 channel has been too often overlooked: service.

Channel 150