Tue.Apr 03, 2018

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. “Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce.

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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester eCommerce

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions are eagerly waiting for the notification that you’ve made it available.

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Small Business SEO: How to Implement SEO for Small Businesses

Bootstrapping Ecommerce

Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works and never fail to make it better than that of your competitors. In this article, we give you the steps on exactly how to do that. The post Small Business SEO: How to Implement SEO for Small Businesses appeared first on Bootstrapping Ecommerce.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Blockchain group in UK launch to disrupt online retail

Retail Technology Review

Blamed for the death of the High Street, online shopping giants face their own disruption from artificial intelligence (AI) driven retailers, according to a new e-commerce platform scheduled to launch in the UK.

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Mother’s Day Email Campaign Strategies

Klaviyo

Mother’s Day is a mega holiday for online shopping, with shoppers purchasing not only for their mothers, but grandmothers, wives, sisters, and daughters. According to the National Retail Federation , the historical spend of Mother’s Day shopping has been on a steep incline over the past decade with estimates of Mother’s Day spending around $23.6 billion last year alone.

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[Infographic] eBay Sales Down? Get Back in the Black Fast!

ecomdash

A million problems can cripple your eBay sales. New competitors, algorithm changes, or evolving trends can all cause trouble. But one course of action will almost always turn your sales around. Read more. The post [Infographic] eBay Sales Down? Get Back in the Black Fast! appeared first on ecomdash.

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New Instagram shoppable feature provides a golden opportunity for retailers and Brands according to Tryzens

Retail Technology Review

News that social media giant Instagram is spreading its 'shoppable' tags to eight other countries following a year-long trial in the US, has been welcomed by eCommerce expert Tryzens.

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Is Your Price Right? Determining Pricing Strategy for Ecommerce

FastSpring

Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy, you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of businesses spend only six hours on pricing. Ever.

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The Skincare Company: An eCommerce journey backed by passion and experience

TradeGecko

Skincare products are a dime a dozen the world over, but most of them can’t claim to be backed by 20 years of research and development, and countless patients’ feedback. The fact that leading cosmetic surgeons, dermatologists, and beauticians use The Skincare Company’s products, is a testament to this not being just any old skin care line.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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We’re Expanding A/B Testing to Our Mobile Platform So You Can “Always Be Testing”

Sailthru

Did you know A/B testing stands for “Always be testing?” OK, that’s not technically true, but it might as well be. We believe in always testing and encourage our customers to think the same way. And we’re thrilled to announce that we’ve introduced a new A/B testing functionality to our mobile platform. With a goal of redefining personalization, Sailthru’s key differentiator is our integrated data sources.

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Are You Marketing In-Store Pickup?

OrderDynamics

Are You Marketing In-Store Pickup? Part of the Omni-1000 research published in October 2017, reviewed how well retailers were marketing in-store pickup (click & collect). After all, if a retailer will upgrade their system to offer BOPIS (buy online pickup in-store), modify their floorplans, set new procedures, train their staff, and make it operational – then it only makes sense to tell customers about it.

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Are You Ready For Sales Readiness?

Forrester eCommerce

When was the last time you noticed that a colleague was excited about sales training? After having created many a training deck myself, I frequently feel badly about my inability to muster enthusiasm and prioritize time to invest in skills development. When today’s prospects and clients have high expectations for highly personalized consultative interactions, how […].

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Learn from Forrester: Successful Omnichannel Strategies

ChannelAdvisor

Online retailers: How’s your omnichannel customer experience these days? If you’re struggling with this integrative approach to online retailing, this Forrester report is one you’ll definitely want to read. Here’s why: Many leading retailers have gotten really good at offering customers multiple options for viewing and ordering products. Some of these sellers still stick to the BOPIS model (buy online, pick up in store).

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Build the Ultimate Loyalty Program Explainer Page (With Examples)

Smile.io

Your explainer page is what convinces your customers to join your loyalty program. Since you want to maximize the number of members in your program, building your explainer page should not be an afterthought.

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ItemMaster Announces wellnessMaster™ – A Health & Wellness Solution For Retailers

ItemMaster

CHICAGO – April 3, 2018 – ItemMaster , a cloud-based enhanced product attributes platform, has announced the launch of wellnessMaster – a solution that enables retailers to win at health and wellness with consumers, wherever they shop. Grocers subscribing to wellnessMaster can now have confidence connecting wellness-minded shoppers with customized recommendations based on their individual health goals or lifestyles and the specific attributes of the products they buy.

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Weebly Release Notes: New Features from March

Weebly

Hello Weebly community! We’re excited to share the updates we made to the Weebly product in March. We made it easier for you to create shipping labels and save up to 40% on shipping. Our Weebly Android App got an exciting update. We also released new holiday email templates in Promote to celebrate Easter and April Fool’s Day. Plus, our DevOps team upgraded servers to help your website run even faster.

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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Weebly Release Notes: New Features from March

Weebly

Hello Weebly community! We’re excited to share the updates we made to the Weebly product in March. We made it easier for you to create shipping labels and save up to 40% on shipping. Our Weebly Android App got an exciting update. We also released new holiday email templates in Promote to celebrate Easter and April Fool’s Day. Plus, our DevOps team upgraded servers to help your website run even faster.

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Simplify the backend with digital

Bamboo Rose

Warmer weather, longer days, chirping birds – it’s starting to feel like springtime! Now’s the perfect time to revamp the retail backend to ensure your supply chain processes are as efficient as possible. More than ever, retailers need to simplify the backend to bring high quality products to market faster and more effectively to survive […]. The post Simplify the backend with digital appeared first on Bamboo Rose.

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People Matter; Marketing Channels Don’t

Optimizely

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. Your customer always will be your number one concern, and you should focus on his or her needs first and foremost.

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Is There A ‘Silver Bullet’ To Stop Offensive Products?

RTP blog

By Adam Blair, Executive Editor Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes it out into the market, the same question is inevitably raised on social networks: “In all the design meetings and during all the approval processes, didn’t somebody notice that this would be problematic?” Even with an acknowledgement that hindsight is always 20/20, it’s a legitimate question when in recent years we have seen: H&M use a black child to model its hoodie embla

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

Despite acknowledging that insights-driven firms pack competitive advantage into every decision, marketers give me good reasons every single day that they can’t quite rise to the level of insights they want to. But, as in all things, progress can be as powerful as perfection. Take a look at some of these most common concerns and […].

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The 2018 State of the Merchant

eCommerceFuel

Our second annual State of the Merchant report is here. Hundreds of store owners weighed in on our survey on everything from the health of their business to the impact Amazon has on their store, as well as how satisfied they are in their lives as eCommerce store owners. There’s lots of good news (conversion rates are up, the U.S. economy is solid) and there’s some surprises too.