Wed.Mar 03, 2021

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Tips for Success With Checkout on Instagram

BigCommerce

Instagram has built a world of Shopping features that tap into people’s existing behaviors to turn your company’s Instagram into…

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eCommerce PPC Management: Working With An Agency

Groove

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. Leveraging eCommerce advertising is a great way to increase reach, brand awareness and conversions. In this blog, we're sharing 4 tips to help you create a great relationship with your agency partner that will yield a higher return on your marketing investment. eCommerce PPC Management: 4 Tips To Work With An Agency.

PPC 322
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Direct-to-Consumer for B2B Manufacturers: Insights from Ecommerce Experts on How to Launch a DTC Website

BigCommerce

The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…

Consumer 339
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Walmart to Invest $350 Billion in U.S. Manufacturing Over the Next Decade

Retail TouchPoints

Walmart will invest $350 billion in U.S. manufacturing over the next 10 years, a move the retailer estimates will support the creation of more than 750,000 new American jobs. The investment builds on a 2013 commitment to invest $250 billion in products made, grown or assembled in the U.S. Walmart has identified six priority categories for investment: textiles ; plastics ; small electrical appliances ; food processing ; pharmaceutical and medical supplies ; and Goods Not For Resale.

Supplies 315
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What is Geofencing Marketing?

Kissmetrics

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon. With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. How can you leverage it? Let’s start by discussing the basics.

Marketing 315
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Paper Source Files for Bankruptcy, Plans to Keep Most Stores Open During Proceedings

Retail TouchPoints

Paper Source has filed for Chapter 11 bankruptcy and is hoping to sell the business, according to court filings. The retailer has received a stalking horse bid from its current lenders, led by MidCap Financial, that would provide $16.5 million in financing. Paper Source already has begun closing 11 of its underperforming locations but will keep the remaining 147 stores and its ecommerce site open throughout the bankruptcy proceedings.

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Michaels to be Acquired by Apollo Global Management

Retail TouchPoints

The Michaels Companies (Michaels) and funds managed by affiliates of Apollo Global Management Inc. (Apollo) have entered into a definitive merger agreement through which investment funds managed by affiliates of Apollo will acquire the company. The transaction values Michaels at an equity value of approximately $3.3 billion (for a transaction valued at $5 billion ).

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2021????B2B???????????????????

Forrester eCommerce

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B2B 228
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Experiential Retail Goes Surreal at Gentle Monster’s Latest U.S. Flagship

Retail TouchPoints

A futuristic world of kinetic lifelike robots greets visitors in Santa Clara, Calif. — only it’s not a museum art installation. Rather, it’s the scene of the latest flagship store for innovative South Korean eyewear brand Gentle Monster. Known for its edgy, fashion-forward and creative approach to both product and stores, Gentle Monster launched its Santa Clara store (its third in the U.S.) as part of plans to establish a physical brand and commercial presence in key U.S territories over the nex

Retail 264
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344: How To Build A One Man Media Company With Eric Siu

My Wife Quit Her Job

Today, I’m excited to have Eric Siu back on the show. Eric runs 2 podcasts, the Marketing School with Neil Patel and Growth Everywhere with over 40M downloads. He’s the founder and CEO of ClickFlow, a software tool that helps you grow your SEO traffic. And now he’s an author with his latest book, Leveling Up! Overall, Eric is a master all-around digital marketer, and in this episode, we’re going to talk about how to create a one man media company.

eCommerce 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail TouchPoints

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. The two multi-URL 3D shoppable jeans lenses will allow users to view different types of 3D AE jeans in augmented reality using the world-facing camera. By virtually twisting or turning each pair of jeans, users can learn about specific fits, washes and unique details, as well as get styling tips and click to purchase.

Fashion 264
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WooCommerce Login: What Options Your Customers Have?

MakeWebBetter

WooCommerce login options are different ways that customers have during the purchase or shopping on a WooCommerce store to register and carry out the shopping or the checkout process. The available login options are chosen by the buyers based on their convenience and the kind of relationship they want with the seller. And, all the […]. The post WooCommerce Login: What Options Your Customers Have?

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PAVE Awards 2020 Bergmeyer Scholarship

Retail TouchPoints

The Planning and Visual Education Partnership (PAVE) has awarded Ielyzaveta Ignatyeva from the Fashion Institute of Technology (FIT) as the 2020 Bergmeyer Scholarship recipient. The scholarship recognizes and supports leadership potential in the Interior Design, Architecture and Graphic Design program through a $1,500 award and an opportunity to take part in an immersive virtual learning experience with designers at Bergmeyer.

Fashion 264
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How to Add a Favicon to Your Shopify Store

Ecommerce Platforms

The identity of your ecommerce store brings together several elements such as the logo, site colors, and your marketing materials. This identity strengthens your overall brand and creates a healthy reminder for your customers, evoking feelings of comfort and reliability when they see your brand images and colors. Although small in size, the Favicon also ties into that branding strategy.

Shopify 104
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Target to Invest $4 Billion Annually in New Stores, Remodels and Supply Chain Improvements

Retail TouchPoints

Target will build off its 2020 momentum by investing $4 billion annually in new store openings, remodels for existing stores and supply chain upgrades over the next several years, the retailer announced during an earnings call. The figure represents a substantial increase from the $2.65 billion invested in operations during 2020. “With all these options to generate profitable growth, we’re in a position to play offense and lean into the opportunity to build on last year’s momentum,” said Michael

Supplies 253
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Apple iOS 14 Update: Impact on Ecommerce Brands [March 2021]

ROI Revolution

Published February 3, 2021. Updated March 3, 2021. With iOS 14, Apple will require users to provide explicit permission for apps to collect and share data. To collect permission, Apple is enforcing a Tracking Transparency Prompt (ATT) in the App Store. Apps that do not adopt the prompt will be blocked from the App Store. Long-term impacts will include reduced tracking capabilities and reduced personalization for users.

eCommerce 109
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Why On-Demand Manufacturing Will Transform Retail

Retail TouchPoints

Since on-demand manufacturing emerged about a decade ago, it has been gradually picking up steam. Driven by the explosive growth of ecommerce and shifting consumer preferences, on-demand, also known as cloud manufacturing, is now poised to revolutionize the supply chain industry. The on-demand manufacturing market is expected to reach approximately $112 billion by 2024, growing at an astounding 19.8% annually.

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Tailored Brands seeks $75M lifeline just months after exiting Ch. 11

RetailDive

The owner of Men's Wearhouse is nearing a loan deal as the pandemic continues to weigh on apparel, according to court documents.

Document 127
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Following 2020 Online Grocery Boom, Instacart Raises Another $265M

Retail TouchPoints

Online grocery platform Instacart has raised $265 million in new funding, increasing its valuation to $39 billion. Instacart will use the money to increase its corporate headcount by 50% in 2021, as well as further investing in several key areas including: Instacart Marketplace , which connects customers and retailers; Instacart Advertising , which enables CPG companies to reach customers shopping online; and Instacart Enterprise , which offers end-to-end ecommerce solutions for retailers.

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How Amazon and Walmart's head-to-head competition is changing retail

RetailDive

The evolution of the two shows that being a retail giant means more than selling merchandise.

Retail 141
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Ecommerce Lately March 2021

ecomdash

Bezos said goodbye to Amazon and Shopify fulfillment won the holidays. Here are the latest updates in ecommerce. The post Ecommerce Lately March 2021 appeared first on Ecomdash.

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Aldi to open nine new stores in London

TalkingRetail

Aldi is to invest more than £22m in new and upgraded stores across London and within the M25 this year. The supermarket said it expected to open nine new stores in the London area before the end of the year, including Dalston, South Harrow, and Haringey, and is extending its store in Feltham. Aldi is.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Michaels to be acquired by private equity firm for $5B

RetailDive

Apollo Global Management will tap long-term debt to partly finance the deal, which comes as the crafts retailer enjoys pandemic-fueled sales.

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Bestway makes Jisp available to all retail partners

TalkingRetail

Bestway is making shopping and payment app Jisp available to all of its retail partners and corporate stores following a successful trial. The wholesaler partnered with Jisp in November 2020 to provide its stores and independent retailers the opportunity to launch home delivery and click-and-collect services, with the trial starting in January 2021.

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Instagram launches Live Rooms in bid to expand livestreaming capabilities

RetailDive

Up to four people can livestream at once, and viewers can buy badges for hosts, as well as use other features such as Shopping and Live Fundraisers.

Other 106
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What Is Commerce Experience Management (CommerceXM)? | Salsify

Salsify

Brand manufacturers need to change how they sell to consumers. Digital Commerce 360 found that ecommerce sales in the US were up 44% last year. While COVID-19 drove many shoppers online due to in-store restrictions and statewide lockdowns, the pandemic accelerated a shift that was already in motion. In 2015, US retail ecommerce sales accounted for 7.3% of total retail sales , according to the US Department of Commerce.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Shortcomings of Manual Customer Segmentation Analysis in eCommerce

Omniconvert

Why is manual segmentation analysis bad for your eCommerce store? These are the top 5 shortcomings of manual customer segmentation analysis in eCommerce. The post The Shortcomings of Manual Customer Segmentation Analysis in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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How Can a Bundle Pricing Strategy Help Your Software Business?

FastSpring

Bundle pricing is one of the most common pricing strategies out there: it’s used by almost every business in all industries. If you’ve ever subscribed to cable TV, gotten a mobile phone plan, or eaten at a fast-food restaurant, chances are you’ve purchased a product bundle. Product packages are effective because they give your customers an attractive offer that encourages them to buy.

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Inventory mismatch squeezes Nordstrom's holiday quarter

RetailDive

The problems hurt sales and margins, and led to a performance that was among the worst in both the department store and off-price sectors.

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Lambrini gears up for summer with ready-to-drink launch

TalkingRetail

Perry brand Lambrini is rolling out a range of ready-to-drink cans, in response to “growing consumer demand for convenience”. The range consists of four flavours – Mango, Strawberry, Cherry and Rhubarb – and retail at £1.50 per can. The cans also tap into the trend for “low calorie, low ABV ‘spritz’ drink”, with each can.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib