Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People
Retail TouchPoints
SEPTEMBER 12, 2022
In early 2022, a top 10 footwear brand dropped an exclusive line of sneakers. Traffic to the site soared. The sneakers sold out. On the surface, everything went as planned. But behind the scenes, something was wrong. Queue-it ran a post-sale audit on this sneaker drop, finding up to 97% of the activity was inorganic — clicks, visits and requests from bots designed to snatch up stock for resale at huge markups.
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