Wed.Apr 17, 2019

The Final-Mile and its factors for ecommerce success or failure


Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.

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The 5 Best Aweber Alternatives for Ecommerce Businesses


Email marketing is a key part of any savvy digital marketer’s ecommerce strategy, and your email marketing tool can make or break that strategy. Aweber is a classic email marketing tool that has been used by professionals for years.

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Seller Stories: Bernard Savage – How to sell bespoke items on eBay


Bernard Savage make bespoke kitchens and furniture. They manufacture and sell from their showroom in Wolverhampton, where customers can see and touch the solid wood pieces. Buying from Bernard Savage is a unique luxury experience.

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

The Empowered Marketer: Jessica van Rooyen of Uber Eats


Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.

More Trending

Backlinks: Your Free Link Analysis Tool


Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).

The MITRE ATT&CK Framework Is Not A Bingo Card

Forrester eCommerce

I occasionally find people mapping their SOC capabilities to the ATT&CK framework by checking off specific techniques they have shown they are able to detect with the intent of measuring coverage within their SOC. In this blog post, I hope to clarify why this strategy may be misleading. There Are No Bad Actions, Only Bad […]. age of the customer security & risk security architecture security operations & program governance security performance management

Blog 251

Everything You Need To Know About OptiMonk – Is It The Best Ecommerce Retargeting Tool?

Ecommerce Platforms

No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business.

Scaling Agile: Don’t Copy Spotify; Learn From It! — Part 1

Forrester eCommerce

How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how the Spotify approach will — or won’t — help your company scale its Agile development. For more information, read my latest […]. agile application development & delivery AD&D Agile Agile at Scale agile development agile frameworks culture Spotify

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Smart Marketing Ideas for Spring Holidays


Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience.

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Future of Retail: “Applying 2019 Predictions to Retail” Blog Series

Forrester eCommerce

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.” ” In our blog series, we will explore how predictions across AI, automation, CX, loyalty, B2C Marketing and other areas, will impact retail and […]. age of the customer predictions 2019 retail promoted

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Beet.TV Interview with COO Douglas Egeth


Webbula’s Chief Operating Officer Douglas Egeth made an appearance on Beet.TV at the InFronts 2019 show presented by TruOptik in New York City on April 4th. The article from Beet.TV. The post Beet.TV Interview with COO Douglas Egeth appeared first on Webbula.

Is Canada Goose luxury retail’s next highflier?

Steve Dennis

Canada Goose, the high-end performance outerwear brand, just announced plans to open 6 new stores.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

4 eCommerce shipping strategies to help you take on the competition


In 2017 and 2018, more than half of all retail sale growth was in eCommerce sales.

Seasonal Marketing Ideas for Spring Holidays


Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience.

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4 eCommerce shipping strategies to help you take on the competition


In 2017 and 2018, more than half of all retail sale growth was in eCommerce sales.

Improve Website Conversion Rate When You Can’t A/B Test

ROI Revolution

You know your site could be improved, and you know that improving it can increase your website conversion rate. But you don’t have the traffic, time, or resources to do A/B testing. Where do you start? What can be done to improve the user experience on your site?

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How eCommerce Analytics will empower your teams in 2019


In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019.

Omnisend vs. Mailchimp: A Feature for Feature Comparison


A great email marketing tool can make or break a digital marketing strategy. Choosing a great tool means you’ll have the features you need to convert your customers using the most ROI-friendly channel that exists. Mailchimp has long been a king of this domain, but every king falls eventually.

Biggest Advertising and Marketing Technology Stories of Q1 2019


From Facebook Ad Manager’s 14 hour blackout to McDonald’s acquisition of Dynamic Yield, we’re recapping some of the biggest advertising and marketing technology stories of Q1 2019. Time can be a lot like a good chili – it goes fast, there never seems to be enough, and by the time it’s gone you will have inevitably ruined your best pair of pants. The point is, there is only so much time you have to get things done.

Omnisend vs. Klaviyo: A Feature for Feature Comparison


With the recent Mailchimp and Shopify split, many ecommerce marketers have been left wondering what to do for their email marketing strategies. If there are two names that come up most often when talking about Mailchimp alternatives, it’s Klaviyo and Omnisend.

Kinsta Spotlight: The Best WordPress Hosting on the Market

Bootstrapping Ecommerce

A great web hosting provider can do great things for your website and in this Kinsta Review we cover why Kinsta is the best WordPress hosting on the market. The post Kinsta Spotlight: The Best WordPress Hosting on the Market appeared first on Bootstrapping Ecommerce. Resources & Tools Operations & Customer Service

Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements

eCommerce Evolution

My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude.

Full-Service Ecommerce Proves to Be Key for Successful Social Commerce


Please note, this post originally appeared on Digital Transactions. While one cannot deny the rise of social commerce and its pertinence to the overarching ecommerce industry, studies have shown that social-commerce strategies do not lead to as many purchases as you may think. .

Unpacking Amazon Luxury With Citizen Watches and Erno Laszlo

CPC Strategy

Amazon is well-known for featuring some of the lowest price points across every product category, making the Marketplace a huge draw for online. Read More. The post Unpacking Amazon Luxury With Citizen Watches and Erno Laszlo appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

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How to Market and Sell your Shopify Products on Instagram


Instagram is slowly becoming the go-to social media platform for e-commerce businesses. It may not have over 2 billion users like Facebook. But since the platform is all about sharing pictures, Instagram presents your business with a chance to showcase your products and direct users to buy them. Shopify makes it easy for e-commerce business. E-Commerce Strategy instagram marketing

The Blunt Truth About Marijuana Retail

Retail TouchPoints

Marijuana and cannabis-related products are joining the retail mainstream, fueled by accelerating legalization and changing consumer attitudes: 56% of U.S. consumers say they would try cannabis if it were legal , according to A.T. Kearney.