Forrester eCommerce
APRIL 30, 2018
Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].
RTP blog
APRIL 30, 2018
By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. As Siri, Alexa and Google use the power of AI to make everyday life more efficient than ever before, it is easy to see how this technology can yield opportunities for advertisers, retailers and brands.
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Forrester eCommerce
APRIL 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers – the most […].
A Better Lemonade Stand
APRIL 30, 2018
In this ViralSweep review we discuss how ViralSweep makes running viral giveaways easy for brands, ecommerce merchants, bloggers, influencers and website owners so each campaign successfully helps grow their business and their customer base. The post ViralSweep Spotlight: Run Viral Giveaways Your Way appeared first on A Better Lemonade Stand.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 30, 2018
The executive summary here is simple: We think this is a harmonious merger. Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […].
Klaviyo
APRIL 30, 2018
Editor’s note: We provide advanced email marketing workshops for Klaviyo customers throughout the year to teach topics from advanced email segmentation to automated email series to the state of the industry. The following video and transcripts are an excerpt from Jake’s presentation on list growth and management at our New York City workshop. The post Email Deliverability: Inbox Providers Breakdown appeared first on Klaviyo.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Rishi Rawat
APRIL 30, 2018
Ana Ono Intimates is a store in Philadelphia that sells bras for women who’ve had breast reconstruction, breast surgery, or mastectomy. On their site you’re greeted with this popup … … where you can select your treatment stage: This dropdown does something powerful: it changes the dynamics of the ask. Now the customer feels they are being heard because the retailer is asking them to describe themselves.
Forrester eCommerce
APRIL 30, 2018
Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].
TradeGecko
APRIL 30, 2018
In the age of globalization, SME eCommerce expansion into multiple international markets is really a no-brainer. But taking the leap from humble local eCommerce business to savvy SME eCommerce business with a global footprint can be daunting. Where do you start and how do you make sure you’re breaking into the right markets?
Forrester eCommerce
APRIL 30, 2018
In the age of the customer, technology and business leaders must start with an understanding of customer needs, then choose appropriate technologies to address those needs. But complex emerging technologies like artificial intelligence, automation, robotics, and the Internet of Things can be challenging to harness in service of customer need. These critical CIO targets often […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
APRIL 30, 2018
All marketers have seen the stat that $44 is the average expected return for every dollar invested in email marketing. But getting to 44 times more ROI — or even greater levels — is not as easy as pressing send. Today’s consumer is overwhelmed by email volume, and with the channel being a primary source of revenue, marketers cannot afford to let their strategies stale.
Forrester eCommerce
APRIL 30, 2018
It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].
Ecommerce Guru
APRIL 30, 2018
Price of Amazon Prime in U.S. will rise this year, to $119 and online sales rise 18%, and goods sold. The post Amazon’s sales rises 43% in quarter 1 and profit grows 125% appeared first on Ecommerce Guru - Free Ecommerce Support, Help Desk, eCommerce Learning Free From Certified Partner.
Forrester eCommerce
APRIL 30, 2018
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
APRIL 30, 2018
Salsify co-founder Rob Gonzalez shares his perspective on whether blockchain will disrupt payment methods across the web.
Etail Solutions
APRIL 30, 2018
The writing is on the wall: the third-party seller model is in serious trouble. If that’s you, you don’t need to be told that your business is under attack, you’re living it. Your livelihood is currently being threatened by an ever-growing number of resellers, private labelers, manufacturers and brands. Often there’s no limit on the… The post The War on Third-Party Sellers: How to Survive and Prosper appeared first on Etail Solutions.
VTNS Solutions
APRIL 30, 2018
SEO can be a game changer. When done well, Search Marketing has the ability to bring sales, leads, and awareness for your business. Yet only a very few businesses are seeing the kind of result they want from their SEO efforts. There are a lot of potential reasons for this. From choosing the wrong SEO agency to a bad hire, there are tons of reasons why SEO can fail.
SellBrite
APRIL 30, 2018
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage when it comes to communicating with and persuading the people who are ultimately going to buy products from you.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Kissmetrics
APRIL 30, 2018
Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The network is now working to correct some of these problems, but only time will tell with how the network will fare. But if new 2018 data is accurate, then the future looks dim.
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