Forrester eCommerce
SEPTEMBER 24, 2018
The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum. My latest report, Leverage AI To Improve Marketing Efficiency, covers the nine AI marketing use cases that have the potential to deliver […].
RTP blog
SEPTEMBER 24, 2018
By Chris Parker, ownerIQ We are in very interesting times where all marketing is becoming data-driven and moving toward transparency, especially for retailers. It’s a highly competitive environment where retailers need to compete for every shopper, and it’s now more important than ever to measure and optimize every dollar spent on digital marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
SEPTEMBER 24, 2018
I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s Law’ done?” Newsweek recently proclaimed, “The Future Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s Law is dead in spirit […].
A Better Lemonade Stand
SEPTEMBER 24, 2018
You may feel alone on your entrepreneurial journey but this post sheds light on the struggles other entrepreneurs face as they grow their online businesses. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2018 appeared first on A Better Lemonade Stand.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 24, 2018
In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter. In that […].
TradeGecko
SEPTEMBER 24, 2018
Galward Trading is a family-run business that’s been thriving in the heart of Sydney for 40 years – but it’s not the traditional clothing and manchester wholesaler it once was. In recent years, it has transformed to a predominantly eCommerce business for their consumer-facing brands, Manchester Madness and TradeWear.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Rishi Rawat
SEPTEMBER 24, 2018
When people run experiments, they are simply looking at the outcome of the experiment and determining if it was a success or a failure. This can be a problem. We started adding tracking to see how many people were actually clicking on our test elements. Turns out, the number is low. If people aren’t seeing our test element and interacting with it, it’s impossible for the test to predict the positives and negatives of our experiment.
Salsify
SEPTEMBER 24, 2018
Voice technology is on the rise as consumers have gravitated towards a more convenient way of shopping. Voice search is typically used on devices such as smartphones, laptops, tablets, and special devices that allow users to talk into the speaker to input a search query. In fact, Google has increased its word recognition accuracy rate from below 80 to over 90%.
TradeGecko
SEPTEMBER 24, 2018
Galward Trading is a family-run business that’s been thriving in the heart of Sydney for 40 years – but it’s not the traditional clothing and manchester wholesaler it once was. In recent years, it has transformed to a predominantly eCommerce business for their consumer-facing brands, Manchester Madness and TradeWear.
CPC Strategy
SEPTEMBER 24, 2018
Guthy-Renker is one of the world’s largest and most respected direct marketing companies. Co-Founders and Co-Chairmen Bill Guthy and Greg Renker founded the. > Read More. The post Lessons Learned from Guthy|Renker: Amazon Growth in Q4 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
PERQ
SEPTEMBER 24, 2018
The post A Guide for Lead Generation and Lead Management Plan Development appeared first on PERQ.
CPC Strategy
SEPTEMBER 24, 2018
As a brand selling in an online marketplace, you may find yourself facing unauthorized sellers on the marketplace who are undercutting your price, > Read More. The post Stopping Unauthorized Sales On Online Marketplaces: Q&A with Vorys appeared first on Retail Performance Marketing Blog - CPC Strategy.
Payoneer
SEPTEMBER 24, 2018
The holiday season is prime sales time for online sellers. In 2017, online holiday seasons sales added up to $108.2 billion. In 2018, analysts predict that online sales will be even higher – rising by as much as 15.3%. The holiday season is especially important for smaller online sellers, which make between 20% and 40% of their yearly sales in the last two months of the year.
ESW
SEPTEMBER 24, 2018
This is the fifth part in our series on understanding and thriving in cross-border eCommerce. Just as in Parts 1–4 of this series, we want to emphasize that, with the right mindset and armed with the right tools, brands can avoid becoming overwhelmed by the challenges of international commerce. You can check out Part 4: Emerging Legal Challenges to learn how your company can address the complexity of order fulfillment.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Expert insights. Personalized for you.
382 
Let's personalize your content