GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.

B2B 121

B2B Payment Services B2C Recommendation 121

RTP blog

SEPTEMBER 30, 2019

By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole. Unfortunately, many online retailers do not have the knowledge or tools to filter counterfeit products for every single item sold on their sites.

eCommerce 150

eCommerce Customer Retail Web Design 150

ROI Revolution

SEPTEMBER 30, 2019

Published September 30, 2019. Understanding Keyword Research. Keywords are the words and phrases on your webpage that help define the main idea of your site and individual pages. By using keywords effectively, you help search engines understand the “main ideas” of each page, which (in combination with other signals) allows them to provide the most relevant and valuable results to people using the search engines.

SEO 60

SEO Information Accessories Consumer 60

Forrester eCommerce

SEPTEMBER 30, 2019

[A year ago, we set out to take a deep look at what we’re calling the mapping industry, a 50-year old industry that operates more in the background than in the full light of day. We identified over 100 important vendors, from data suppliers like Place IQ and Pitney Bowes, to full-stack providers like Esri […].

Operations 285

Operations Customer 285

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

SEPTEMBER 30, 2019

The future is here! Ok, drop everything for a moment and listen to this. Imagine a free ecommerce application that could drastically improve your online store’s user experience and SEO ranking as well. A revolutionary system that is so flexible that it can comfortably run on any ecommerce backend. A bit of a stretch, you think? Yes, I know how that sounds because I’ve been there too.

Merchant Services 199

Merchant Services Payment Services Payments Magento 199

Forrester eCommerce

SEPTEMBER 30, 2019

As eCommerce continues to grow, so do online returns. Digitally native startups are shifting shopper expectations with their customer-centric return processes, leading traditional retailers to rethink how they handle returns. I recently dug into returns and the result is my new research, “Retailers, Reduce The Pain of Online Returns.” Some of our key findings: Shoppers […].

eCommerce 256

eCommerce Retail Customer Online Retail 256

Forrester eCommerce

SEPTEMBER 30, 2019

Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week, Amazon released new products that prove it doesn’t need a smartphone to get up close and personal with its most engaged customers who now […].

Marketing 235

Marketing Customer Information Customer Experience 235

UpSellIt

SEPTEMBER 30, 2019

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28 th , 2018, that discussion is larger and louder than ever. California Consumer Privacy Act of 2018. On June 28 th , 2018, California Governor Jerry Brown signed a bill that successfully passed the California Consumer Privacy Act of 2018 (the “Act”) as law.

Consumer 60

Consumer Information Operations Article 60

Forrester eCommerce

SEPTEMBER 30, 2019

Health systems are increasingly turning to cloud vendors to secure and analyze data, with the end goal of pushing novel insights back to the bedside. Just this year alone we’ve seen major healthcare organizations (HCOs) partner with public cloud vendors to bring AI to the point of care. Providence St. Joseph Health has partnered with […].

Customer 204

Customer 204

Sailthru

SEPTEMBER 30, 2019

When it comes to personalization, Sephora remains the undefeated champion. The iconic beauty brand maintained its top spot on Sailthru’s Retail Personalization Index for the third year running. And once again, the Sephora app played a huge part in that stellar performance. This year, we changed up the methodology to give more weight to mobile personalization.

Mobile 60

Mobile Recommendation Events Gifts 60

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Braintree

SEPTEMBER 30, 2019

The payments industry is ever-evolving and card brands are frequently implementing changes to make the payments space more secure. Visa recently rolled out some significant changes to their chargeback and fraud programs in the fall of 2019, which you can read about in our blog post. Now, Mastercard is implementing some changes of their own regarding their monitoring programs.

Merchant Services 52

Merchant Services Payment Services Payments Reference 52

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. Spotlight on Success. How REI Powers 50 Product Feeds A Day. As a seller, there’s no doubt you know the importance of a healthy product data feed. Some sellers use them to optimize listings and automate repricing.

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

SheerID

SEPTEMBER 30, 2019

The post 4 Ways Expedia Created Successful Personalized Offers appeared first on SheerID.

Blog 68

Blog Marketing 68

Kibo

SEPTEMBER 30, 2019

The impact of personalization is most typically measured through online performance. But tailored offers can also be used in stores to transform offline shopping experiences. Nine in 10 consumers say they’re more likely to shop with brands that recognize and remember them, according to Accenture. That expectation is increasingly extending to stores, with 79% of shoppers saying personalized service from an associate was a deciding factor in choosing where to shop and 68% saying they preferred sto

Merchant Services 48

Merchant Services Live Chat Department Stores Recommendation 48

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

SEPTEMBER 30, 2019

If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired. Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions.

Omnichannel 165

Omnichannel Shopify Marketing Multichannel 165

ESW

SEPTEMBER 30, 2019

Store cards are one of the earliest forms of credit cards. SuperMoney’s Andrew Latham writes that oil companies and department stores in the US began to offer early credit card prototypes back in the 1920s. These cards — metal plates, actually — allowed customers to pay for their purchases after the fact. Fast forward almost a century, and store cards are still in use today.

Merchant Services 68

Merchant Services Payment Services Customer Loyalty Department Stores 68