Tue.Sep 15, 2020

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Product Videos: 5 Advantages For eCommerce Brands

Groove

Would you rather watch a 20-second video clip or read a one page summary? In today's world of information overload, video has become a main source for absorbing information. With this information readily available at our fingertips, consumers' attention spans and patience levels tend to decrease when it comes to consuming or waiting to consume content.

eCommerce 360
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A Comprehensive Guide to Pinterest SEO

Kissmetrics

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.

SEO 359
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The Science of Embedding Resilience in Marketing and Sales Plans

Forrester eCommerce

Earlier this year, as the COVID-19 pandemic was starting to unfold, organizations were throwing marketing and sales plans into the trash. Overnight, marketing and sales leaders and their teams were challenged to revisit and redraw their plans with little certainty about or visibility into how the pandemic would affect their organization. Two things soon became […].

Marketing 334
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Zone Pricing Takes On A Bigger Role During The Pandemic

Retail TouchPoints

COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. Economic and public health conditions vary wildly by city, state and region as restrictions are lifted and reinstated. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers.

Supplies 263
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Leaders From Sales, Marketing, and Strategy Walk Into a Bar — Can They Agree on the Message?

Forrester eCommerce

The ultimate purpose of B2B messaging is to compel an audience to buy. Therefore, a company’s messaging must be crafted with the audience and purpose in mind. Is the purpose to inform, persuade, or entertain? Regardless of the answer, messaging must account for how a buyer progresses through each stage of the buyer’s journey. For […].

B2B 340
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Amazon Adds Luxury Store-Within-A-Store Feature To Its App

Retail TouchPoints

Amazon has launched Luxury Stores, an AR-powered store-within-a-store shopping experience, on an invite-only basis. The Amazon app’s new feature will focus on both established and emerging luxury fashion and beauty brands, starting with Oscar de la Renta’s Pre-Fall and Fall/Winter 2020 collections. Luxury Stores will feature “View in 360” technology, which lets shoppers browse styles in full 360-degree views to help them better visualize the look and fit.

Jewelry 187

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Skirting Bankruptcy, J.Jill Secures $15 Million To Pay Debts And Fund Business Plan

Retail TouchPoints

While a raft of non-essential retailers have succumbed to Chapter 11 bankruptcy since the pandemic forced store shutdowns, J.Jill has reached a definitive agreement with its lenders to avoid that fate in an out-of-court settlement. J.Jill’s lenders have agreed to give the company an additional two years, through May 2024, to pay off its term-loan debt and to provide an investment of “no less than $15 million ” in the form of a junior term-loan facility.

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Key Takeaways From The Forrester Wave™: Sales Content Solutions, Q3 2020

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: Sales Content Solutions, Q3 2020,” we evaluated the nine most significant ones — Accent Technologies, Bigtincan, ClearSlide (a division of Corel), Highspot, Mediafly, MindMatrix, Pitcher, Seismic, and Showpad — against 40 criteria. After researching, analyzing, and scoring each vendor’s current offering, strategy, and market presence, we identified […].

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A case for radical retail reinvention

RetailDive

Hudson Yards, American Dream, and Nordstrom's New York City flagship all opened before COVID-19 shut everything down. But are flashy retail destinations now obsolete?

Retail 144
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Is Affiliate Marketing Right for your Company?

FastSpring

Affiliate marketing can mean different things to different people, but at its core, it refers to paid marketing that is based on trackable performance. This differs from traditional marketing in that instead of pre-paying for ad space or content, advertisers and individuals promote your products in exchange for commissions on sales they drive or other trackable activities like lead generation or trial downloads.

Marketing 114
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Pladis unveils savoury snacking Christmas range

TalkingRetail

Snacking company Pladis has unveiled its range of Jacob’s and Carr’s savoury crackers and snacking products for Christmas 2020. Jonathan Bull, head of commercial and seasonal brands at Pladis, said: “Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to.

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How to Use Instagram Stories for eCommerce: 8 Examples from Best Brands

Omniconvert

With the lifespan of 24 hours, Instagram Stories aren’t the most obvious feature for most businesses. As a form of. The post How to Use Instagram Stories for eCommerce: 8 Examples from Best Brands appeared first on ECOMMERCE GROWTH Blog.

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Card payment services market doesn’t work well for smaller retailers, report finds

TalkingRetail

Many small and medium retailers “may not be getting a good deal” from the card payment services market, a new report reveals. The Payment Systems Regulator’s (PSR) interim report on the supply of card payment services, identifies three areas of concern: on merchant contracts for card acquiring services, on point-of-sale terminal contracts, and on the.

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GNC nixes auction, plans to sell itself to investor

RetailDive

With no other bids, the retailer is moving forward with a sale to China-based Harbin Pharmaceutical Group. The deal could be subject to regulatory scrutiny.

Other 111
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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St Pierre expands bakery range for ‘coffee-at-home’ consumers

TalkingRetail

Bakery brand St Pierre has added two new products to its portfolio, in a move designed to “tap into the trend for coffee shop experiences in the home”. The brand has launched individually-wrapped Butter Croissants and Chocolate Filled Croissants, retailing at £1, which join existing Brioche Waffle, Millionaires Waffle, Caramel Waffles and Pain au Chocolat.

Consumer 100
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5 Awesome Brand and Retail Partnerships and What You Can Learn From Them

Wiser

It’s no secret that retail has faced enormous challenges over the last few years. From changing customer habits and the rise of direct-to-consumer to COVID-19 upending every reasonable expectation the retail industry had for 2020, successful brands and retailers have to be creative to stay ahead of the game. Finding new levers for growth can be difficult in today’s climate, but one that can’t be overlooked is partnerships.

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Burton’s expands Maryland cookie brand with convenience exclusive

TalkingRetail

Burton’s Biscuit Company is launching a Maryland Choc Chip & Coconut variant exclusively for the convenience channel. The biscuits will be available from 1 October in a 200g £1 price-marked pack. Burton’s said coconut and chocolate flavoured biscuits are in 65% growth year on year in the convenience channel, “highlighting the demand for this winning.

Channel 96
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5 Ways to Boost Customer Retention Using Social Media

Omniconvert

Customer retention is key to your business success. Naturally, learning to use it to your advantage will benefit you a. The post 5 Ways to Boost Customer Retention Using Social Media appeared first on ECOMMERCE GROWTH Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Coca-Cola unveils on-pack Relentless promotion

TalkingRetail

Coca-Cola European Partners has kicked off a promotion to support its Relentless range of energy drinks, offering shoppers the chance to win DJ equipment.

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Fall Marketing Ideas: 10 Ways Retailers Can Reach a Larger Audience

Korona

Labor Day has come and gone, and so too has the unofficial start to the fall season. Like any change in the year or big holiday, it's a great opportunity for small businesses to reconsider their product line, promotions, and marketing strategy. Making such changes helps keep your store fresh and attract a new [.].

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Co-op prepares to open two new stores in Wales

TalkingRetail

Co-op has invested £1.2m in two new stores in Wales, which are due to open later this week. The stores – located in Hawarden Road, Penyffordd, and in Walter Road, Swansea – will create up to 30 local jobs. The outlets will feature Amazon Lockers, Costa Coffee Express, and a bakery. Paul Chudley, Co-op regional.

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How BH Cosmetics took its cruelty-free vegan and inclusive products global with the help of Techcloudpro and Avectous

Retail Technology Review

When the vegan and cruelty-free cosmetics company BH Cosmetics wanted to take its inclusive product line global, they knew the challenge involved in scaling to become a mass supplier globally, at a competitive price, and providing the same customer experience across geographies.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Usdaw highlights increased abuse of workers shopworkers

TalkingRetail

Retail trade union Usdaw has highlighted its concerns about increased abuse of workers and called for a change in the law to better protect shopworkers at Trades Union Congress 2020. During the opening debate Dave McCrossen, Usdaw deputy general secretary, said: “Sadly, we were shocked to see Covid-safe measures, that were introduced to keep staff.

Retail 91
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How COVID-19 Will Shape the 2020 Holiday Shopping Season — and How to Prepare

Salsify

As the holiday shopping season moves closer, everyone in the industry has the same question: How will shopping habits change amid COVID-19?

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Nestlé makes Fruit Pastilles vegan friendly

TalkingRetail

Nestlé Confectionery is changing the recipe for its Rowntree’s Fruit Pastilles to make them vegan friendly. The vegan recipe will be used across the full range of Fruit Pastilles sweets, starting with sharing bags from October. The brand joins existing vegan recipes from Nestlé, including Jelly Tots, Carnation vegan condensed milk, and Nescafé Gold dairy.

90
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Amazon launches luxury channel with Oscar de la Renta

RetailDive

The e-commerce giant may capture young fashion consumers who value its convenience, if it can recruit the brands they crave, experts say.

Channel 115
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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ACS calls for sentencing guidelines to do more to recognise shopworker violence

TalkingRetail

The Association of Convenience Stores is calling for sentencing guidelines to do more to address violence against shopworkers, and for penalties to better reflect both the physical and psychological impact on victims. In its submission to the Sentencing Council’s consultation on revised guidelines for assault offences, ACS calls for: Intention to cause fear of serious.

Retail 90
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Macy's parade is on, but only on television

RetailDive

The pandemic forced the retailer to work with New York City officials to figure out how to safely stage the event in and around Herald Square.

Events 113
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Eat Out to Help Out scheme hits supermarket sales

TalkingRetail

Grocery sales rose by 10.8% during the 12 weeks to 6 September 2020, but growth slowed as some aspects of pre-Covid life resumed, new research finds. The latest grocery market share figures from Kantar show in the most recent four weeks year-on-year sales growth decelerated to 8.0%, the slowest rate since April 2020.

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Retailers look for wealthy Americans to deliver a merry Christmas

RetailWire

How much upper-middle-income and wealthy Americans spend on Christmas is likely to determine holiday success for retailers, according to a Deloitte report. That and another factor, how much low-income consumers cut back on purchases, are seen as the areas to watch this holiday season. Deloitte is looking for holiday sales to inch up one to 1.5 percent during the holidays with online sales up between 25 and 35 percent.

Retail 52
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio