Fri.May 10, 2019

Reimagine Mobile To Activate Your Total Brand Experience

Forrester eCommerce

I focus a lot of my research on marketing innovation and have been working on mobile (first as marketing guy at a telco in 1998 then as an analyst) for more than 20 years.

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The Evolution of the B2B Buying Process


Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

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Employee Personas Strengthen Your EX Strategy

Forrester eCommerce

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).

Real-Time Visibility: A Key Benefit Of Digitization In Retail

Retail TouchPoints

Real-time data is one of the most significant assets in a company’s supply chain management toolkit. Visibility of real-time data is key to ensuring efficiency and reliability in your supply chain and is also essential to protecting the supply chain against unanticipated disruption.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

How to Drive More Repeat Purchases Than Ever Before


Ecommerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the ecommerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing them to buy for the very first time. But ecommerce businesses can’t survive in the long run based on purchases from new customers alone.

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Why commerce is the place to go headless


For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization’s ERP, CRM, or warehouse management system.

[Webinar Recap]: Live Demo of FastSping’s Full-Service Ecommerce Platform


Staying competitive in today’s global market requires software companies to perform a difficult balancing act. Not only do these businesses have to deliver products that out-innovate their competition, but they must also design frictionless ecommerce experiences to match.

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Fireside Chat with LiveIntent and McDonald’s at Brand Innovators


McDonald’s recognizes that as its customer base changes, so too must its customer experience. Jason Oates, our chief business officer, sat down with the fast-food giant’s senior director of brand and menu strategy, Elizabeth Campbell, for a fireside chat at Brand Innovators Austin in March 2019.

E-Commerce Decoy Pricing: How to Use the Decoy Effect to Influence Sales


If you’ve ever played video games, you’ll be well familiar with the decoy effect. It works by luring or enticing you away from your intended route, usually into a trap. Sounds menacing, right? Well often, decoy pricing is used by e-commerce retailers too.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Takeaways from the 2019 State of the Merchant Report


In today’s episode, I am sharing the major takeaways from the 2019 State of the Merchant Report.

Increased Tariffs: How Will You Be Affected?

Bamboo Rose

Let’s play pretend. Imagine you’re the owner of an airline company. In order to get your wheels off the ground, you have to check if your aircrafts are properly fitted with the furnishings, supplies, and equipment necessary for safe, efficient travel.

Claire Turton Dishes on Retail Week Live Copy

Bamboo Rose

Next week, we’re hitting the road again—this time to jolly old London Town for 2019’s Retail Week Live. Touted as retail’s “Greatest Think Tank,” this event draws over 300 companies, 20 start-ups, and 150 thought leaders to discuss the importance of innovation in today’s retail economy. This year, the two-day event invites retail professionals from […]. The post Claire Turton Dishes on Retail Week Live Copy appeared first on Bamboo Rose.