Forrester eCommerce
DECEMBER 3, 2018
Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.
BigCommerce
DECEMBER 3, 2018
As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to…
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Forrester eCommerce
DECEMBER 3, 2018
Dear Brand, It is that time of the year again. Like each year, we went out and asked *your* customers what they think about the experiences they had with you, and the results are in. Forrester’s Customer Experience IndexTM 2018 India Benchmark report is out!
My Wife Quit Her Job
DECEMBER 3, 2018
Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
RTP blog
DECEMBER 3, 2018
By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online. When it comes to holiday shopping, you can’t take customers for granted. Whether they’ve been with for your brand for years or you’re still trying to win them over, you need to do a lot more than just have the best sale to stand out.
GetElastic
DECEMBER 3, 2018
If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation. Whether it’s slow shipping, a difficult checkout or constantly being out of stock for popular items, it’s important that customers have a way to let you know where you aren’t measuring up
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Omnisend
DECEMBER 3, 2018
Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use. In this article, we’re going to go over: What email segmentation is Why you should segment your email lists Different ways to make email segmentation work for you Read more The post How to Use Email Segmentation for Smarter Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
ESW
DECEMBER 3, 2018
Brands have so much more access to their customers today than they’ve ever had before. This is the promise of direct-to-consumer business models. By cutting out an intermediate retailer, brands get to shape their customers’ shopping experiences for themselves. This creates new opportunities to build brand-customer relationships and new opportunities to grow revenue.
Rishi Rawat
DECEMBER 3, 2018
96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way?
ecomdash
DECEMBER 3, 2018
Amazon Handmade is the marketplace giant’s answer to Etsy. Though many people haven’t heard about Amazon Handmade, it’s been around since 2015. The marketplace offers crafters and artisans a reputable place to sell their creations, So, if you aren’t already selling there, you may be wondering, what is Amazon Handmade? Read on for some of the most important points you need to know about it, before moving forward.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
DECEMBER 3, 2018
It’s the time of year when the final ink on your budget for next year is not yet dry. You may find yourself in many conversations looking back at how the year has gone and making estimates on what it will take for you to achieve your goals for the next year. It’s critical for you to get an honest look at how the product content machine at your brand is serving the rest of your business.
TradeGecko
DECEMBER 3, 2018
Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat.
PERQ
DECEMBER 3, 2018
The post Is Your Digital Marketing Strategy Optimized for 2019? appeared first on PERQ.
VTNS Solutions
DECEMBER 3, 2018
How do you create a compelling social media post that will help you drive more traffic to your website, engage your audience and ultimately help you grow your business? Which social media post It is very important for businesses to post on social media but this is not an easy task. Business posts or tweets should convey professionalism yet friendly tone in order to target the right market.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Dynamic Yield
DECEMBER 3, 2018
The retailer leveraged Dynamic Yield’s offline and offsite personalization capabilities to drive a 5% increase in ARPU for its leading brands, Fetch and Fabled. The post Ocado personalizes the offsite & online journey with triggered emails, personalized ads, & more appeared first on Dynamic Yield.
iQmetrix
DECEMBER 3, 2018
The point-of-sale system has long been the heart of a retail store as the system on which everything else depends. So, it’s understandable when retailers hesitate to replace this workhorse with something new.
Onilab User Guides
DECEMBER 3, 2018
Magento 2 is not a lightweight platform. It was built to serve thousands of users at once. But without proper optimization you can end up with a website that is a pain to use and an eyesore to look at. Why a slow Magento store is bad? Well, you can say it’s because users hate to waste their time. Their frustration leads to fewer sales and bad experience.
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