Mon.Dec 03, 2018

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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How To Start A Business With No Money And No Ideas. Here’s Exactly What I’d Do

My Wife Quit Her Job

Contrary to popular belief, it does NOT require a large upfront investment to start a successful online business. What you lack in funds can be made up for with a little ingenuity and this post will show you how to start a business with no money whatsoever. But first things first. You have to be determined. And when it comes to determination, you have to be willing to persist with your business for at least 2 years or more regardless of the outcome.

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Hello Indian Brands. Your CX Report Is Here.

Forrester eCommerce

Dear Brand, It is that time of the year again. Like each year, we went out and asked *your* customers what they think about the experiences they had with you, and the results are in. Forrester’s Customer Experience IndexTM 2018 India Benchmark report is out!

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers. You step into any store, and you’ll see customers busy browsing and buying — and it’s the same story online.

Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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How Negative Feedback Can Improve Customer Retention

GetElastic

If you run an ecommerce business, then you know how important customer retention is. And getting customer feedback is directly linked to customer retention. Nobody gets everything right all the time, but sometimes there are consistent weak spots that can really damage your business reputation.

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Driving eCommerce Revenue, Part 1: Focus on User Experience

Scalefast

Brands have so much more access to their customers today than they’ve ever had before. This is the promise of direct-to-consumer business models. By cutting out an intermediate retailer, brands get to shape their customers’ shopping experiences for themselves.

Screw Automation

Rishi Rawat

96% of marketing emails are obviously templates (or is it 100%?). I know why companies don’t send personalized messages; it’s too damn expensive. If you think sending personalized emails is too expensive you’re asking the wrong question. The right question is: How can we communicate with our mailing list of X thousand in a profitable way? Just because no retailer is doing this doesn’t mean it can’t be done.

What is Amazon Handmade?

ecomdash

Amazon Handmade is the marketplace giant’s answer to Etsy. Though many people haven’t heard about Amazon Handmade, it’s been around since 2015.

Magento 2 Speed Optimization – The Definitive Guide for 2019

Onilab User Guides

Magento 2 is not a lightweight platform. It was built to serve thousands of users at once. But without proper optimization you can end up with a website that is a pain to use and an eyesore to look at. Why a slow Magento store is bad? Well, you can say it’s because users hate to waste their time.

How to Use Email Segmentation for Smarter Ecommerce

Omnisend

Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use.

Is Your Digital Marketing Strategy Optimized for 2019?

PERQ

The post Is Your Digital Marketing Strategy Optimized for 2019? appeared first on PERQ. Marketing PERQ digital marketing Digital Marketing Strategy marketing strategy online marketing perq marketing

Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat. eCommerce Marketing How to Business Growth

A Guide To Creating Compelling And Engaging Social Media Posts [Infographic]

VTNS Solutions

How do you create a compelling social media post that will help you drive more traffic to your website, engage your audience and ultimately help you grow your business? Which social media post It is very important for businesses to post on social media but this is not an easy task.

Get Your Head in the Cloud: Why You Should Ditch Your Locally-Hosted POS

iQmetrix

The point-of-sale system has long been the heart of a retail store as the system on which everything else depends. So, it’s understandable when retailers hesitate to replace this workhorse with something new.

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Calculate the ROI of Your Product Content

Salsify

It’s the time of year when the final ink on your budget for next year is not yet dry. You may find yourself in many conversations looking back at how the year has gone and making estimates on what it will take for you to achieve your goals for the next year.