Wed.Feb 26, 2020

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Q&A On CX Measurement And ROI

Forrester eCommerce

I recently cohosted the webinar How To Prove The ROI Of CX with Ben Brown, a senior consultant from Forrester’s Total Economic Impact™ (TEI) team. Ben creates ROI models for a living, so he was the perfect partner in crime for this webinar. Participants asked us questions about customer experience (CX) measurement, business cases, and […].

Webinar 397
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3 Steps To Increase Online Sales

Groove

One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success. 3 Steps To Increase Online Sales. Increase online sales by following these 3 essential steps: Gather CRM data. Talk to your salespeople.

Marketing 322
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Digital Services 2020: Time For A Reality Check

Forrester eCommerce

Cliché, but true: digital transformation takes more than a village. Forrester’s 2019 Services Survey revealed that working with services providers to accelerate transformation is the top transformation action they’re taking this year. Despite the importance of and significant investments in these relationships, the realized value is failing to meet expectations for providers and customers alike […].

Customer 368
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3 Steps To Increase Online Sales

Groove

One question we get asked the most often is how to increase online sales fast. Increasing online sales can be a challenging task. However, following the proper steps will help put your eCommerce store on the path to success. 3 Steps To Increase Online Sales. Increase online sales by following these 3 essential steps: Gather CRM data. Talk to your salespeople.

Marketing 273
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Cloud, Edge, And Beyond

Forrester eCommerce

At the PTC’20 conference in Hawaii earlier this year, myself, Joe Weinman from XFORMA LLC, and Dave Temkin from Netflix conducted a power session on how new networking technologies (such as 5G), plus emerging software, computing, and storage approaches, are driving massive corporate IT transformations. These technologies are coming together to help clients drive up […].

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Proactively Resolving Delivery Issues: The Key to Stellar Customer Experience in The Last Mile

lateshipment

Picture this : You’re a retailer based in Chicago, dealing in apparel and your loyal customer John has ordered a tux for his high-school reunion from your store. If anything, John’s like me, a last-minute shopper and he’d need his tux in exactly two days. You pick it, pack it, and ship it via an expedited service from your shipping partner.

More Trending

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Magento Enterprise: Is It the Right Choice for Your Ecommerce Business?

BigCommerce

Businesses launching their first ecommerce site have a lot of concerns to juggle.

Magento 286
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Limitations of Augmented Reality: Lessons Learned from Laan Labs

Forrester eCommerce

I had the opportunity to speak with the founders of Laan Labs today – Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of AR today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of your success […].

Consumer 297
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11 Reasons Why Your Email Goes to Spam

Omnisend

Digital marketers generally spend most of their time perfecting content, but spam filters can prevent readers from even seeing your messages. Many brands aren’t even aware of how many of their messages are being filtered out as spam. Fortunately, there are some easy ways to increase your delivery rate and make sure more emails reach Read more The post 11 Reasons Why Your Email Goes to Spam appeared first on Ecommerce Marketing Automation | Omnisend.

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Key Considerations On The “New” Cornerstone OnDemand

Forrester eCommerce

Recent Acquisitions Set The Stage For A Scalable Learning And Talent Powerhouse Cornerstone OnDemand, a long-standing provider of corporate learning and talent management solutions, entered into an agreement to acquire Saba, an early innovator in corporate learning and talent management solutions. This is not the first acquisition announcement by Cornerstone this year.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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12 Most Effective eCommerce Email Marketing Campaign Ideas

MakeWebBetter

Dating the perfect match isn’t something in your hands, all destiny! But, Dating the Right Customer is. This is 2020, and you can’t ensure, the person will fall for you in one go! It takes efforts to make him think as you do. Likewise, in marketing, looking for conversions in one go is hard. To […]. The post 12 Most Effective eCommerce Email Marketing Campaign Ideas appeared first on MakeWebBetter.

eCommerce 115
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The Right Way To Think About “Company Values”

Forrester eCommerce

Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Talk of company values is not to be dismissed […].

Marketing 289
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Causes Of Shopping Cart Abandonment With Solutions

ecomdash

There are some things that you can do to fight shopping cart abandonment. Here is a list of the 7 most common causes and what you can do to combat them. The post Causes Of Shopping Cart Abandonment With Solutions appeared first on Ecomdash.

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The Time For Digital Rhetoric Is Over: Governments Must Overcome Execution Barriers And Fulfill Their Promises

Forrester eCommerce

I recently had the pleasure of congratulating Chris Fechner on his appointment as the new Queensland Government Chief Customer and Digital Officer, a position announced by the Minister for Digital Technology Mick de Brenni late last year. Chris leaves behind the role of Chief Digital and Product Officer for Service NSW, which itself was only created […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The 3 Biggest Challenges That Every Wholesaler Faces – and How to Overcome Them

ecomdash

Running a wholesale business comes with its own unique set of challenges. Read about the 3 biggest ones and how to overcome them. The post The 3 Biggest Challenges That Every Wholesaler Faces – and How to Overcome Them appeared first on Ecomdash.

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Why You Need An Ecommerce Platform To Break Free From The App Store

FastSpring

It’s time to sell your app, but you’re debating whether you should distribute it with the App Store or not. The App Store store might seem to be the obvious choice, but you know you’ll make more selling it yourself , and you can customize your marketing to be sure that you reach the audience for whom you’ve specifically designed the app. The one advantage of the App Store is that they do a lot of the heavy lifting—they ensure that the app is delivered to the customer after the customer pays.

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Better customer experience means targeting people, not buyers

GetElastic

Better customer experience means targeting people, not buyers. /sites/default/files/blog_images/GettyImages-1083318384-compressor.jpg. Kristin Schepici. Thu, 02/27/2020 - 00:00. News and Events. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

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6 ways to optimize your CTA for CRO

Omniconvert

Call to action is an essential part of any website, the lack of which would mean the loss of connection. The post 6 ways to optimize your CTA for CRO appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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InMoment To Acquire MaritzCX — A Strong Match For CX Leaders Looking For Technology And Services

Forrester eCommerce

This morning, InMoment announced that it will be acquiring fellow Utah-based customer feedback management (CFM) vendor MaritzCX. For InMoment, this acquisition will do more than increase its customer base — it moves the vendor from being classified as a medium-sized voice-of-the-customer (VoC) vendor to a large one sitting along with Cisco Webex XML, Medallia, NICE, […].

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Surf’s up and looking good for Euroglass

TradeGecko

Soorts-Hossegor is the European capital of surfing and action sports, it’s also where you’ll find Euroglass.

B2B 78
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Better customer experience means targeting people, not buyers

GetElastic

Better customer experience means targeting people, not buyers. /sites/default/files/blog_images/GettyImages-1083318384-compressor.jpg. Anonymous (not verified). Thu, 02/27/2020 - 00:00. News and Events. The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

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Smart Home Challenges and Why Companies Should Care

ViiBE Blog - Retail

It is no surprise that people continue to become more and more connected every year. Technology is everywhere and connecting everyday devices in our smart homes makes routine tasks even easier. In fact, Gartner predicts that 20.4 billion connected things will be in use worldwide in 2020 as compared to 8.4 billion in 2017. The rate of connection is also increasing as 8.4 billion was up 31% from the amount in 2016.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Excellent Email Marketing Strategies for Retail Brands

retailnext

Every retail company needs a website. It’s no question younger generations prefer to shop online than going into a store if they can. These same customers also prefer to use email for marketing communications. As old as it is, email is still the best way to communicate with customers in a professional way. Social media is the cool teen on the marketing block, but email is far more effective and cheaper.

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Data Shows Which Apartment Resident Activity Ideas Are Worth Doing

PERQ

The post Data Shows Which Apartment Resident Activity Ideas Are Worth Doing appeared first on PERQ.

Blog 41
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How to Migrate Your Shop from Magento to WooCommerce

Ecommerce Platforms

Ok, I know it, and I know you know it too. That Magento is, undoubtedly, one of the best ecommerce platforms on the market. And now that you’ve already given it a try, I bet you’ve noticed how incredibly flexible it is. Magento is an open-source ecommerce platform that’s open to pretty much any customization you can think of. You can, for instance, introduce as many products as you want.

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Where To Start Your Business Case

Forrester eCommerce

When approaching a business case, identifying the impacted areas can seem daunting. Luckily, with a little help anyone can start estimating the impact that a new technology solution can have on revenue, cost savings, and other benefits. Technology solutions come in a variety of shapes and sizes, they are tailored to address needs across all types of industries, channels, and business segments.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Measuring Email Campaign Effectiveness with Click to Open Rate and other Marketing Metrics

Sailthru

Email marketers often obsess over two parallel metrics: open rate and clickthrough rate (CTR). Open rates presumably let us know how well our subject lines and other pre-inbox optimization is performing, while click through rate tells how well we did at designing the email itself. While these numbers are important to monitor, many of us are ignoring a key metric that’s aimed at gauging the overall effectiveness of an email campaign: Click-to-open-rate.

Other 97
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A Brief Guide to Bigcommerce eBay Selling Portals

ChannelSale

The recent strategic tier between the two joints in the world of e-commerce and selling that is big-commerce and eBay emerging as Bigcommerce eBay seller hub has made it even easier for all small and medium scale entrepreneurs to make it big. Now with the strategic tie-up instead of listing up on two different seller portal now all you need to do is to list up your product in a single selling portal.