Shark Tank’s Kevin O’Leary Bullish on TikTok’s Livestreaming Prospects
July 28, 2023
Shark Tank investor Kevin O’Leary expresses optimism about TikTok’s livestreaming capabilities, which have sent a “shockwave through the Shark Tank community.” O’Leary highlights TikTok’s engagement algorithm as a key driver of its success, allowing the platform to understand users’ preferences and show them relevant content at the right time. He also says that his portfolio companies have reported strong returns on investment using TikTok’s livestreaming functionality for product promotion, demonstrating its potential as a powerful commerce channel.
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