Mon.May 20, 2019

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […].

B2C 359
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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Optimizely

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. “We’re

B2C 150
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Harry’s Acquisition Reaffirms It: Brand-Building’s In A Generational Shift

Forrester eCommerce

Like fading celebrities, brand owners fear one thing most of all: irrelevance. “I think my mom/dad/grandma/grandpa uses them.” The horror. Edgewell Personal Care’s most recent annual report is all about that horror. In so many words, it acknowledges that its primary men’s grooming brands — Schick and Wilkinson Sword razors, among others — are grandpa […].

Other 350
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The Retail Moments That Matter Most — ‘Optimize Me’

RTP blog

By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to. Consumer expectation and interest have shifted from browsing and pondering what they might be interested in, to making split-second decisions and moving onto the next thing.

Retail 150
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Even Big Digital Companies Need Little Humans. Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit. and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […].

Marketing 326
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Shopify Google Analytics: A Complete Setup Guide

Ecommerce Platforms

The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Shopify Google Analytics is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience. Why does this matter? To get the most out of my Shopify store, I need to have a deep-rooted discernment of what the data trends actually mean.

Shopify 161

More Trending

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Everything You Need to Know About Shopify Sales Tax in 2019

SellBrite

From home decor products to independent clothing brands, Shopify is home to over 500,000 businesses. For many sellers, features like fraud analysis and abandoned cart recovery are game-changers because they simplify ecommerce and make it easy for sellers to focus on other parts of their business. In particular, the report feature — specifically the Shopify sales tax report — is a time-saver, but it highlights an interesting issue all ecommerce sellers face: tax collection.

Shopify 107
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The Best Email Marketing Services for Your Online Store: How do Klaviyo & Conversio & Jilt Compare?

A Better Lemonade Stand

Looking for the best email marketing service? Compare Klaviyo, Conversio & Jilt to learn which of these email marketing services is the best for you. The post The Best Email Marketing Services for Your Online Store: How do Klaviyo & Conversio & Jilt Compare? appeared first on A Better Lemonade Stand.

Marketing 108
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Wordpress Inventory Management: Top 5 Plugins

TradeGecko

There’s no better time to start or grow an eCommerce business, and WordPress makes it easy. Whether you’re an eCommerce pro or a newbie, you can turn any WordPress site into an online storefront thanks to the power of plugins.

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The Zeigarnik Effect and What Neuroscience Means to Email Marketers

Sailthru

Nearly 100 years ago, Prussian psychologist Kurt Lewin had a revelation at a restaurant: Waiters seemed to have much better memories for orders that weren’t yet paid. His student, Bluma Zeigarnik, took this revelation and researched it, publishing a report concluding that people better remember incomplete or interrupted tasks rather than those checked off their to-do lists.

Marketing 101
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Wordpress Inventory Management: Top 5 Plugins

TradeGecko

There’s no better time to start or grow an eCommerce business, and WordPress makes it easy. Whether you’re an eCommerce pro or a newbie, you can turn any WordPress site into an online storefront thanks to the power of plugins.

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Yodel wins Retail and eCommerce Innovator of the Year at the techies 2019

Retail Technology Review

UK independent parcel carrier Yodel is celebrating the latest addition to its trophy cabinet after claiming the title of Retail and eCommerce Innovator of the Year at the techies 2019. The techies celebrate innovation across all industry sectors in the UK, rewarding the best and brightest technology professionals.

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In-House or Outsourced: Which Ecommerce Solution is Best for Your Business?

FastSpring

There comes a point in your company’s lifecycle when you must decide between outsourcing your ecommerce operations or continuing to keep everything in-house. It’s a loaded question that most businesses should not approach lightly since the wrong decision can have drastic implications for the success of your business. Some organizations prefer the autonomy provided by having someone in-house that can quickly respond to ecommerce emergencies as they arise, while others prefer to leave the responsi

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Returns Culture: How do you build it into your online business model?

Retail Technology Review

By Jon White, MD at InXpress. In the last few months, online retail giants ASOS and Amazon have made headlines for announcing that they may start blacklisting ‘serial returners’ from their websites.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Use Enhanced Content to Sell Better through Your Retailers and Distributors

Salsify

Brands and manufacturers have three huge, scalable opportunities in using enhanced content’s video, rich media, and comparison charts on digital catalogs and product pages. When enhanced content is present, shoppers are 25% more likely to purchase. Brands selling to retailer and distributor customers can benefit from providing this type of content to their partners.

Retail 60
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CX NYC 2019: Q&A With Rick Parrish On Values-Based Selling

Forrester eCommerce

Consumers are paying close attention to brands’ moral, social, and political values. They’re making buying decisions based on the values a brand stands for. However, our research shows that companies lack a systematic approach to values. At CX NYC 2019, I’ll share findings from our values-based experience framework that will help customer experience professionals evolve their approach in this emerging area.

Events 66
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Don’t Forget Father’s Day… Email Marketing Campaigns

Bronto

As email marketers, you’ve got another reason to feel guilty for forgetting Father’s Day: In 2018, Father’s Day spending was estimated to reach $15.3 billion. It’s easy to let it. The post Don’t Forget Father’s Day… Email Marketing Campaigns appeared first on Bronto Blog.

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ePacket Delivery: Everything You Need to Know

AcquireConvert

ePacket delivery has been around since 2011. If you haven’t heard about it, read on to uncover the mystery of why China and Hong Kong sellers can offer their customers ridiculously cheap shipping rates, and how you might be able to hop on their cheap shipping wagon. What Is ePacket Delivery ePacket delivery is an […]. The post ePacket Delivery: Everything You Need to Know appeared first on AcquireConvert.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks

Salsify

Channel 60
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Facebook Ads For Beginners

Frooition

Facebook has 1.39 billion active users. Whoever you sell to, they will be on Facebook. And Facebook offers advertisers a range of tools to target their ads with incredible precision. As a result, typical ROI from Facebook ads is 152%! If you are not yet using Facebook advertising and are unsure how to get started, read on. Set up Facebook business manager.