Retail’s new fork in the road: Understanding ‘buying’ vs. ‘shopping’
Steve Dennis
APRIL 21, 2018
As I pointed out in my last piece , it is all too easy to be misled by high-level statistics and narratives that paint an incomplete picture of the retail landscape. Similarly, many fail to appreciate the underlying dynamics that (increasingly) separate industry winners from the losers and that which will ultimately determine when online shopping starts to mature.
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