Forrester eCommerce
FEBRUARY 19, 2019
Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or in some cases, manipulate customers to buy products or […].
Kissmetrics
FEBRUARY 19, 2019
Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.
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Forrester eCommerce
FEBRUARY 19, 2019
Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: Small business banking. Small and medium-sized businesses […].
Bootstrapping Ecommerce
FEBRUARY 19, 2019
Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started. The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 19, 2019
There is a customer experience (CX) imperative taking over in healthcare. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Watch the video below to understand the role voice of the customer (VoC) programs play to effectively drive CX improvements.
Fastr
FEBRUARY 19, 2019
Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.
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CPC Strategy
FEBRUARY 19, 2019
In an effort to reduce waste, Amazon announced they will be expanding their Frustrating-Free Packing Program requirements later this year. As of August. > Read More. The post New Requirements for Amazon Frustration-Free Packaging in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Whisbi
FEBRUARY 19, 2019
An overview of conversational sales for the modern consumer; how conversational sales works, how it benefits brands and how to implement it as a strategy. What is conversational sales? Conversational sales is a dialogue-driven approach to online sales. This approach relies on engaging with the customer via online tools, avoiding friction points such as request forms.
Wiser
FEBRUARY 19, 2019
When it comes to retail auditing, there are a plethora of benefits that can be derived from mobile crowdsourcing and the tactic of using smartphone-enabled shoppers to gather brick-and-mortar data. While these benefits grow, however, an air of mystery remains over all that mobile crowdsourcing has to offer. There’s a large variety of question types that can provide you with more diverse and interesting data.
FastSpring
FEBRUARY 19, 2019
Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time. Then pick up a few additional tips for converting online sales, because having the fastest page on the planet can only take you so far without a more comprehensive strategy. What is page speed?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Frooition
FEBRUARY 19, 2019
If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking.
Dynamic Yield
FEBRUARY 19, 2019
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It's time to turn yours into a champion for the cause. The post How to successfully pitch personalization to your boss appeared first on Dynamic Yield.
Smile.io
FEBRUARY 19, 2019
When customers join your rewards program without actually engaging with it, you’re losing sales. That’s because a thriving brand community relies on customers completing valuable actions on a regular basis, not least of which includes making purchases.
Dynamic Yield
FEBRUARY 19, 2019
A common hurdle to personalization adoption is often achieving buy-in from a strong executive sponsor. It's time to turn yours into a champion for the cause. The post How to successfully pitch personalization to your boss appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
PERQ
FEBRUARY 19, 2019
The post How AI Uses Data to Convert Online Traffic appeared first on PERQ.
Dynamic Yield
FEBRUARY 19, 2019
The post Rapport des résultats réels : le retour sur investissement de la personnalisation appeared first on Dynamic Yield.
Optimizely
FEBRUARY 19, 2019
As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. . Take my recent shopping behavior. It’s been cold and dark lately, so I’ve been planning my next vacation.
Dynamic Yield
FEBRUARY 19, 2019
The post Abandons du panier d’achat : une opportunité de 18 milliards de dollars appeared first on Dynamic Yield.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Inflow Insights
FEBRUARY 19, 2019
Would you switch to a new eCommerce platform if you knew it would throw off your entire fulfillment operation? That’s a rhetorical question; of course you wouldn’t. But in our experience in optimizing SEO for hundreds of eCommerce brands over the past 11 years, we’ve noticed some similarly poor habits when it comes to selecting an eCommerce platform.
Dynamic Yield
FEBRUARY 19, 2019
The post La situation de la personnalisation dans la messagerie électronique appeared first on Dynamic Yield.
OrderDynamics
FEBRUARY 19, 2019
Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% of the ecommerce market worldwide. Just go into any store and watch how many shoppers check their mobile phone at some point. They might use their mobile device to do some quick research, do some price shopping, or check something completely unrelated.
Dynamic Yield
FEBRUARY 19, 2019
The post Maîtriser la micro-segmentation pour la personnalisation appeared first on Dynamic Yield.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Dynamic Yield
FEBRUARY 19, 2019
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Dynamic Yield
FEBRUARY 19, 2019
The post ????????? ???????: ????????????? ??????????? ? $18 ???? appeared first on Dynamic Yield.
Dynamic Yield
FEBRUARY 19, 2019
The post La situation de la personnalisation dans le m-commerce appeared first on Dynamic Yield.
Dynamic Yield
FEBRUARY 19, 2019
The post Personalisierung durch Mikrosegmentierung beherrschen appeared first on Dynamic Yield.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Dynamic Yield
FEBRUARY 19, 2019
The post Realer Ergebnisbericht: Der ROI der Personalisierung appeared first on Dynamic Yield.
Dynamic Yield
FEBRUARY 19, 2019
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Dynamic Yield
FEBRUARY 19, 2019
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Dynamic Yield
FEBRUARY 19, 2019
The post Der Personalisierungsstand im mobilen Handel appeared first on Dynamic Yield.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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