Walmart Furthers Inclusivity by Letting Shoppers Choose Models that Match Their Body Type
Retail TouchPoints
MARCH 2, 2022
Walmart is helping ecommerce shoppers get a better idea of how clothes will fit them with Choose My Model, a digital experience that lets shoppers select from 50 models between 5’2” to 6’0” in height and sizes XS to XXXL. This solution lets shoppers put someone who matches their height, body shape and skin tone into product previews. The option is available on both the Walmart app and at Walmart.com and currently supports both private label and national brands, including Free Assembly, Scoop, So
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