Wed.Mar 02, 2022

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Walmart Furthers Inclusivity by Letting Shoppers Choose Models that Match Their Body Type

Retail TouchPoints

Walmart is helping ecommerce shoppers get a better idea of how clothes will fit them with Choose My Model, a digital experience that lets shoppers select from 50 models between 5’2” to 6’0” in height and sizes XS to XXXL. This solution lets shoppers put someone who matches their height, body shape and skin tone into product previews. The option is available on both the Walmart app and at Walmart.com and currently supports both private label and national brands, including Free Assembly, Scoop, So

Apparel 246
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Get It Together — Now Is The Time For Marketing Resource Management

Forrester eCommerce

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM? First, the most glaring and acute issue is that the 2020 pandemic forced companies […].

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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns. NMN’s programs, which generated $40 million in revenue in 2021, are designed to connect brand partners with the retailer’s 32 million customers and drive both digital performance and in-store engagement.

Channel 246
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Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester eCommerce

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM? First, the most glaring and acute issue is that the 2020 pandemic forced companies […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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eBay Unveils Trailblazers Collection to Celebrate Women’s History Month

Retail TouchPoints

Kicking off Women’s History Month with some kicks, eBay announced the exclusive drop of its Trailblazers Collection of sneakers inspired or designed by influential women in the sneakerhead community. The collection includes multiple women-inspired designs, such as the Nike Air Swoopes — created for WNBA icon Sheryl Swoopes — and the Air Jordan II Retro “Violette,” designed by Vashtie Kola, whose sneaker served as the first female-designed Air Jordan collaboration.

Fashion 246
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Mit diesen Tools steigern Sie Ihre Innovationsfähigkeit

Forrester eCommerce

Erfahren Sie mehr zu den Best Practices, die Tech-Führungskräften führender Unternehmen dabei helfen, einen nachhaltigen Innovationsansatz zu entwickeln.

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Proposed EU Data Act Places Industrial Platforms At The Heart Of Europe’s Technology Future

Forrester eCommerce

Europe’s proposed Data Act places the continent’s industrial firms at the heart of a plausible digital renaissance.

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Macy’s Announces $5 Billion Investment to Reach Equity, Sustainability Goals by 2025

Retail TouchPoints

Announcing a $5 billion social purpose platform named Mission Every One, Macy’s outlined the contours of its commitment to create positive social change. Through three pillars — people, communities and planet — the retailer will utilize its people’s talents and its heritage to create positive environmental and social impacts by 2025. Additionally, per a commitment made in November 2021, Macy’s will raise its minimum pay rate across all company businesses to $15 per hour by May 1, 2022.

Workshop 245
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394: Her Jewelry And Accessory Brand Exploded Using This Strategy With Yuliya Veligurskaya

My Wife Quit Her Job

I’m really excited to have Yuliya Veligurskaya on the show. Yuliya is a student in my Create A Profitable Online Store course and she runs a near 7 figure brand selling unique jewelry, bags, and accessories over at StudioCult.co. Even though jewelry, bags, and accessories are one of the hardest products to sell online, Yuliya has managed to create a successful ecommerce business without selling on Amazon.

Jewelry 156
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Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to “accelerate its leadership in video commerce.”. The new structure is designed to strengthen differentiation between QVC and HSN by giving each brand’s team direct control over its own merchandising, planning and programming, brand marketing, broadcast and ecommerce operations.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

In this Unbounce review, we’ll be introducing you to one of the better-known and most popular tools for boosting conversions in today’s digital world. Unbounce is a state-of-the-art landing page builder, with access to end-to-end intelligence for your campaigns. As many online entrepreneurs know, landing pages are often critical to growing your business.

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The Stores Strike Back Again. Again.

Steve Dennis

Physical retail isn’t dead. Boring, unremarkable retail is. Yet while the pervasively popular “retail apocalypse” narrative conveniently ignores the fact that many thousands of stores continue to open and that sales rung up in brick-and-mortar locations have grown every year since 2009, something far more interesting has actually been happening. A year before Covid-19 upended our world, I called attention to this phenomenon in my Forbes post “The Stores Strike Back.

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Decoding Keyword Difficulty in SEO

Digital Doughnut

Keyword difficulty is expressed as the percentage of all online documents which contain your search term or its close variants. In technical terms, it is the percentage of websites with your target keyword in their title or body of the text. The higher the keyword difficulty, the harder it will be difficult to rank for that keyword.

SEO 100
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Target plans $5B investment in operations, including 30 new stores

RetailDive

After growing its sales and stealing market share in recent years, the retailer is still hungry for new markets and customers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to find and solve customer pain points

Omniconvert

Discover why finding customer pain points is vital for your eCommerce business. Learn how to solve their problems and complaints effectively. The post How to find and solve customer pain points appeared first on Omniconvert Ecommerce Growth Blog.

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Nordstrom promises momentum in 2022 after steady holiday quarter

RetailDive

After posting healthy margins and profits, the retailer is raising expectations for its full-line and off-price businesses, but some analysts are skeptical.

Retail 98
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Amazon Fresh associates push for $25 an hour minimum

RetailWire

Workers at an Amazon Fresh store in Seattle are calling on their fellow associates to get behind a push to organize the workplace. The associates seek higher pay (a $25 an hour minimum), longer breaks, a more flexible attendance policy and other benefits. Current starting pay at the store is $18.25 an hour.

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3D printing brings customization to the supply chain

RetailDive

Advances in additive manufacturing could have wide-reaching effects, even changing how supply chains are designed long-term, one analyst said.

Supplies 121
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Digital Doughnut

Spring is in the air, and that means that Easter is just around the corner. It is now one of the biggest retail opportunities of the year for many, and there is a lot that can be done to help businesses capitalise on this time of year if you get your marketing strategy right.

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Walmart moves further into livestream shopping

RetailDive

The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.

Retail 111
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How to Price a Product: Strategies and Methods For Retail

Korona

Pricing merchandise is a crucial aspect of running a business. A lot goes into finding a sweet spot for each of your products, whether you’re a brand new business entering the market or an established company offering a new line. The importance of pricing cannot be overstated, as it has a direct impact on your business’s sales, profit margin, and beyond.

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Ralph Lauren exec Howard Smith resigns

RetailDive

Smith resigned as chief commercial officer following an investigation into conduct that the company said violated its business ethics code.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Anti-Bullying Squad: How A 13 Years Old Girl Decided To Confront The Social Issue Of Bullying?

Ecommerce Guru

Schools and campuses can become the hotspot for the practice of aggressive and unwanted behaviour – bullying. It not only makes a kid terrified and embarrassed but also ends up with severe problems like anxiety, low self-esteem and depression. Every child out of five is being bullied, whether at their school or any place outside. The National Crime Victimization Survey has reported that about 22% of school students between 12-18 years have to experience bullying. […].

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Purple makes CEO appointment official

RetailDive

Robert DeMartini takes the helm after being named acting chief executive in December.

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How Robotic Process Automation Can Contribute To Retail Growth

RetailMinded

In the retail industry, robots are commonplace. Many retailers use robots as coworkers in factories, warehouses, and shops. Some even perform critical tasks to complete the entire retail process. But can Robotic Process Automation (RPA) take retail automation to the next level? The retail industry has been employing RPA to smoothen its operations and gain growth momentum to overcome multiple problems.

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Walmart rolls out try on tech

RetailWire

Walmart is rolling out Chose My Model, a virtual try on technology developed by its Zeekit group. The retailer acquired Zeekit in May. “Everything comes back to providing the customer with the confidence to make that purchase,” said Denise Incandela, executive vice president of apparel and private brands for Walmart U.S. “We want to have a best in class shopping experience online and we feel like this is shopping of the future and we wanted to lead the way.”.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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RFM Modeling

Dynamic Yield

RFM modeling and custom predictive analytics for your personalization program The Strategy team at Dynamic Yield is uniquely skilled at using innovative Machine Learning systems and advanced data analytics to help organizations deliver superior outcomes, minimize pain points, and rapidly modernize their experience optimization programs. Strategic Services Proper personalization requires collecting, analyzing, and actioning data […].

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Audio book visionary has died

RetailWire

Duvall Hecht, who turned his daily commute to work into Books on Tape, has died at the age of 91 from congestive hear failure. Mr. Hecht, who won an Olympic gold medal in rowing, was working at a brokerage firm when the idea for audio books came to him.

Books 40
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Event Terms and Conditions

Dynamic Yield

EVENT TERMS AND CONDITIONS Your participation in the Shoptalk Ultimate Driving Experience event scheduled to take place at SpeedVegas, 14200 S Las Vegas Blvd, Las Vegas NV, 89054 on Tuesday, March 29, 2022. (the “Event”) shall be deemed to constitute your full acceptance of these Terms and Conditions (“Terms”). BY REGISTERING FOR THE EVENT YOU ARE […].

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Apple cuts off device sales in Russia

RetailWire

Apple has stopped the sales of its products in Russia. “We are deeply concerned about the Russian invasion of Ukraine and stand with all of the people who are suffering as a result of the violence,” Apple said in a company statement. “We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the region.”.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio