How David’s Bridal Went From Bridal-Dress Domination to the ‘Walmart of Weddings’ and Its Second Bankruptcy Filing in 5 Years
July 19, 2023
David’s Bridal, the largest bridal retailer in the U.S., has experienced a tumultuous journey from its founding in 1950 to its recent second bankruptcy filing. The company initially thrived by offering affordable wedding dresses but faced challenges as the bridal industry evolved and online shopping became popular. David’s Bridal attempted to appeal to higher-end brides and partnered with renowned designer Vera Wang, but it struggled with debt and changing consumer preferences. Following its recent bankruptcy, the company has reached a deal with Cion Investment Corp, which will allow it to continue operating as a scaled-down business with most of its stores remaining open.
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