Thu.Dec 05, 2024

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Five Steps to Drive Customer Growth With PLG

Forrester eCommerce

Long practiced in emerging companies, product-led growth (PLG) has been touted as one of the fastest ways for B2B firms to grow. Perhaps even more compelling than rapid growth is the lower cost of sales in PLG motions.

B2B 195
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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals.

eCommerce 281
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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

If you stop to think about it, we must be a little crazy to expect so many things from store associates today. We want them to be brand ambassadors. When your store is full of associates who love the brand and live it, they will draw in customers. Excellent brand ambassadors are like traffic magnets. Of course, they need to be product experts. They need to keep track of what’s new, what’s unique to their location and what just went on sale.

POS 213
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A Look Under The Hood Of Our New Forrester Wave™ Report

Forrester eCommerce

You know it. You love it. And now you’ll love it more. Get an inside look at the recent changes made to the iconic Forrester Wave™ report.

Customer 221
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Etsy Taps Depop CEO as New President and Chief Growth Officer as Marketplace Faces Critical ‘Inflection Point’

Retail TouchPoints

Amid increasing competition , handmade marketplace Etsy has announced a series of executive appointments and departures, aimed at advancing its mission to “ keep commerce human ” while putting the business back on a growth path. Kruti Patel Goyal, current CEO of Etsy subsidiary Depop and a long-time Etsy executive, has been appointed to the newly created role of President and Chief Growth Officer.

Gifts 263
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Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Forrester eCommerce

Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine.

eCommerce 195

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Capitalize On A CRM Strategy That Leverages Top Emerging Technologies

Forrester eCommerce

CRM continues to be a hot investment area for enterprises. Our data shows that close to 70% of organizations plan to increase their CRM investments over the next year. Why? Because CRM is at the heart of all customer operations that directly impact company revenue Emerging technologies are boosting its power.

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Washington, D.C. AG Sues Amazon for Secretly Excluding Prime Delivery to High-Crime Zip Codes

Retail TouchPoints

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. zip codes while continuing to charge full price for its Amazon Prime service to the approximately 48,000 Prime members living there. The suit, filed in the District’s Superior Court, alleges that in June 2022 Amazon made a secret internal decision to stop using its fleet of branded trucks to make Prime deliveries to DC zip cod

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The Automation Paradox Strikes Again: Lessons From Woolworths “Amazon Era” Productivity Play

Forrester eCommerce

Recent worker strikes at Woolworths’ distribution centers in Australia have reignited concerns over the use of AI-powered productivity systems in the workplace. In early 2024, Woolworths introduced the “Coaching and Productivity Framework,” a new worker performance management program aimed at monitoring and optimizing workers output across warehouses.

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NRF Expects Returns to Ramp Up Again in 2024, Accounting for 16.9% of Annual Sales

Retail TouchPoints

Total returns are projected to reach $890 billion in 2024, up from the estimated $743 billion of merchandise returned in 2023 , according to a new report from the National Retail Federation and Happy Returns , a UPS company. This would account for 16.9% of retailers’ annual sales in 2024, increasing from 14.5% in 2023. And even though returns occur throughout the year, they are more prevalent during (and after) the holiday season.

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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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AI Shopping Assistants and Chatbots in Customer Experience | Salsify

Salsify

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their shoppers.

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Five Below taps Forever 21 exec as CEO

RetailDive

Retail vet Winnie Park will take the top spot. Meanwhile, the teen retailer increased its guidance.

Retail 119
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What’s The Difference Between Buyer’s Journey Maps and B2B Revenue Waterfalls?

Forrester eCommerce

I recently had the opportunity to write a research report with Vicki Brownto tackle questions that we often get from clients: What is the difference between a buyer’s journey map and a revenue waterfall and do they work together?

B2B 221
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David’s Bridal, Five Below among new DoorDash partners

RetailDive

The additions are part of the on-demand delivery service’s plan to expand its retail offerings.

Retail 116
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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The Wait Is Nearly Over: Wendy’s Countdown to the Return of Frosty Key Tags

RetailWire

Want a free Frosty with each visit to Wendy's? Get a Frosty Key Tag.

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Chewy raises full-year guidance as it beats Q3 expectations

RetailDive

The online pet retailer saw net sales increase nearly 5% driven by strength in its Autoship subscription service and nondescretionary categories.

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Keywordless Search Ads Are Coming

Practical eCommerce

The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.

eCommerce 104
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Black Friday weekend shopping traffic exceeds NRF predictions

RetailDive

More consumers made purchases during the five-day period than anticipated, and both stores and mobile shopping saw gains year over year.

Mobile 115
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Microsoft and OpenAI Innovators Weigh in on AI’s Future

RetailWire

AI's future is quickly becoming the present.

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Shrink down at Dollar General after backing away from self-checkout

RetailDive

Hurricanes took a toll in the third quarter and into the fourth, leading the discounter to lower its guidance slightly for the year.

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Amazon Sued for Excluding Low-Income Neighborhoods From Prime Delivery

RetailWire

Amazon is facing a DC lawsuit over alleged deceptive business practices.

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Walmart CEO predicts grocery inflation will continue in early 2025

RetailDive

The retailer also aims to grow sign-ups for Walmart+ after initially downplaying the membership program, Doug McMillon said at a Morgan Stanley event.

Events 111
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Mass Recall of Several Vegetables Prompts Quality Control Concerns in the Farming Industry. Here’s Why

RetailWire

The mass recall includes a variety of mixed vegetable medleys.

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Using a Gaming Payment Gateway to Monetize Your Game’s Web Shop

FastSpring

Setting up a web shop for players to buy subscriptions or in-game items outside of mobile app marketplaces is a great way to create additional revenue streams for your game while saving on steep marketplace fees. But in many instances, just setting up the web shop is only part of the process — you’ll need to set up some sort of payments solution, too.

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Costco Will Close All of Its Stores for 24 Hours

RetailWire

Costco members will have to get their supplies in advance.

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New Ecommerce Tools: December 5, 2024

Practical eCommerce

This week's installment includes updates on virtual stores, tax management, cross-border commerce, circular packaging, sponsored products, product images, and more. The post New Ecommerce Tools: December 5, 2024 appeared first on Practical Ecommerce.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Sneaky, Costly Business of Ecommerce Fraud and How to Spot It 

ESW

Fraud is no longer just an occasional nuisance; its a costly threat. According to Juniper Research, financial losses were projected to exceed $48 billion in 2023. It’s no wonder, then, that brands with international DTC channels face unique challenges when it comes to managing fraud. Ecommerce fraud is an insidious adversary partly because fraudsters are becoming increasingly sophisticated, using tactics that can lead to severe financial losses and harm your brands reputation.

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Warning: The Mobile Endpoint In Your Pocket May Be Just As Vulnerable As Your Desktop

Forrester eCommerce

Microsoft Windows is the dominant desktop operating system globally, which is a primary reason why hackers target Windows continually, because even with a very low success rate due to Windows’ extensive protections, hackers know that their chances of conquest are better than on MacOS or other operating systems.

Mobile 195
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2024 Cyber Five Ad Trends: Black Friday and Cyber Monday Stats Across Google, Amazon, and Meta

CPC Strategy

Ecommerce 2024 Cyber Five Ad Trends: Black Friday and Cyber Monday Stats Across Google, Amazon, and Meta By Andy Taylor Dec 05 2024 The period between Thanksgiving and Cyber Monday, known as the Cyber Five, is a clear mile marker to start holiday shopping for many consumers, and, as such, is a pivotal stretch for many marketers. Here we’ll take a look at some of the key trends that emerged from this year’s Cyber Five for Tinuiti clients under management, including how the shift in

Blog 59
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Casillero del Diablo Zero hits shelves

TalkingRetail

Casillero del Diablo has launched of Casillero del Diablo Zero, a dealcoholised wine, in response to the growing demand for non-alcoholic drinks.

Retail 59
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.