Thu.Mar 16, 2023

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How To Collect and Leverage Customer Experience Data | Salsify

Salsify

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online.

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Avoid A Bot Waterloo

Forrester eCommerce

I don’t follow the Eurovision song contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners – Celine Dion, Måneskin – have achieved global success afterwards. This year, though, an article about Eurovision got my attention.

Article 349
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. “The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton bra

SEO 321
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It’s 10 p.m. — Do You Know Where Your Data Is Going?

Forrester eCommerce

Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign.

Mobile 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. To succeed in reaching potential customers where they are, your team must employ a culturally competent localization strategy to establish a competitive advantage.

Consumer 290
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Consumers Push Back On Price, Forcing Companies To Seek New Growth

Forrester eCommerce

High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. Not all of that is considered “real” spending – that is, people buying more stuff.

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More Trending

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Impressions From Mobile World Congress 2023

Forrester eCommerce

Mobile World Congress 2023 shows that there is still a lot of dynamism in the tech sector and gives attendees insights into networks, cloud infrastructure, and the emerging world of connected solutions.

Mobile 195
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Square Launches Accelerator Program for Black and Hispanic Retail Entrepreneurs

Retail TouchPoints

Forward , a new accelerator program designed to help Black and Hispanic retailers overcome systemic hurdles, will fund an inaugural cohort of 25 early-stage companies with $20,000 each plus exclusive access to training developed in partnership with 1863 Ventures. The Forward program is sponsored by Square along with Social Change Fund United (SCFU) , which was co-founded by NBA champion and entrepreneur Dwyane Wade, one of the Forward program’s mentors.

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How to optimize your ecommerce product pages

Fastr

Optimizing your ecommerce product pages is essential for driving sales and increasing conversions. A well-optimized product page can make the difference between a customer quickly moving on to the next website or making a purchase.

eCommerce 130
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How MapTiler Doubled The Number of Countries They Sell In Using Strategic Partnerships

FastSpring

From 2015 to 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers. I chatted with Tom Armitage, MapTiler’s Senior Technical Writer, about how MapTiler uses strategic partnerships to grow its global customer base. 1.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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GNC’s chief executive officer left in January, won’t be replaced

RetailDive

Josh Burris, who joined the supplement retailer in 2019, took over as CEO two years ago just after it exited bankruptcy with new ownership.

Retail 113
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Primark Launches New Initiatives to Promote Clothing Durability and Repair

365 Retail

Primark has announced a series of new initiatives aimed at promoting clothing durability and repair. The move is part of the company’s commitment to become a more circular business in line with its long-term sustainability strategy, Primark Cares. According to a leading climate action NGO, WRAP, wearing clothes for longer can significantly reduce the environmental impact of clothing.

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Lime Crime launches makeup into Sally Beauty

RetailDive

Lime Crime CEO Andrea Blieden discusses the value Sally’s unique customer base offers as the brand rapidly expands its wholesale presence.

Customer 109
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The 5 Best Social Media Rewards Campaigns

Smile.io

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. Social media is an incredibly powerful tool for building a sustainable brand community.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Five Below to expand higher-priced Five Beyond concept to 400 stores

RetailDive

The retailer will also open 200 locations this year as it looks to expand its shop-in-shop of products over $6.

Retail 124
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Dollar General says customers cut back on discretionary purchases

RetailWire

Dollar General posted a 5.7 percent gain in same-store sales in the most recent quarter as its customers purchased everyday staples but reduced spending on discretionary purchases.

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Over half of Gen Alpha watch shopping content: report

RetailDive

Many kids get ideas about new products and brands by watching haul and unboxing videos, according to a report by Morning Consult.

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E-Commerce Fraud: How to Protect Your Business and Customers

Ecommerce Guru

E-commerce has revolutionised the way we shop, but with its convenience comes the risk of fraud. In 2020, e-commerce fraud […] The post <strong>E-Commerce Fraud: How to Protect Your Business and Customers</strong> appeared first on Ecommerce Guru.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify execs say Deliverr is key in building fulfillment network distinct from Amazon

RetailDive

An asset-light network of warehouse partners will help the company build its capabilities for merchants in a more cost-effective manner, its CFO said.

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Announcement: Square Raises Their Rates and Fees

Korona

On March 1st Square announced that they will be making several changes to their pricing and fees across different aspects of their company. According to the announcement, the decisions were made so that the POS provider “ can invest in our platform, create new features, and continue expanding the value Square provides its sellers.” These changes are effective starting April 11, 2023.

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Yardbird to open 11 new showrooms

RetailDive

While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.

Outdoor 104
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How Digital Commerce Can Survive and Thrive in Times of Inflation

Pivotree Blog

According to a recent analysis by the New York Times , inflation is down from its painful peak “but remains uncomfortably rapid.” With rising supply chain and operating costs—plus evolving consumer demands—commerce businesses feel the pressure to adapt. How can you survive and thrive? In this blog post, we’ll explore the impact of inflation on digital commerce.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kohl’s marketplace gives Lands’ End a much-needed boost

RetailDive

Amid a raft of declines, revenue from third-party sellers was up year over year, and the brand will soon add Macy’s marketplace to the roster.

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How to Make Your Thrift Store Stand Out

Korona

Whether you’re the proud owner of a charming thrift store or just getting started in the resale business , making your store stand out is vital to success. After all, in this ever-evolving retail landscape, customers have plenty of options, and you’ll want to make sure they choose you! So, how do you stand out? It can be overwhelming, but don’t worry, we have some tips and tricks to help you create an amazing thrift store shopping experience for your customers.

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Peloton manufacturer announces layoffs, North Carolina facility closure

RetailDive

The retailer acquired Precor in 2020 as a manufacturing subsidiary, but has been exploring the unit's sale as it restructures.

Retail 103
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Observability In Retail Digital Transformation – A Complete Guide

RetailMinded

Digital transformation is good, but it has challenges that can become persistent blockers to its potential. A good example is the inefficiency of traditional monitoring tools in examining data flow in the systems involved in running a business. As a way of conquering emerging problems, business managers and owners in the retail industry have had to employ new approaches, such as observability, to help in data management.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Big Lots reports furniture shortages after largest supplier abruptly closes

RetailDive

The shutdown of vendor United Furniture Industries pressured the discount retailer's e-commerce sales.

eCommerce 110
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The Risks Of Focusing Solely On Paid Traffic And Ignoring SEO For Ecommerce

Shopping Signals

Are you an ecommerce store owner looking for ways to increase traffic and boost sales? You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved. Ignoring SEO will cost you in the long run and result in lost profits.

SEO 52
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Why Funko is destroying at least $30M worth of toys

RetailDive

The company faced high storage costs and inefficiency in its fulfillment operations as surplus stock piled up.

Toys 104
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5 Major Pain Points for Software Companies

Digital Doughnut

Software companies today face numerous challenges in the rapidly changing tech landscape. Developing software applications, maintaining them over time, and adapting to new technology are just a few of the difficulties they must overcome.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib