Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. The two situations require very similar marketing and technical skills, but incredibly different approaches.

B2C 218

B2C B2B Marketing Technology 218

Canadian Special Events

DECEMBER 25, 2018

The team at e=mc 2 events landed a dream event when their client came to them with dreams of their own. Ones that would immediately set their minds spinning with imagination and big, bold, out of the box ideas. This wasn’t just any client, this group of disruptors was charged up and looking for a partner to build a conference like no one had ever seen before.

Events 103

Events Magazine Technology Demo 103

CPC Strategy

DECEMBER 25, 2018

Choosing to advertise on Facebook seems like a no-brainer; with 2.27 billion monthly active users, Facebook is the widest-reaching social network in the. > Read More. The post 4 Facebook Ad Testers to Ensure You’re Compliant appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 54

Blog Marketing Retail 54

Smile.io

DECEMBER 25, 2018

Your brand’s success can be measured in a number of ways. From sales to the number of customers you have to how many people have heard of you, there are any number of intangible ways to measure it.

Customer 36

Customer 36

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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