Thu.Dec 01, 2022

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4 Product Content Management Tips | Salsify

Salsify

Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it. Ecommerce Strategy Operational Efficiency

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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We

Retail 104
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How to Use Smart Bidding in Google Ads

Store Growers

If you’ve worked with Google Ads, you might have come across the term Smart Bidding. This is a collection of bidding strategies that heavily use Google’s automation to find potential customers for your business.

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Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retail TouchPoints

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring its effects. Latest figures from the Office for National Statistics show a 0.5%

Retail 97
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

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TJ Maxx, Marshalls owner is dominating off price

Retail Dive

The retailer’s dedication to offering name-brand goods is helping it outpace rivals Ross and Burlington, and take more share from department stores

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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Retail TouchPoints

Macy’s is expanding its partnership with FIT:MATCH to include the company’s body-scanning bra fitting experience in 10 retail locations.

More Trending

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15 New Year email examples for your next email campaign

Omnisend

Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place.

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H&M, DoorDash Eliminate a Combined 2,750 Jobs as Retail Layoffs Continue

Retail TouchPoints

Retail industry companies are continuing to trim their headcounts: H&M cut 1,500 jobs and DoorDash announced it would let 1,250 employees go on March 1, 2023.

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Dollar General’s sales up 11%, but costs are still tempering profits

Retail Dive

Earnings at the discounter missed estimates, and the company lowered its guidance for the year as supply chain costs and sales mix weigh on margins

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CSG Helps Retailers Build and Deploy Quantifiable Customer Experiences

Retail TouchPoints

SaaS platform CSG has launched CSG Xponent Ignite, a customer engagement solution designed to enable businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

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Victoria’s Secret is leaning on discounts to get through the holiday

Retail Dive

CEO Martin Waters said consumer caution will make it “a tough December across retail,” but some of the lingerie giant’s challenges are its own

Retail 88
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Batteries Plus Rewires its Digital Shopping Experience

Retail TouchPoints

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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Foot Locker opens $40M Nevada distribution center for West Coast

Retail Dive

The facility will serve more than 300 stores and cut shipping times in the region by more than 50

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Celebrate Your Retail Employees With These 7 Thoughtful Gifts

The Retail Doctor

Looking for an awesome and inspiring gift for your retail employees? The Retail Doctor has the answer with this gift guide for 2022. But let’s step back. Employee Management Employee appreciation

Gifts 81
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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House passes bills to avert US rail shutdown, add paid sick leave

Retail Dive

The vote comes just two days after President Joe Biden urged congressional intervention, warning “a rail shutdown would devastate our economy &rdquo

Retail 82
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Cyber Week 2022 Results

ROI Revolution

Cyber Week 2022 was a record-breaking shopping event despite rising inflation rates, higher costs to advertise, and continued supply chain strain.

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Forever 21 debuts metaverse collection on Roblox

Retail Dive

With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online

Retail 81
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10 Retail Sales Training Tips For the Holidays

The Retail Doctor

The holidays are here, and I'm convinced some of you will have banner retail sales. Because you have set aside the pessimism and disappointment of the last several months for action. You don't have much time, so here are my retail sales training tips: Retail Holiday Sales Retail Sales Training

Retail 72
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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FedEx and Cart.com launch data-sharing alliance for e-commerce fulfillment

Retail Dive

The logistics giant gains a deeper look into pre-purchase behaviors, while the e-commerce platform gets access to post-purchase insights

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Your holiday checklist for campaign success

Liveintent

Let’s face it, while the holidays can be wonderful they can also be really stressful. And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most.

Gifts 98
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Everlane scores $25M term loan from Gordon Brothers

Retail Dive

The direct-to-consumer brand will use the money to support its growth, all while keeping its focus on sustainability and transparency

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JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership

Retail TouchPoints

JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet Boys performing songs from their first-ever Christmas album.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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The Rewards Program Checklist: Holiday Edition

Smile.io

Is your online store ready for the holiday rush? The months of November and December are the biggest two months of the year by ecommerce revenue  with Black Friday Cyber Monday (BFCM) and holiday shopping being the biggest ecommerce events of the year!

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Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions

PERQ

In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience.

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The Complete Guide to Ecommerce Advertising

eCommerce CEO

Ecommerce advertising is a huge industry and constantly evolving alongside social and technological changes. This makes it hard to stay up to date on current. Read more. Ecommerce Marketing

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All You Need To Know About IT Layoffs In 2022

Ecommerce Guru

Elevated businesses have announced employment freezes, slowdowns, and in some cases, large-scale layoffs in the wake of declaring record values, massive hiring targets, and ambitious development projections.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

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Identifying Your Critical Chat Integrations For Employee Enablement

Forrester Digital Transformation

… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility.

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The best time to send SMS (2022 research)

Omnisend

Reading Time: 6 minutes. With ecommerce brands upping their text message sends by more than 75% in the first half of 2022, SMS is rapidly becoming a must-have marketing channel for merchants and marketers alike. While the success of your SMS campaign is mostly determined by the content of your messages, their timing can be just as important. After all, even the best copy won’t save you from an unsubscribe if your SMS wakes someone up at 3 AM.

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Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Forrester Digital Transformation

The last six months of labor headlines have been a switcheroo for anyone following the tech industry. We’ve gone from heady reports of companies competing to buy talent and onboarding hundreds of new employees every week to almost daily reports of the latest layoffs.

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Why Good Businesses Shouldn’t Fear Recession

Digital Doughnut

Recession tests the health of a business, makes it necessary for a business to be fit, to get in shape. In all these ways, recession is a spur to sustainable growth, rather than the surface growth of a rising economic tide. Strategy & Operations

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.