Thu.Dec 01, 2022

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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge , is being launched in partnership with Microsoft’s PromoteIQ solution. “We are thrilled to collaborate with Microsoft and offer brand partners a highly effective, omnichannel approach in order to increase brand exposure to our members,” said Rachael Vegas, EVP and Chief Merchandising Office

Retail 328
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Identifying Your Critical Chat Integrations For Employee Enablement

Forrester eCommerce

… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […].

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Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retail TouchPoints

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring its effects. Latest figures from the Office for National Statistics show a 0.5% drop in spending last month, with a 1.6% decrease in food sales. But cutting marketing budgets, as suggested by the new cost-of-living tsar David Buttress, is short-sighted.

Document 304
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Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Forrester eCommerce

The last six months of labor headlines have been a switcheroo for anyone following the tech industry. We’ve gone from heady reports of companies competing to buy talent and onboarding hundreds of new employees every week to almost daily reports of the latest layoffs. Perhaps the greatest bubble indicator was that in 2021, there were […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Retail TouchPoints

Macy’s is expanding its partnership with FIT:MATCH to include the company’s body-scanning bra fitting experience in 10 retail locations. Customers trying the FIT:MATCH experience can use their measurements to shop personalized Bali and Maidenform product selections that have been chosen specifically for their body shapes. The process also will provide data analytics to the retailer and the brands, allowing them to better serve customers.

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Crucial Intel: Customer Obsession Matters

Forrester eCommerce

This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […].

Customer 150

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15 New Year email examples for your next email campaign

Omnisend

Reading Time: 9 minutes. The New Year is just around the corner. And that makes it a great time to start sending out New Year emails to your customers to engage and convert them. So, if you’re looking for New Year email examples for inspiration, you’ve come to the right place. Whether you want to promote a new product or service or just share a celebratory message, New Year emails could help build a strong relationship with your customers.

Customer 155
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CSG Helps Retailers Build and Deploy Quantifiable Customer Experiences

Retail TouchPoints

SaaS platform CSG has launched CSG Xponent Ignite, a customer engagement solution designed to enable businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. Xponent Ignite aims to deliver industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate customer touchpoints to drive immediate value to the consumer.

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4 Product Content Management Tips | Salsify

Salsify

Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it.

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Batteries Plus Rewires its Digital Shopping Experience

Retail TouchPoints

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers. As part of its new web platform, Batteries Plus will: Focus on performance improvements; Review individual site categories; Optimize the online shopping journey through the addition of new features; and.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Your holiday checklist for campaign success

Liveintent

Let’s face it, while the holidays can be wonderful they can also be really stressful. And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible.

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JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership

Retail TouchPoints

JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet Boys performing songs from their first-ever Christmas album. Audience members tuning in to the JCP Live Holiday Spectacular will be eligible to receive prizes from the on-air advent calendar as well as the opportunity to win $50 JCPenney gift cards. The livestream event also marks the beginning of JCPenney’s three-year partnership with Feeding America , which the retailer will kick off with a $50,

Gifts 189
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TJ Maxx, Marshalls owner is dominating off price

RetailDive

The retailer’s dedication to offering name-brand goods is helping it outpace rivals Ross and Burlington, and take more share from department stores.

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The Complete Guide to Ecommerce Advertising

eCommerce CEO

Ecommerce advertising is a huge industry and constantly evolving alongside social and technological changes. This makes it hard to stay up to date on current. Read more.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Cyber Week 2022 Results

ROI Revolution

Cyber Week 2022 was a record-breaking shopping event despite rising inflation rates, higher costs to advertise, and continued supply chain strain. In this article, get a clear picture of Cyber Week 2022 results with stats, trends, and data, plus insight into how current ecommerce concerns impacted the busiest shopping period of the year. Cyber Week (also known as Cyber 5) : The five-day period encompassing Thanksgiving through Cyber Monday.

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Dollar General’s sales up 11%, but costs are still tempering profits

RetailDive

Earnings at the discounter missed estimates, and the company lowered its guidance for the year as supply chain costs and sales mix weigh on margins.

Supplies 107
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Empowering store associates to transform your retail customer experience

365 Retail

There is no denying that modern retail technology – and digitisation of the retail sector – is transforming everything about what shoppers want and how a retail organisation operates. Digital shopping through eCommerce and mCommerce platforms have fast become the go-to for many customers looking for a quick, hyper-personalised and flexible retail experience from the comfort of their own home – or on the go.

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Victoria’s Secret is leaning on discounts to get through the holiday

RetailDive

CEO Martin Waters said consumer caution will make it “a tough December across retail,” but some of the lingerie giant’s challenges are its own.

Consumer 107
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions

PERQ

In today’s marketplace, growing and sustaining renter conversions has evolved into a science, rewarding evidence-driven marketers with the ROI that’s simply not feasible when marketing decisions are driven by hunches, personal preferences, or even past experience. That “evidence” bit can be a tough nut to crack when you can’t tell with mathematical certainty how peers and competitors are performing, how prospect behaviors are evolving, and what tactics (or combinati

Books 69
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House passes bills to avert US rail shutdown, add paid sick leave

RetailDive

The vote comes just two days after President Joe Biden urged congressional intervention, warning “a rail shutdown would devastate our economy.

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Why Good Businesses Shouldn’t Fear Recession

Digital Doughnut

Recession tests the health of a business, makes it necessary for a business to be fit, to get in shape. In all these ways, recession is a spur to sustainable growth, rather than the surface growth of a rising economic tide.

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Amazon touts record Black Friday weekend sales

RetailDive

However, the retailer declined to share exact figures from the shopping event.

Events 111
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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ChannelAdvisor and CommerceHub Named Top Channel Management Providers by Digital Commerce 360

ChannelAdvisor

On the heels of the completion of the acquisition of ChannelAdvisor by CommerceHub , ChannelAdvisor – a CommerceHub company, and CommerceHub were ranked as the No. 1 and No. 2 channel management providers in the 2023 Digital Commerce 360 Leading Vendors to the Top 1000 Retailers Report. This marks the 11th consecutive year at the top of the list for ChannelAdvisor.

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Everlane scores $25M term loan from Gordon Brothers

RetailDive

The direct-to-consumer brand will use the money to support its growth, all while keeping its focus on sustainability and transparency.

Consumer 102
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All You Need To Know About IT Layoffs In 2022

Ecommerce Guru

Elevated businesses have announced employment freezes, slowdowns, and in some cases, large-scale layoffs in the wake of declaring record values, massive hiring targets, and ambitious development projections. It’s the stripe bust all over again, but without the adorable sock puppet and with a pandemic, the world can’t seem to get over it.

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Forever 21 debuts metaverse collection on Roblox

RetailDive

With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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ChannelAdvisor and CommerceHub Named Top Channel Management Providers by Digital Commerce 360

ChannelAdvisor

On the heels of the completion of the acquisition of ChannelAdvisor by CommerceHub , ChannelAdvisor – a CommerceHub company, and CommerceHub were ranked as the No. 1 and No. 2 channel management providers in the 2023 Digital Commerce 360 Leading Vendors to the Top 1000 Retailers Report. This marks the 11th consecutive year at the top of the list for ChannelAdvisor.

Channel 52
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FedEx and Cart.com launch data-sharing alliance for e-commerce fulfillment

RetailDive

The logistics giant gains a deeper look into pre-purchase behaviors, while the e-commerce platform gets access to post-purchase insights.

eCommerce 101
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Retailers feel good about increased stock levels

RetailWire

Dick’s Sporting Goods, Lowe’s and Walmart are three retailers that feel much better about their inventory positions for the holiday season than they did at this time last year. “We’re really thrilled that we have in stock for Q4 inventory for the first time in a few years that’s going to be robust,” said Dick’s CEO Lauren Hobart.

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Foot Locker opens $40M Nevada distribution center for West Coast

RetailDive

The facility will serve more than 300 stores and cut shipping times in the region by more than 50%.

Shipping 102
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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio