Wed.Aug 11, 2021

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Promotions And Offer Management Providers Want To Help You Deliver Personalized And Compelling Incentives

Forrester eCommerce

Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints.

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22 Marketing Techniques That Cost You Time, Not Money

Kissmetrics

Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.

Marketing 325
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How To Crack The Code On B2B Recruiting

Forrester eCommerce

Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop? Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […].

B2B 318
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The Ultimate Guide to Google Ads Campaign Management

Kissmetrics

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Open Finance Will Reshape The Relationship Between Banks And Their Customers

Forrester eCommerce

Open finance will change little in the next couple of years — but will transform financial services over the coming decade.

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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Websites allow users to access your website from anywhere in the world. A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Even if you have a “.com” com” English-only site, you may very well be an international business by default. The problem? Those people live very different lives.

PPC 286

More Trending

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367: How To Use Instagram DM Automation To Grow Your Sales With Natasha Takahashi

My Wife Quit Her Job

Today I have my friend Natasha Takahashi back on the show. Natasha is the founder of the School Of Bots and she is my go to when it comes to bots and automation. In this episode, we discuss Instagram DM automation which is going to be a huge driver of sales for ecommerce. In fact, Instagram Automation is one of the main reasons that I’m building up my Instagram account right now.

eCommerce 156
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Bed Bath & Beyond Mexico Launches Algorithm-Powered Search Personalization Tool

Retail TouchPoints

Bed Bath & Beyond Mexico will deploy Algonomy FIND to offer shoppers algorithmically personalized commerce search experiences on its digital store. The platform will integrate with Adobe’s Magento ecommerce platform and leverage real-time shopper behavior to personalize search results. FIND uses Algonomy’s real-time streaming catalog to help ensure that any changes are indexed in real time and product attributes are always up to date.

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Why MakeWebBetter Is The Best HubSpot Agency For You?

MakeWebBetter

MakeWebBetter initially started in 2016, with an aspiration to relieve the path of digital marketing with numerous WordPress WooCommerce extensions, has established itself as one of the best HubSpot agencies. MakeWebBetter is the fastest-growing eCommerce agency. It has professed its name in WordPress, WooCommerce, and HubSpot domains. MakeWebBetter is a renowned name in the industry […].

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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

While Amazon and Alibaba have been the predominant online marketplaces for several years, the field is becoming more crowded, with new players entering the fray seemingly every day. These range from peer-to-peer platforms like eBay to third-party marketplaces integrated into traditional ecommerce operations like that of Walmart — and hundreds of variations in between.

Other 147
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. “It’s the most competitive time of the year…” I know: It’s too early for carols. But what it’s not too early for is your eCommerce holiday email marketing campaigns.

Marketing 144
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The demise of the department store? Not so fast

RetailDive

Department stores still have a strong value proposition, if only they can reimagine their experience, write Alvarez and Marsal's Mohit Mohal and Jonathan Sharp.

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Is Your Brand Using These 3 Strategies for Success With Retailers?

ChannelAdvisor

As a brand, you already know how important it is to maintain strong relationships with retailers. But that doesn’t mean it’s easy. From monitoring product listings to keeping track of pricing and promotions, plus many more tasks in between, there’s a lot to manage. And it can be difficult to know if you’re doing everything right. To help, ChannelAdvisor’s brand specialists came together for a seminar to discuss insights on what makes for truly effective retail diplomacy.

Seminar 98
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Amazon strikes back at Visa fees with surcharge

RetailDive

Retail titan Amazon is taking on Visa by imposing a surcharge in one part of the world and leaving open the possibility of extending it elsewhere to fight what it calls "Visa's high cost of payments.

Retail 116
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Is Your Brand Using These 3 Strategies for Success With Retailers?

ChannelAdvisor

As a brand, you already know how important it is to maintain strong relationships with retailers. But that doesn’t mean it’s easy. From monitoring product listings to keeping track of pricing and promotions, plus many more tasks in between, there’s a lot to manage. And it can be difficult to know if you’re doing everything right. To help, ChannelAdvisor’s brand specialists came together for a seminar to discuss insights on what makes for truly effective retail diplomacy.

Seminar 98
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Target unveils new private label pet food

RetailDive

Cat and dog brand Kindfull — which includes over 50 items like wet and dry food, treats and toppers — will be available starting Sunday.

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How To Increase Conversion Rate For Your Ecommerce Website In 2021?

Ecommerce Guru

When there are thousands of options available online when a customer reaches your site you must have something on it that can compel him to purchase from you. There are several different factors such as user-friendly sites, precise images and videos of products and promising experiences. After this pandemic, most of the shops and shoppers have transferred themselves to the online mode.

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Nike doubles down on localization with Nike Rise concept

RetailDive

First tested in Guangzhou, China, the "pinnacle expression" of the format is opening Thursday in Seoul, South Korea.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon Prime Day 2021 News, Updates, + Stats [August 2021]

ROI Revolution

Published April 13, 2021 | Updated August 11, 2021. Advertisers and consumers alike are curiously awaiting Prime Day 2021 after last year brought unprecedented changes to Amazon’s annual shopping event. As we approach a post-pandemic market , what can businesses expect this year and what can you do to ensure Prime Day is a success for your brand? Stay tuned to this blog to be the first to uncover the latest Amazon Prime Day 2021 news, updates, stats, and trends.

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Resale retailers mostly shrug off delta worries after healthy Q2

RetailDive

Poshmark, The RealReal and ThredUp each touted their unique advantages. But only one was profitable in the period.

Retail 127
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[Video] Optimizing for Conversions to Create Lifetime Value, Part 6: When Do You Invest in CRO?

ROI Revolution

Published August 11, 2021. In Part 5: How Do You Measure CRO?, we learned about the types of problems that A/B testing and conversion optimization can solve for brands and how CRO is a powerful method for enhancing and optimizing the channels within your marketing stack. It’s clear by now that conversion rate optimization can be a key driver of revenue and growth for ecommerce brands.

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Fanatics reaches $18B valuation with plans to launch gaming, sports betting

RetailDive

The company's latest investors include Jay-Z, Roc Nation and SoftBank as it aims to expand beyond sports merchandise.

Games 123
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Deliveroo doubles orders despite lifting of lockdown

365 Retail

Takeaway logistics company Deliveroo doubled the number of orders it received through its app in the first six months of the year. The business said it took 148.8 million orders in the half, up from 74.5 million in the same period last year. It also reported a doubling of gross transaction value, to nearly £3.4 billion. The business has been boosted by more than a year of on-and-off lockdowns in the UK.

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Under Armour on alert for product cancellations as sourcing challenges mount in Vietnam

RetailDive

A resurgence of COVID-19 in the region has the retailer uneasy, but company execs said their diversified sourcing base adds resilience.

Retail 116
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7 Ways To Prevent Crimes In The Workplace

RetailMinded

Realistically speaking, crimes can happen anywhere, even in your own work premises. Also, another bad thing about crimes committed at work is that they’re usually perpetrated by current or former employees and customers who are upset with you and your retail business. However, as a business owner who works your way toward growing your company, the risks of crimes in your workplace should be taken seriously.

Retail 52
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HBC partners with WeWork to launch 'SaksWorks' coworking spaces

RetailDive

The new venture is set to launch in September with five locations, including the Saks Fifth Avenue New York flagship.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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The Top Cross-Promotional Campaigns of the Summer (Podcast & Transcript)

RepslyBlog

Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as brands fight tooth and nail for eyeballs as consumers are eagerly looking for discovery and new products they’ve missed since the pandemic began.

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USPS proposes holiday surcharges for package deliveries

RetailWire

The U.S. Postal Service plans to charge more for packages shipped during the holidays. Fee hikes would range from 25 cents for smaller packages to as much as $5 for heavier ones. FedEx and UPS have both added surcharges for peak delivery periods during the holiday season as delivery demand, driven by online purchases, continues to grow.

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40% increase in RPM

Dynamic Yield

Leading New York-based underwear brand delivers personalized product recommendations both onsite and in emails according to user affinity. The post 40% increase in RPM appeared first on Dynamic Yield.

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Yelp enables searches for businesses that require vaccines

RetailWire

Yelp has launched two new search filters that allow customers to find businesses that require staff to be vaccinated as a term of employment and/or require proof of vaccination to shop. Only businesses themselves can add whether they fit this criteria.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib