Don’t Be Afraid of Multi-Channel Marketing Attribution
Optimizely
FEBRUARY 8, 2018
This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.
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